Dunkin’ Brands Makes Top-Level Marketing Shift
President and Chief Brand Officer William Kussell has decided to leave the company at the end of the year. With Kussell’s departure, Dunkin’ Brands CEO Nigel Travis will also assume the role of Dunkin’ Donuts president. Since joining Dunkin’ Donuts in 1994 as senior vice president of marketing and purchasing, Kussell has held many senior level positions. He was promoted to president in 1996 and subsequently served as the retail concept officer and chief operating officer for Dunkin’ Brands, where he was responsible for the marketing, operations, franchising, development, supply chain and strategic planning for Dunkin’ Donuts, Baskin-Robbins and Togo’s worldwide.
