GlobalBX Entrepreneur Business Articles - October 2009

Do We Ignore Half The PC/CE Market?

“Big mistake. Big. Huge. I have to go shopping now.” – Vivian (Julia Roberts), Pretty Woman (1990) IDC and Gartner recently reported 68.5M consumer PCs were sold in Q3 of this year and volumes could hit 70M in Q4. We’re well on our way to the industry’s next big goal…2B PCs WW. The CEA (Consumer [...]

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Making The Transition To A Social Business

Figure 1 – “Look, I’m all about loyalty. In fact, I feel like part of what I’m being paid for here is my loyalty. But if there were somewhere else that valued loyalty more highly, I’m going wherever they value loyalty the most.” – Dwight Schrute – The Office, ABC-TV Seriously… Tim Berners-Lee had no [...]

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Growth – How Big Is Big? How Much Is Enough?

Growth–too much, too fast, too soon–can be a direct cause of failure. The same is true for organizations that see growth as the only way to survive. ”We must achieve 20% growth at all cost,” has lead to the demise of PC/CE companies throughout the industry. The drive in a down economy is a sure [...]

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If Being Acquired Isn’t Part of Your Business Plan … Prepare Your Survival Strategy

Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map.– Wayne Calloway When Eric Schmidt (Google) said he paid a premium of one billion for YouTube he spelled out part of the strategy companies increasingly use to compete – acquire for growth or to block [...]

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Just What Is An Autoresponder?

The word ‘Autoresponders’ has been used more and more over the last few months and pretty much all of us have now experienced them even if you don’t yet realise it.  But just what is an autoresponder and why should you think about using one in your business?  Well, let me explain.  The simplest form [...]

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Tell Descriptive Stories That Engage Our Minds And Help Sell On More Than One Level

Perhaps you’ve heard that sharing Features, Advantages and Benefits is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman did this well. We need shoes and since we are on our [...]

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What You Measure Gets Done – Record Your Progress And See Increased Success

As a selling professional, I would expect you have created a simple system to record your sales activities and results. Hopefully you are recording and measuring these areas on a daily, weekly, monthly and quarterly basis. Sales to new customers Sales to repeat customers Sales presentations and closed sales (closing ratios) Sales to referrals vs. [...]

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Your Personal Bias May Be Costing You Money

What kind of buyer are you? If you are normally a ‘price’ buyer and your prospective customer raises objections to the price, you may be more open to accept their objection as real. If you are the kind of person who tends to ‘think it over’ before you buy and your customer says, “I want [...]

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10 Steps To A Better ‘___’ Business – Part Three

Part three: The following ideas have proven effective for the Business enhancement success of ‘any’ business. Fill in the ‘__________’ with your field, and apply accordingly. Sell an inexpensive ‘introductory’ product: If you are in a position where you have a product line, make it easy for people to start dealing with you. Find something [...]

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10 Steps To A Better ‘___’ Business – Part Two

Part Two: The following ideas have proven effective for the Business enhancement success of ‘any’ business. Fill in the ‘__________’ with your field, and apply accordingly. Build rapport with clients …teach or provide something new: I got my start in the speaking and training business, as a kitchen designer, by offering in-house and continuing education [...]

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10 Steps To A Better ‘___’ Business – Part One

The following ideas have proven effective for the Business enhancement success of ‘any’ business. Fill in the ‘__________’ with your field or business, and apply accordingly. However, since I am primarily in the speaking and training business, I will share ideas drawn from what I am learning in my quest to make what I do [...]

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I DARE You!

Remember growing up and being dared to do something? Remember how often you actually accomplished it, in spite of your own self doubts and fears? Let me tell you the quick story of a young man named Bill, who responded to a personal DARE and changed his world and perhaps ours as well.               Bill was [...]

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Change Is A Choice

Sometimes in business or life, we encounter ‘pivotal’ points where we have the opportunity thrust upon us to make changes.  A death, a major illness, or a major economic upheaval can force us to take stock of our lives at that point, and make changes.  But isn’t it better to seize the opportunities to change [...]

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Seven Laws Of Leadership

Here is a quick synopsis of my keynote delivered in front of 600 Alberta mayors, reeves and councillors in Edmonton, Alberta following a provincial election in 2001, covering the Seven Laws of Leadership. Example – people need to be able to depend on your leadership Today more than ever, people are looking for leaders who [...]

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Leadership, Creativity, Strategic Planning And Problem Solving

The foundations of creative leadership start with taking personal responsibility for our actions as part of a group; in feeling confidant enough to suggest and accept revisions in team goals and performance. To successfully learn new styles of creative thinking and applied problem-solving, we must take personal leadership in using them, and in the interaction [...]

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How To Pick The Right PR Firm For Your Company

You’ve decided it’s time to launch your PR campaign.  You’re ready to move forward.  Now you need to figure out who your public relations partner in this journey is going to be.  Believe me, it is a journey (and can be a great one) and in the best of cases the PR company that you [...]

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Choosing The Best Work From Home Program

Many new adventures and possibilities have come into our lives with the addition of the internet and the increased use of our computers.  Some of the greatest possibilities have included the many business opportunities if offers. Many people have found lucrative and rewarding ways to work from home on the internet. The internet offers more [...]

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Enhancing Organizational Performance Through Total Quality Management (TQM)

While Total Quality Management has proven to be an effective process for improving organizational functioning, its value can only be assured through a comprehensive and well­thought­out implementation process. The purpose of this chapter is to outline key aspects of implementation of large­scale organizational change which may enable a practitioner to more thoughtfully and successfully implement [...]

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Six Steps For Launching An Online Marketing Presence

As a teen entrepreneur coach, I work with young entrepreneurs who are often bootstrapping when they start out. They are searching for simple ways to build a presence online to compliment whatever they are doing in the offline space. Even though they are often technologically savvy, when starting a business, marketing a business online can [...]

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How To Choose A Business Partner

If your business is going to be owned by more than one owner, the simplest business form to create and operate is a general partnership. Forming a partnership entails an agreement between two or more prospective partners. Whomever you choose to be a partner in any given business venture lies solely in what skills, attributes, [...]

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