Slurpee Rocks Out With First Virtual ‘Battle Of The Bands’
7-Eleven, Inc. rocks out this month with “Battle of the Bands,” an in-store and online promotion that pits 28 bands from across the U.S. in a music video competition at www.slurpee.com : and adds an in-store first — three colorful 32-oz guitar-shaped Slurpee® cups and a giant 54-ounce guitar-shaped Big Gulp® cup.
The Big Gulp guitar cup comes in both blue and red and has its own custom guitar strap and straw. It is replicated after the guitar controllers in today’s wildly popular rock music video games.
All five guitars can be personalized with stickers that are included with purchase. In addition, three collectible Slurpee straws feature psychedelic guitars, each with a unique design that can be removed and used as a backpack clip or keychain. It wouldn’t be a Slurpee promotion without something new to savor. Battle Berry is September’s featured Slurpee flavor, a sweet and tart combination created by The Coca-Cola Company, which blends the new yumberry super-fruit taste with currant and other berries.
The centerpiece of the promotion is the actual online “Battle of the Bands” that includes a top prize of $10,000 for the last band standing. The final four each receive a $1,000 prize and a custom-made electric guitar designed like a giant Slurpee cup.
Almost 70 bands submitted music videos of original songs. Requirements were that the song length be less than four minutes and contain no offensive material. Of those submitted, 28 bands were selected to participate in the online competition that has visitors to the Slurpee Nation website voting for their favorite throughout September. These 28 will receive $500 7-Eleven gift cards.
