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If you own a company and happen to be interested in expansion then you may have considered offering qualified individuals franchise opportunities to achieve your own business goals. Selling your franchise is much easier than it used to be as a result of the Internet and other means of communication but one of the best ways to sell your franchise remains the same – going to a franchise show or a franchise expo.

Why Choose A Franchise Show?

A franchise show or franchise expo is effectively an event at which franchisors can market their opportunities to the individuals that are looking to invest in a business opportunity. Those individuals are often looking to begin an entrepreneurial career with an established brand behind them. Franchise shows can be beneficial to the franchisor in a number of ways but the main one is undoubtedly the fact that it can put the company in touch with franchisees directly.

No matter how much literature a company sends out or how much it advertises when selling a franchise, franchise shows can be more effective as a direct result of the face-to-face contact with those looking to invest. 70% of information requests do come via the Internet but a franchise expo can prove incredible fertile when selling a franchise because it gives individuals the chance to ask questions that they may not have asked via any other means. After all, you cannot ask questions of a brochure. Instead, you have only the information that is printed on paper in that instance. Furthermore, the vast majority of people attending a franchise show will have money behind them to invest so you effectively have a captive audience. Those attending franchise shows are often looking for a business opportunity to invest in within the next few months, and so you will be able to market your opportunity to people that are highly likely to buy into a franchise quickly.

Choosing The Right Franchise Expo

The franchise show can be very effective when selling your franchise but you do have to choose the right franchise expo in order to make maximum impact. Those companies that are unsuccessful generally choose the wrong franchise shows in terms of the region it is being held in and the type of show it is. For example, you should only consider targeting areas and regions that you are offering opportunities within and should only attend shows that are general franchise shows or are placed within a relevant industry. This is because few potential franchisees will travel out of their local areas to attend a show, even if they have money to invest. You have to consider the geography of the franchise show in relation to the opportunities you have to offer. You should also not invite your existing prospective franchisees to visit you because they may end up choosing a different opportunity out of one of the hundreds that will also be there.

You may also like to consider trade shows when you are selling your franchise if your concept fits into a certain niche. For example, if you have a catering company that you wish to market then you should go to a trade show that is directly related to that sector. However, thousands of companies exhibit at trade shows so the competition can be stiff and prevent your company from getting noticed. 

Although franchise shows did decline following the advent of the Internet, they do provide companies with an opportunity to sell a franchise. Selling a franchise can be an exhausting but it can also be incredibly fruitful if you make the effort and take the time to attend the correct shows and target the right potential franchisees!

Did you know you can sell a franchise resale for sale for free at GlobalBX?  You can also advertise your franchise in our Franchise Directory.