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GlobalBX Entrepreneur Business Articles - March 2009
Are you considering buying a retail franchise? Finding the perfect retail franchise for sale will enable you to make an excellent return on your investment. There are many different types of retail franchises for sale and the following tips will help you find a retail franchise opportunity.
Business Background Needed
There are quite a few business related tasks to running a franchise. For example, there are payroll issues, inventory, product pricing, marketing issues and other issues that will be addressed while running a retail franchise. Having a strong business and business management background will enable you to save money on outsourcing tasks or hiring consultants to run the franchise opportunity.
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Posted by GlobalBX Staff on 03/31/09 at 02:03 PM in Business Opportunities, Buying a Business, Franchises | Permalink | Comments (0) | Trackback URL
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Jim Sinegal may not have a prominent name as far as consumers are concerned, but he most definitely does in the world of business. As the co-founder of Costco, Jim Sinegal has offered millions of people discounts for a number of years now. He has offered consumers a winning formula and thus is most definitely an entrepreneur that every aspiring entrepreneur can learn from in the future. He is undoubtedly one of the greatest of all time, and all of the reasons why can be found in his life story!
The Young Sinegal
James Sinegal was born in Pittsburgh, Pennsylvania on January 1, 1936. His birth date and the fact that he grew up in one of the biggest cities in the United States ensured that both World War II and the Korean War affected him. He freely admits to admiring the returning soldiers, although he was not old enough to enlist or be drafted into military service for either war. As such, he followed their example and developed character traits that would stand him in good stead later on in life.
Jim Sinegal learned qualities like respect and pride from watching the soldiers with his friends. Although he showed this early interest in the qualities needed of a business leader, he did not show much interest in school. This was evident in the fact that he was advised to complete an Associates program before he would be allowed to enrol at San Diego State University. That is exactly what he did. The entrepreneur found the focus he needed to achieve his degree and successfully completed it.
The Business Philosophy
It was at San Diego that Jim Sinegal learned to develop the business skills he needed to prosper when he eventually needed them, but he also found another important thing there. That is, he met Sol Price. Price was another aspiring entrepreneur. He had already founded Fed-Mart, where Sinegal worked, and also Price Club.
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Posted by GlobalBX Staff on 03/31/09 at 02:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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Jennifer Lopez has one of the most recognisable faces in the world. As an artist in the entertainment industry she has had immeasurable success over the years, with numerous number one singles and albums all over the world and several film credits to her name. However, she is not given the credit she deserves for her entrepreneurial skills. Jennifer Lopez has certainly capitalised on her fame at every turn and has amassed a befitting fortune in the process. As such, she is an inspiration to people everywhere.
Growing Up In The Bronx
Jennifer Lopez was born in The Bronx, New York on July 24, 1969 to Puerto Rican parents. As one of the ethnic minorities that characterised the area at that time, it is no wonder that her parents struggled to make ends meet. Lopez and her siblings were often forced to go without as a result of the family’s desire to keep a roof above their heads. As such, Lopez was taught the value of money from an early age and developed an overwhelming urge to escape poverty.
Jennifer Lopez attended Preston High School and showed an early interest in the arts, which was nurtured by her teachers. After graduating from the all girls school, Lopez began to take acting and dance classes, all of which she financed herself by working several jobs to pay for them. Despite repeated auditions to be a dancer, she was rejected for almost all of them until she was finally selected as a dancer for her first music video in 1990. This was hardly the start the entrepreneur wanted but it paved her way into the music industry.
The Show Business Years
Ambitious and determined to make it out of The Bronx, the budding entrepreneur danced in various videos and on shows for some years until she began to get roles in films in 1995. She had bit parts in various movies, including Money Train and Jack before landing a role in Francis Ford Coppola’s Selena.
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Posted by GlobalBX Staff on 03/31/09 at 02:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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When considering the people that could be described as the greatest entrepreneurs of the 19h Century, Asa Candler is one man that has to rank high on the list. Asa Candler may not be a household name today, but his brand and legacy live on and no doubt will continue to do so beyond our lifetimes. The reason for this is that he was the man that introduced Coca Cola to the world. The brand is today recognised in every country of the world, but in 1887 it was still a recipe that was yet to be marketed. If it were not for Asa Candler, Coca Cola may not be the global brand it is today.
Early Beginnings
Born on December 30, 1851 in Villa Rica, Georgia, Asa Candler was not born into an entrepreneurial family, although he did have a privileged upbringing. As one of eleven siblings, he was taught to work hard and live by the rules of God. His parents were highly religious and his father was also an extremely successful merchant. As such, Asa Candler vowed to be just as successful as he grew up. This laid the foundations for his entrepreneurial ventures later in life. Although little is known of his education and childhood, Candler’s father instilled inspiration and business skills in his son that were to go a long way.
Early Business Ventures
Asa Candler began his journey as an entrepreneur in Atlanta, Georgia where he was a prescriptionist, or pharmacist as he would be called today. He manufactured patent medicines and was undoubtedly successful at it. In fact, Candler was amongst the most respected people in his community, so much so that individuals looking to market their inventions, tonics and medications, routinely approached him. This is how he was first introduced to a certain headache tonic that was to make him famous and rich in his time and legendary following his death on March 12, 1929.
The Coca Cola Company
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Posted by GlobalBX Staff on 03/31/09 at 02:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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Jenna Jameson is not your average, run of the mill entrepreneur. In fact, she has taken an extremely unconventional path to wealth. Born Jennifer Marie Massoli on April 9, 1974, Jameson is one of the pornography industry’s leading moneymakers today as a result of her porn empire, entitled Club Jenna. However, her rise to entrepreneurial greatness has not been without its heartaches along the way. As such, Jenna Jameson has proven that, despite the odds being stacked against you, anyone can pull through and succeed.
The Early Years
Jenna Jameson’s childhood and her aspirations even from a young age were anything but conventional and probably set her on the path to pornography indirectly. Her father was a police officer, which is a noble profession in itself, but her mother was a Las Vegas showgirl. Despite the fact that she died when Jameson was a year old, Judith Massoli inspired her little girl to dance for a living.
Jenna Jameson’s entrepreneurial aspirations did get off to a bad start. Her family had little in terms of money because the cancer treatment her mother had sent them spiralling into bankruptcy. Jameson vowed that she would eventually rise above it and earn millions. She also struggled as a dancer, instead choosing a career as a $2000 a night stripper from the tender age of 17. Just two years later, in 1993, she starred in her first pornographic film. Numerous sexually explicit films followed and Jameson quickly made a name for herself on the porn scene. However, not satisfied with that, the budding entrepreneur vowed to do anything it took to be the biggest name in the business, and it did not take her long to achieve it.
The Birth Of Club Jenna
In 2000, Jenna Jameson had certainly made a name for herself and was earning in excess of $50,000 per DVD shoot.
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Posted by GlobalBX Staff on 03/31/09 at 02:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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If a business broker or M & A Intermediary is doing his or her job correctly, both sides win. The seller is comfortable with the business opportunity or acquisition presented and the value placed on his company meets or exceeds expectations. The buyer is confident that his best interest is at heart and the business he is buying will lead to profitability both fiscally and emotionally. The broker’s job is to make this happen; at no point during the merger and acquisition should either party get cold feet and doubt the opportunity.
This is almost impossible to execute in the real world. I have heard many business brokers in CT say that they tell their sellers, “I know you will wake up from a deep sleep the night before you close on your business, in a panic about selling your business, I want you to know this is normal and unavoidable.”
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Posted by kend on 03/25/09 at 02:03 PM in Business Brokerages, Business Opportunities, Selling a Business | Permalink | Comment (1) | Trackback URL
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Franchise financing is essential in the marketplace today because it can make all the difference between potential entrepreneurs having the cash to invest in a proven business and ultimately missing out on what could have been the best opportunity of their lives. Until recently, franchise financing was limited but the surge in demand for franchises has led to a major change. Now you can find financing from a number of sources, but in order to be able to benefit from it you have to know where you can access it in the first place.
What Is Franchise Financing?
Although many people would love to establish their own businesses and forward their entrepreneurial goals, many do not have the money to do so. Although investing in a franchise may well be a fantastic idea, those individuals do not know about the franchise business financing options that are available. There are many providers that offer you a whole range of products, depending ultimately on your needs, the level of financing required, and what it will be used for.
In effect, franchise financing is there to provide you with the money that you need to be able to invest in a franchise opportunity. Some providers offer help towards your initial investment whereas others will only provide you with financing assistance if you have already invested the initial fee.
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Posted by GlobalBX Staff on 03/24/09 at 07:03 PM in Business Finance, Buying a Business, Franchises | Permalink | Comments (0) | Trackback URL
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There are many wonderful opportunities available to buy a beauty salon for sale or even a barber shop for sale. The key is to investigate in your local area or even do an Internet search to find a beauty salon or barber shop for sale. Owning a beauty salon or barber shop can be a great business opportunity.
Customer Base is Important
One of the key factors to running and operating a successful beauty salon or barber shop is to have a strong customer base. When you find a beauty salon for sale, inquire with the current owner about the regular customers. A shop that has regular customers that make appointments on a monthly or bi-monthly basis is going to bring you the most return on your investment. If the barber shop or beauty salon you are looking at does not have a strong customer base look at the area’s competition. Will you be able to implement new marketing ideas to draw more clients to the shop?
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Posted by GlobalBX Staff on 03/24/09 at 07:03 PM in Business Opportunities, Buying a Business, Franchises | Permalink | Comments (0) | Trackback URL
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In early 2008, the Forbes Rich List noted that two people had amassed a personal fortune exceeding that of Bill Gates, the long-term head of the list. One of those men was Carlos Slim Helu. The entrepreneur made it to number two with $68 billion as a result of his amazing business acumen and his impressive list of achievements, thus making him the richest man in Latin America. His extensive business record literally speaks for itself and, as such, he can provide an excellent blueprint for young aspiring entrepreneur to follow. Luck, it seems, has nothing to do with it!
The Young Slim
Carlos Slim Helu was born in Mexico City on January 28, 1940. His father had previously moved to the area from Lebanon but displayed an amazing determination to succeed in the land that he had decided to call home. Not long after heading over to Mexico, Julian Slim opened La Estrella del Oriente, which was a dry goods store. It was relatively successful and allowed him to bring his family up in comfort. With the proceeds of the store, Slim went on to invest in real estate and found himself doing better than he ever believed that he could. Carlos Slim Helu certainly had an inspirational role model to look up to, which may explain why he was determined to do well in business.
Aside from these humble beginnings, very little is known about the childhood of Carlos Slim Helu. The entrepreneur was relatively sheltered. However, he did enjoy a great education at the Universidad Nacional Autonoma de Mexico. He graduated with a degree in engineering and found that he had a talent for understanding complex technology. This was later used to establish his niche in the telecom industry.
Grupo Carso
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Posted by GlobalBX Staff on 03/24/09 at 07:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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Today, many men and women use safety razors to get rid of excess hair on their bodies but just under a hundred years ago that was just not possible. Blades were forged and extremely dangerous to use if you were not skilled enough. However, one man effectively revolutionized modern grooming techniques – King Gillette. Without King Gillette’s vision and drive to market his unique and innovative ideas, we may still be living in the grooming dark ages. As such, the entrepreneur can certainly be held as an example of how forward thinking is a firm foundation for a business.
The Young Gillette
King Camp Gillette was born in Fond du Lac, Wisconsin on January 5, 1855. Little is known about his early childhood, other than the fact that he moved to Chicago with his family while he was still a young child. He was definitely there by 1871 because the Great Chicago Fire decimated his family’s business that very year. The young entrepreneur was forced to work as a result of the fire as he needed to support his family.
King Gillette’s first job was as a traveling salesman but he viewed that for what it was – a stop gap until he had an idea and the resources to ensure that nothing would ever put his family’s livelihood in jeopardy again. It was during this time that he noticed the amount of maintenance his grooming tools needed. Continuously replacing his expensive razor blade was time consuming and troublesome. After realizing that this was the case, the entrepreneur had the idea to make it a whole lot easier to shave.
An Entrepreneur Is Born
Gillette soon formulated a plan to replace the old style razors. He wanted to make them more affordable for the common man but reap high profits in the process, and the entrepreneur did just that. The blade itself was simply a thin sheet of steel and was incredibly cheap to mass-produce.
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Posted by GlobalBX Staff on 03/24/09 at 07:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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Rising food and fuel prices, unprecedented home foreclosures and a decline in the value of the U.S. dollar are current causes of consternation for economists and consumers alike. Business owners, too, are concerned about what declines in profitability may be in store. While some of the greatest minds continue to debate the length and depth of a recession, this much is apparent to me: Business owners need not give in to a negative economic mindset. Rather, by taking proactive measures now they can secure a more profitable future for their company, both in the short- and long-term.
Start with your staff
One of the most effective tools for determining an employee’s worth is the time-proven “to do” list. This is particularly true for support personnel, who often operate with minimal oversight. Have each support employee submit a “to do” list on Monday, followed by a status report on Friday. Use these lists to balance the workload between under- and over-tasked employees, and identify unnecessary job positions.
Cross-train your employees
Lessen the impact an absent employee has on your day-to-day operations by cross-training employees. Most workers welcome such an opportunity as it makes them feel valued by their current employer and more marketable to future employers.
Revisit your choice of vendors
Make sure you are purchasing competitively priced products or services from your vendors. Conduct on-line price comparisons and visit with potential replacement vendors. Don’t be afraid to ask current vendors for better deals via rebates, special offers, alternative products and locked-in rates.
Bring whatever tasks you can in-house
Compile a list of tasks currently being outsourced and decide if you can bring any of them in-house.
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Posted by johnz on 03/18/09 at 01:03 PM in Business Coaching, Business Management, Business Strategies | Permalink | Comments (0) | Trackback URL
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When you became a manager, there’s a good chance that you didn’t realize that providing employee training would become a major portion of your job. However, it’s a fact that teaching is an essential function of every managerial job. When you’re in charge of managing and motivating other workers – no matter how small or large your team may be – training is something that you’re going to have to do on a regular basis.
Providing training to employees is a very specific skill, and it’s one that many managers don’t realize they need to have. Sharing information and teaching people how to perform tasks are two very different things. When you are providing training to team members, you have to focus on conveying information to them in a manner that is motivating and that will enable them to truly understand what you are saying so they will be able to transfer that knowledge to on-the-job performance.
3 Keys to Effective Employee Training
1. Recognize Your Training Responsibilities
Too many mangers think that employee training is “someone else’s job”. Even if your company has someone in charge of training, those who hold supervisory roles bear responsibility when it comes to employee training and development. If you want to lead a peak performing team, you must be prepared to coach and train your team members to excel.
Managers at every organizational level are responsible for making sure that the employees on their teams have the skills needed to perform the work required. Accomplishing this managerial duty involves providing effective training to team members about company polices and procedures and industry standards, as well as recognizing the need for skill-based training and making sure that it is available to employees who need it.
2.
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Posted by maryw on 03/12/09 at 04:03 AM in Human Resources, Leadership, Small Business | Permalink | Comments (0) | Trackback URL
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Material possessions seem to be everything today – the house, the car, the clothes, the gadgets and so on, so it is in every entrepreneur’s best interests to tap into that whenever possible. It is how most people actually make their money so all of the above industries make fantastic investment opportunities, none more so that the car dealership for sale. There is any number of car dealership types, from the used car lot that appeals to everyone, regardless of their income, because it has something for everyone, to the Porsche or Ferrari car dealership for sale that appeals to those affluent enough to want a status symbol!
Unlike other businesses that are available on the open market today, the car dealership is special. You are making a massive investment that can earn you thousands of dollars every single week let alone every year, as long as you can make it work. There are plenty of car dealerships for sale on the Internet and in business magazines so it is just a matter of finding the right one for you!
Profitability
The profitability of the individual car dealership for sale is perhaps one of the first things you should look at when considering your options to buy a car dealership because they are often so expensive to buy to begin with. You are looking at in excess of $500,000 for a decent car dealership with a good reputation and a decent level of stock. Of course, you will be buying all of the cars currently within the lot.
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Posted by GlobalBX Staff on 03/10/09 at 12:03 AM in Business Opportunities, Buying a Business, Franchises | Permalink | Comments (0) | Trackback URL
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Buying a franchise is undoubtedly an excellent way to get your first taste of business and a first chance to get your foot on the entrepreneurial ladder. Getting a start in business can be the hardest thing to do if you are at a loss as to where to begin or just do not have the means of setting up your own business without a little backing. As such, a franchise is a great place to start.
A franchise is effectively a big company with an established brand that has been expanded by budding entrepreneurs. A franchisor is the business in question and the franchisee is the budding businessperson that takes on a sector of that franchise. Subway is a great example of a successful franchise, although the franchise available to you may be a food company or a retail outlet or any other form of store. You will choose from those available and then meet the prospective franchisor to discuss your prospects further. The franchisor would want to know whether you are able to make a success of your opportunity, and you should have peace of mind that buying into the franchise is in your best interests.
As such, the first meeting is a big deal. It is important that you make a good impression but obtain peace of mind, and so the tips below may help you when you meet a prospective franchisor:
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Posted by GlobalBX Staff on 03/10/09 at 12:03 AM in Business Opportunities, Franchises, Self-Employed | Permalink | Comments (0) | Trackback URL
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Steve Jobs is not really a household name, unlike his counterparts in the Information Technology industry. However, that is not to say that one cannot learn entrepreneurial skills from scrutinising his work because it is entirely possible to do so. In fact, despite his relative lack of fame, the achievements and investments that this entrepreneur has in his portfolio are nothing short of amazing.
Who Is Steve Jobs?
Steve Jobs was born in San Francisco in 1955 and had a pretty unspectacular early life. He did fairly well at school but only lasted one semester at Reed College in Portland, Oregon. He had no interest in studying, only in computers. His love of computer technology came from the Hewlett-Packard Company headquarters in Palo Alto, literally! He attended lectures after school there on a regular basis, even working there in the summer with friend Steve Wozniak.
In 1974, Jobs began to work for Atari before backpacking in India for some time. When he returned to Atari, Jobs was asked to create a circuit board. He asked Steve Wozniak to help out and a great partnership was born.
The Apple Years
The first years after the creation of Apple in 1976, were a little rough for the entrepreneur. Wozniak largely took care of the internal components of the Apple computer but Jobs was responsible for the business side of the operation. The entrepreneur’s business sense was amazing considering his lack of experience. This was to become invaluable when Apple introduced the Macintosh in 1984. It was a huge success but Jobs was forced to leave the company two years later by CEO John Sculley after a series of rows that left Apple going in the wrong direction.
Steve Jobs branched out on his own and formed NeXT Computer.
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Posted by GlobalBX Staff on 03/10/09 at 12:03 AM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs, Software & Technology | Permalink | Comments (0) | Trackback URL
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Reputation in business is everything. It helps you build trust and credibility with your customers and contacts; it can help persuade someone to buy from you if they’re not sure and it’s also far easier to raise your prices if people perceive you as an expert.
Building your reputation is one of the most important things you can do in your marketing. There’s nothing more powerful than this – I’d much rather buy from someone who looked as though they knew what they were doing. Wouldn’t you?
So, if it’s that important, how do you go about doing this?
Well, there are lots of ways you can build your reputation as an expert in your field. Here’s just a few – I’m sure you’ll be able to think of other things you can do too:
- Speaking on the radio
- Commenting on a subject in the press
- Speaking at an event or a conference
- Having a letter that you sent to a newspaper or magazine published
- Being associated with a major organisation
- Participating in on-line forums
- Entering awards
- Being seen on your local television news
- Writing and publishing articles
- Having a regular column either in the press or on-line
- Writing a blog or contributing to the blogs of others
- Writing e-books, reports and tips sheets
- Holding an event and giving a demonstration
- Being an expert on a talk show (go on, be brave!)
- Write and publish a book
I know not all of these ideas will appeal to you, but if any of them do, go out there and give them a go. The more you concentrate on building your reputation, the more people will perceive you as an expert – and that can’t be a bad thing at all.
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Posted by helend on 03/08/09 at 09:03 AM in Growing Your Business, Sales & Marketing, Small Business | Permalink | Comments (0) | Trackback URL
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If you are considering making a franchise investment in your future then there are probably only two things on your mind – entrepreneurial success and financial stability. However, to achieve both then you have to choose the right franchise to begin with and that starts with looking into the return that you will get on your investment to determine whether or not the franchise income will outweigh the franchise costs.
A Good Franchise Investment
There are numerous factors that determine what would be considered a good franchise investment and what would not. However, in all senses of the phrase the return on your initial investment is incredibly important. The following all have a part to play in that respect:
- Initial Fees – Every franchise investment will require an initial fee. Some are higher than others but you should always look at the fees to assess whether you can afford it or not in the first instance, and whether it is too high to give you a chance of making a profit in the second. The latter depends on the business and also the chance you get to maximize profit.
- Ongoing Costs – Franchise costs will be outlined in full in your franchise agreement and sometimes in the literature that you request.
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Posted by GlobalBX Staff on 03/03/09 at 01:03 PM in Business Opportunities, Buying a Business, Franchises | Permalink | Comments (0) | Trackback URL
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The flower industry is one of those areas of sale that will always have customers. There are the holidays, special occasions, weddings and even funerals that all require the use of a florist. Finding a florist business for sale can be an extremely profitable business to invest your hard earned money in.
Local Florist or Flower Shop for Sale
One of the best ways to find a florist or flower shop for sale is to check your local business listings. Many smaller shops are family owned and the owners are willing to sell if no one is left in the family to operate the business. Other larger companies are also available on the local markets. Just do a little footwork and you are sure to find florist stores for sale.
Delivery Florist for Sale
Another fun option for finding florists for sale is to locate one that specializes in deliveries. These companies are responsible for filling the flowers in vending and refrigerators in nursing homes, hospitals and other venues. They also set up flowers for weddings, funerals and special events that are held outside of the home. Delivery florists will have a main area where they do the floral arrangements and then their concentration is on delivering and setting up flowers for different events and occasions.
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Posted by GlobalBX Staff on 03/03/09 at 01:03 PM in Business Opportunities, Buying a Business, Small Business | Permalink | Comment (1) | Trackback URL
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There are very few British entrepreneurs who are better known than Richard Branson. He is a world-renowned figure as a result of his sheer determination to use one brand to establish a presence in numerous industries and consumer driven sectors since the 1970s, which is extremely impressive given that he was once almost bankrupt. The entrepreneur is a prime example of what can be done if you put your mind to it and also that you can achieve entrepreneurial success in a number of guises rather than having to stick to one or interrelated industries. As a result, a lot can be learned from his path to success.
Early Entrepreneurial Offerings
Richard Charles Nicholas Branson was born in Blackheath, South London on July 18, 1950 to a landed and titled family. It is fair to say that his upbringing was rather privileged as a result of that, which is mirrored in his education. The entrepreneur was a private school boy, attending both Bishopsgate School and Stowe School during his childhood. He could not have had a better education because it was the best that money could buy but Branson was unfortunately dyslexic and so struggled academically. However, his attitude seemed to suggest than he did not need an education to be successful in business.
The entrepreneur already had two businesses under his belt by the age of 15. He grew and sold Christmas trees and bred budgerigars. Despite the fact that both ventures failed, they had taught him all he needed to know about business in order to leave school at 16 and head to London to explore the world of business there. It was that year that Branson launched Student magazine, which was successful and made him the money he needed to embark upon his own entrepreneurial brand.
The Virgin Years
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Posted by GlobalBX Staff on 03/03/09 at 01:03 PM in Entrepreneurs & Entrepreneurship, Famous Entrepreneurs | Permalink | Comments (0) | Trackback URL
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On any given day you will find a group of engineers or programmers huddling in the back room, sitting in the corner of the coffee shop, or gathering around the most recently divorced individual’s kitchen table to plan the next major new company built on breathtaking technology.
The hard fact is…we really don’t need more technology.
What we do need is better application of the technology we have.
In fact, it would be fair to say that we probably have enough sound technology available to last us for the next five to ten years. What we need are people to make the technology usable for the rest of us.
Technology is important, but what is needed even more is sound marketing/market understanding, ability and practice.
We rush insanely great technology/products to market, we get them reviewed/talked about by bleeding edge media techno-writers and the din of noise fills the media. Print, web, blog, radio, TV all cover the insanely great solution and we forecast fantastic hockey stick sales and insane profits.
Instead of the product sweeping the globe in a year – or two – it trundles along with respectable growth but nowhere near the hyped numbers we read. Obviously the product is a failure and we’re certain it was the product failed…not the consumer.
As time goes on the product slowly and by now without the insane profits we envisioned sales grow and the product is absorbed into our daily lives.
It wasn’t magic. It wasn’t the consumer epiphany. Manufacturers/retailers didn’t convince the consumer he or she had to have the product. Instead Geoffrey Moore’s Crossing the Chasm product lifestyle discussion. His book hit the street in 1991, established Moore as a visionary, people read the book and most returned to the same old technology/hype/failure practice.
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Posted by andym on 03/02/09 at 01:03 PM in Business Coaching, Growing Your Business, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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