GlobalBX

Looking for a way to drive more traffic to your website? One of the most powerful techniques for increasing visitors to your site is by getting other webmasters to place links to your website on their sites.

When other websites include links to yours, this can increase traffic in two ways. First, there is always a possibility that people who visit the other site will be interested in seeing what you have to offer and so will choose to click through to your website and browse around. Second, assuming the links are on appropriate websites, your website is likely to index higher in the search engines. The higher your site’s search engine ranking, the more targeted traffic you will attract to your website.

There are a number of different ways to build backlinks to your website, many of which are free or very inexpensive.

Forum Posting

One of the quickest and easiest ways to begin building backlinks to your website is to become an active participant in forum discussions that relate to your line of work. Include a link to your website in your signature line, and you’ll add another backlink each time you leave a comment on the forums you choose.

Make sure the forums you select are relevant to your business. Doing so ensures that the other participants might be interested in what you have to offer and might click through to your website. Relevancy also increases the odds that the link will benefit you in terms of search engine optimization.

Article Marketing

One of the most powerful things you can do to create backlinks for your website is to engage in article marketing. This technique involves creating informative articles related to your area of expertise and submitting them to online article directories. Other webmasters visit these directories, looking for free reprint articles to update the content on their own websites.

Every time one of your articles is published on another website, you’ll get a new backlink, assuming you included your site’s URL in the article’s author resource box. Many webmasters who don’t have time to write and submit their own articles utilize the services of ghost writers to take care of their article marketing needs.

Directory Submission
There are a number of website directories designed to create backlinks to websites. There is some debate regarding how valuable listing your website in these types of directories really is. Ideally, at least initially, it’s best to limit directory participation to those that do not charge for inclusion. The best directories for your sites are ones that are relevant to the type of product or service your organization offers.

There are companies that offer directory submission services for a fee, but you can also take care of this task yourself. There are numerous online resources you can utilize to identify appropriate directories. You can submit your site manually or download a free or inexpensive submission software program that can automate a great deal of the process.

Link Exchange

The benefits of linkbuilding are widely known among the Internet marketing community. There are many webmasters actively looking for opportunities to build links to their own websites. Many of these individuals are interested in and open to link exchange opportunities. Spend a little time searching for blogs and other websites that appeal to your target market, but do not compete directly with you for customers.

Some webmasters publish link exchange opportunities directly on their websites. There may even be opportunities to exchange links with sites that don’t have such information readily available. Simply contact the owners of those websites, and offer to link to them. You’ll be pleasantly surprised to find that many of the people you contact will accept your offer, and will gladly return the favor with a reciprocal link.

Get to Work
These ideas represent just a few of the most basic techniques for building backlinks to your website. When you’re getting started with a link building campaign, these strategies can help get you going in the right direction and they can have a positive impact on your online business. When you actively engage in link building on an ongoing basis, it won’t take long for your website to start attracting a greater number of visitors via click-throughs and organic searches.