GlobalBX

Building and developing a website is an ongoing process, but you need a firm foundation in place to ensure your site’s success for the long-term.  Your web professional must be able to provide three critical elements that will drive your future success, and each component plays a role in the overall look, feel, functionality, and rankings with the search engines.

Here are the three important things your web professional must provide to ensure your website’s success:

Website Design
Website design is closely related to website development, and involves the overall navigation and ‘look’ of your site.  This is how your site looks to both the casual visitor and the regular user; essential design elements such as layout, color schemes and other visual attributes fall under this stage of development, and your web professional must create something that is not only attractive but also as user-friendly as possible.  Website design must also take into account search engine guidelines and WC3 compliance; if a site isn’t designed with specific attribute sin mind, you can miss out on search engine ranking opportunities and lose traffic.

Website Development
Website development involves paying attention to the features, functionality and overall usability of your site.  A feature-rich site that helps users find the information they need and encourages them to return is a success – making sure everything you implement on the site solves a problem for the end user can help you stay on track with your business goals and build a quality site in the process.

Developing high quality content that is not only optimized for the search engines but also meets the needs of the end-user can be challenging, but these are also a part of website development.  Developing a site that includes keyword-rich content and features that are SEO-compliant will help you create a comprehensive site that attracts the right visitors and helps you stay one step ahead of the competition.

Building a site that is both visually appealing and a site that sells is possible; the key is finding the right balance so you can attract enough visitors on a regular basis. Building a site that sells is a critical part of website development; it’s the only way you can take advantage of advertising opportunities and other monetization strategies for the long-term.

Website Promotion
An effective website promotion strategy is the third component of success for your site, and this involves the steps you take to branch out into social networks, building brand awareness and effectively sharing the content of your site with your target market.  Website promotion strategies may also include submitting URLs to directories, making sure everything is SEO-compliant for easy search engine indexing, and building up user awareness through active participation in blogs and other social media.  Website promotion is an ongoing process, but a critical component of your web professional’s services.

From developing high quality content to optimizing each and every page on your site, your web professional must create an integrated system that captures all three essential elements:  website design, website development and website promotion to create a site that sells.