GlobalBX Entrepreneur Business Articles - September 2008Add Emotional Impact To Your ContentWith the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previously we talked about the importance of headlines to draw your prospects […] 25 Little Known Facts about Article SyndicationLet’s break down articles and look at everything you need to know about why they work, how to properly write and syndicate articles and all the other fun details. Why Articles? It is an opportunity to share information and establish yourself as an expert It creates an opportunity for new traffic to come to your […] Developing a Marketing PlanWhether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn’t have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind. Your plan should be a […] Two Low Cost Ways to Jump Start Your Marketing ProgramGoogle AdWords You’ve heard of Google AdWords, but have you tried it? It may at first seem daunting, but once you get the hang of it, it can fast become an asset. In AdWords (www.google.com/ads) you can create text, print, radio or even TV ads. Start with a text ad, the kind you find on […] Making the Most of Your Trade Show ExperienceTrade shows and expos are a terrific way to showcase your business and meet new customers. Preparation, several months in advance, is the key to ensuring that you maximize the experience. Very often local trade and business organizations host an annual expo of some kind. These usually offer a good opportunity to get your feet […] Getting the Word Out – Organizing a Media KitEvery business can benefit from writing and organizing a media kit. While larger companies tend to use press kits on a more regular basis, smaller companies may still have occasions to use them. Preparing one in advance can ensure that you are ready when the need arises. The contents of the kit will vary depending […] 10 Things You Absolutely Must Know Before Selling Your BusinessIf you have come to the decision that you want to sell your business in the near future then the last thing you should do is rush into it. It may have been a big conclusion to reach that involved a lot of soul searching if you built the business up from the ground. As […] Li Ka Shing: From Humble Beginnings To Hong Kong EntrepreneurAs the richest man in Asia with an estimated $26.5 billion to his name, Li Ka Shing is certainly an entrepreneur to aspire to. Born on June 13, 1928 he has risen to considerable wealth via a number of lucrative investments and a lot of hard work. His beginnings were certainly humble, but he managed […] JP Morgan: The Profile Of An Opportunist EntrepreneurJP Morgan was an American entrepreneur that made millions of dollars at a time when the American economy was at it’s bleakest. He is the epitome of entrepreneurial foresight and risk taking, but he is not necessarily remembered for his fortune or his role in stabilising the economy at the end of the 19th Century […] Our Financial Markets Crises – Who’s Fault Is It?Who’s to blame for the current financial markets crisis? The simple answer is everybody! When Mortgage Brokers and Bankers are pushing home loans like too much candy at the county fair, what can we expect but an upset stomach the next day? Worse, we see the sickness but continue in order to feed the gods […] Learning To Be NiceYou have to be able to sell something to someone if you are in business. Most people do not have the perfect product or service that sells itself. A business needs customers and clients to like it. Learning to be nice is an essential skill for any business. It is, therefore, amazing that so many […] Should You Handle Your Own SEO?Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your own SEO, that is only a good decision if; a) you have the time to do the work and actually […] That BHAG-thingFor me, the business term of the week is “big hairy audacious goal (BHAG),” coined originally by James Collins and Jerry Porras in their 1996 article entitled Building Your Company’s Vision. A BHAG is a form of vision statement “…an audacious 10-to-30-year goal to progress towards an envisioned future.”My stories (all true) all relate to […] What’s Really Going On With Sales in Your Company?I’ve had the opportunity, over the years, to provide my opinion to CEOs, CFOs, boards of directors, investors, and venture capitalists about what was really going on with their companies’ dysfunctional sales departments. Considering the average tenure of sales VPs these days—less than two years—one can create a timeline for a newly-hired VP that isn’t […] Hey CEO, What If You Get Hit By a Bus?An interesting exchange transpired during the CEO workshop I facilitated in Dublin last Thursday. The subject was qualifying what could be potentially be very large opportunities with Fortune 100 companies. The CEOs and Managing Directors that attended the workshops (Thursday in Dublin, Friday in Limerick) represent small to mid-size Irish companies. Bernie Cullinan, CEO of […] I’ve Published a Book – When do I get on OprahEven if you are publishing with a major house, approach your book’s PR launch as though you’re self publishing your book. Don’t expect your publisher to do the work. Sam Walton Biography & The History Of Wal-MartWal-Mart is one of the most popular chain stores in the United States today and has effectively spread all over the globe in recent years. All of that is a result of the efforts of one man – Sam Walton. Sam Walton is an entrepreneur that built Wal-Mart up from nothing and into a force […] Donald Trump: His Biography And BankruptcyHe may be famous as the face of The Apprentice today, but Donald Trump has been one of the most influential and successful entrepreneurs around for some years. However, he has also faced his fair share of financial troubles as well and has rebounded back from them to be as successful as ever. Once on […] Present with PizzazzA presentation can be one of the fastest and most effective methods of getting your message out to the right people. How successful we are often depends on our ability to communicate effectively and convincingly, yet public speaking is still something many people try to avoid.Like it or not, when you run a business, you […] Venture Capital – Is it Right for You?I tried and I gave up. When we started out high-tech Merger and Acquisition Practice, I thought it a natural fit to also offer finder services for Entrepreneurs seeking Venture Capital Funding. That service is no longer available. Why not you ask? We failed miserably. Our firm has successfully completed several small high tech M&A […] |
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