GlobalBX Entrepreneur Business Articles - September 2008My Book’s Self-Published Can I Still Get Media Coverage?A self-published author’s real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors. When to Call In the Big DogsWe all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer. The question is how do you optimize your site and tap into your piece of the pie? […] What You Dont Know About Keywords That Your Competitors May KnowDid you know that 25% of searches each month are brand new, never before seen search words and phrases? That is shocking. You would think with the number of search queries running through Google, they have seen it all. We spend so much time on keyword research – and rightfully so, it’s the foundation of […] What Google WantsThere are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really confusing for someone trying to understand SEO. Who […] Understanding the Search EnginesHere is a simplified view of how the search engine algorithms work: Think of the engines like teachers handing our gold stars (or check marks) for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. The process they go through is the equivalent […] Treasure Trove of Website TipsRecently people have been asking for tips and “Do’s and Don’ts” for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you’d be wise to follow: Create your site with a clear hierarchy and interconnection of pages. Your most important pages […] The Top Rankings Fairy TaleOver the Holidays I spent a lot of time reading fairytales with my nieces and nephew. The Little Mermaid and Mulan are the current favorites. It reminded me how nice it is to have something you believe in so unconditionally. To my nieces there is nothing more exciting than the magic of those fairytales. That’s […] How to Buy a Television or Radio NetworkCommunication comes in many forms including television and radio. You will remember that in the past decade there has been a surge not only in the types of music and television programs but in the number of television and radio networks. Some of these networks have grown and become quite profitable while others were disasters […] How Will Barack Obama Help Small BusinessesIn America, the small business owner has been used to sitting on the sidelines and watching whilst the large corporations dominate all areas of industry. Many small business owners have gone out of business whilst others often struggle to survive. One of the reasons behind this was that the Bush administration tended to offer very […] The Missing PieceThe ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don’t know why, but they aren’t achieving this goal. The key is staying current and evolving with the times. Way back in the good old days, SEO was a lot easier and we saw results quickly. What do […] The Dreaded Google PenaltyThere is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties: The “-30 penalty” The “-950 penalty” Index Exclusion There has been a lot of debate about whether the drop of a website’s rank by 30 or 950 spots in Google is really a […] The Cynical SEO Drama QueenIt is time to look at those SEO questions from the folks who need help and guidance. Let’s take a read of some of the Dear SEO Drama Queen email which floods her box every day. Dear SEO Drama Queen I want a number one ranking for my web site. The keywords are clothes, sneakers […] Summer Time Slow DownA lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective. 1. People are sticking closer to home because […] Stop Sabotaging Your SuccessThe primary thought behind all techniques should be: “What is natural”? If you are constantly asking yourself, “Am I using this in a way that the search engines will view as a natural enhancement to my site and not as an overused and abused method”? then you should be fine. So, Keep it Natural, Don’t […] Why You Should Go To Networking EventsIf you’re anything like me, there are probably times when you’ve booked onto a networking event and then when the day arrives, you question whether or not to go to it. My reasons are usually around the stack of work I’ve got building up on my desk and I debate whether to stay in the […] Pitch the Story, Not Your BookPitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye… SEO On A Budget TipsI am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES. It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done […] SEO MythsLet’s talk about some common SEO myths. SEO Myth # 1: Submission software is a one-time, one-size-fits-all solution, and SEO Friendliness is NOT a Factor. SEO TRUTH # 1: SEO Friendliness IS a KEY factor, and one time mass submission is not a solution. The cold hard truth is that if your site is not […] SEO Just Add Water NOTSEO – Just Add Water…..NOT! I miss the old days….life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus channels […] Repeat Business – Use This Overlooked Concept and See Dramatic Increases in Happy Loyal CustomersYou may not be familiar with the term “consumption” when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made… Like many women, I consider Sephora to be “the place” for beauty products. On one of my […] |
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