GlobalBX Entrepreneur Business Articles - July 2008

Why Start A Business When You Can Buy?

One of the most common ways to enter the world of entrepreneurship is to start your own business.  A less common approach is to purchase an existing business.

The phrases “mergers & acquisitions”, “buying a business” and “business acquisition” are all terms that have become synonymous with big business.  Why? Because those are the deals that get picked up by the media, broadcast on the news, and mentioned in business publications.

But, buying a business is not just for the corporate world.  Business transactions are happening all around us every day.  We just don’t know that they’re happening because they’re not public information.

Buying a business is one of the best ways to become your own boss.  It often times proves more viable than a start-up.  Let’s compare:

Revenue Day One – The most important difference between buying a business and starting a business is revenue on day one.  With a start-up entity, there will be no familiarity with your business, your products, or your services when you open.  You will need to build your own customer base and develop your own brand from scratch.  When purchasing an existing business you are purchasing an existing name, inventory, location, skilled workforce, reputation and most importantly customers (revenue!).  This does not imply that you are purchasing a customer base under contract (although some may be).  Rather, it means that these customers have had an experience working with the business and assuming their experience was positive, they will remain loyal to the business.

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How to Buy a Newspaper Publishing Business

Many of us take for granted that we can just go to our front yard and pick up the newspaper each morning to read it.  Very few people think about the processes and behind the scenes work that gives us our morning papers.  We just gather up the paper and read it at our leisure.  When you buy a newspaper business for sale, you will realize that there is a great deal of work behind the scenes that enables the rest of us to simply go to our front lawn for the daily paper.

Writing and Publishing Staff
In order for a newspaper to be successful, it needs writing and publishing staff.  Before you buy the newspaper company it is important to ascertain that the writing and publishing staff will continue with the company.  It can be extremely challenging to start over with brand new staff and expect the newspaper publishing company to be successful.

Current reporters are aware of what types of events are happening in the community and the world to report on.  Editors are already aware of what draws in readership and which stories need to be killed and which ones to probe further.  When you find a newspaper business for sale, make certain that the writing and publishing staff will be part of the sale so to speak.

Technology Staff
The technology staff is extremely important to any successful newspaper publishing business.

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