Software & Technology Articles For Entrepreneurs & Small Business OwnersThe Importance Of Choosing The Right EPOS System For Your IndustryTaking the decision to invest in an EPOS system for your business is one that will be sure to bring a good return. Time spent managing products, recording sales or calculating financials using old-fashioned or out-dated methods takes your time away from more pressing matters such as making sales and looking for new business opportunities. […] Content Anywhere, Anytime Needs to be Monetized, Saved“This is the show! If you don’t like it, go to the one in Staten Island!” – Rocky Horror Announcer, Fame, MGM (1980) Today, we’re overwhelmed with news, information and entertainment options. Whether you’re at home or away, broadcasters are all vying for your attention, your time, your money. 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I put my trust in Kemp, I told him my secret and he gave me his word of honor.” — “The Invisible Man,” Universal Pictures, 1933 Eons ago, the wife and I were in Carmel […] 6 Fundamental SEO Insights for Modern Business OwnersIf you’re a small business owner in the XXI century, you really need to keep an eye on-line. In this day and age, it’s not just about setting up a pretty website and hoping for the best. You need to develop a strategy to use the potential of Internet marketing to leverage your business… otherwise […] Bedtime It’s All About Winning – Really!“Mr. Allen, this may come as a surprise to you, but there are some men who don’t end every sentence with a proposition.” – Jan, “Pillow Talk,” Universal Pictures, 1959 Awhile back, a friend’s kid proudly showed us the sheep he had bought for his farm on Zynga’s FarmVille game. Actually, he bought it with […] BYOD is Bad for IT, Great for Bad Folks“I’m drowning here, and you’re describing the water!” – Melvin Udall, “As Good as it Gets,” Tristar, 1997 Unless it was just yesterday, it’s probably tough to remember your first day on your job. You know, after your HR briefing you were shown your desk, your computer and, if you did a lot of business […] Strategic Handlers are Useless in the Here-and-Now, Viral EnvironmentWe sat on the patio of an industry analyst friend’s home watching the sun set beyond the Golden Gate, talking about the difficulty of launching a company/product, getting them understood/accepted, helping them prepare for the next great breakthrough. He said that a marketer/publicist couldn’t be strategic, couldn’t handle anything unless he/she understood what was going […] Turn Your Ordinary Notebook into a PowerhouseA few weeks ago, I was helping my dad clean out his garage of old unwanted stuff – you know computers, components, printers, scanners, fax machines, magazines – and I got sidetracked leafing through some of the 20-plus year old issues of some great magazines and comics. The ad above grabbed my attention because first […] Strengthen Your Internet Acceptable Use Policy through Internet Monitoring SoftwareThe Internet has become the communications backbone of nearly every business. Its significance can’t de denied at any stage of the business development process. Every company provides Internet access to its employees to assist them in accomplishing their tasks. Although the Internet is a valuable research tool, it must be used appropriately. Many employees tend […] Glimpses of Today, Tomorrow from the PastDid you ever wonder if we would make things better if we didn’t have bad guys? How about keeping bad things from happening to good people? Or good people saying bad/dumb things? Fortunately, none of those things are going to happen! Way back in 1931, Aldous Huxley created a furor over the controlled world in […] In Today’s Constantly Connected World, Parents Need to Keep Up“You see us as you want to see us… In the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain…” – Brian Johnson. “The Breakfast Club,” Universal Pictures (1985) Looking back on growing up in prehistoric times – pre-DVR, dial-up internet – life […] How to Use Online Marketing Tactics in Real EstateTimes are changing and if a real estate pro wants to be keep with them, he or she needs to change, too. Nowadays you can’t be successful in business, if you don’t employ online marketing tactics. Here are some tips how to use online marketing for success in real estate. 1. Create a Professional Site […] Clouds So Good Absolute Security, Protection are Unnecessary“If you let those people that own those joints have an inch, they’ll steal the whole state… It looks like they already got a leg up on it.” – Buford, “Walking Tall,” Bing Crosby Productions, 1973 Without much fanfare, NASA (National Aeronautics and Space Administration) recently turned the lights off on their last remaining mainframe […] It’s Time to Play – Heading Toward Gamification NationGamification, the use of game design techniques to solve problems, motivate and engage people, is poised to become a leading digital marketing trend, according to brand consultancy Millward Brown. Although at present, gamification is largely driven by novelty and hype, Gartner forecasts that by 2014, 70+% of major companies will have at least one “gamified” […] Free Stuff Doesn’t Come Cheap“Hunted by the authorities; we work in secret. You will never find us, but victim or perpetrator; if your numbers up… we’ll find you.” – Harold Finch, Person of Interest, CBS, 2011 There are millions of people around the globe who are deathly afraid that “Big Brother” — super-government capable of tracking our every move […] No One Leaves a Good Movie … Not Even A Company MovieWe now have two generations that have grown up with the internet and online content. It’s no wonder that this past June, 158.1 million people (68.2 percent of the U.S. internet users) sat through 6.26 billion viewing sessions. Online Viewing – The number of individuals watching video content online has grown dramatically in recent years; […] Tap-n-Go is Good for Everyone But Consumers, Retailers” I told you- good day I’m okay, bad day I’m okay. Stop bugging me on my feelings. They’re irrelevant.” – Lewis Zabel, “Wall Street: Money Never Sleeps,” 20th Century Fox, 2010 Joe Corzine, former head of MF Global, “misplaced” $1.2B of investors’ money but was certain it would show up. The EU stress tested […] Google and Partners to Put Small Businesses OnlineAccording to Google, more than 60% of the nation’s small businesses have no website. To change this and at the same time to drive economic growth with tools and resources to get online, Google and partners are offering a free, easy-to-build website, among other things, for a year. Scott Levitan, Google’s director of small business […] |
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