Software & Technology Articles For Entrepreneurs & Small Business OwnersEffective Project Management with the Help of Document ControlThe ability to multi-task is one of many skills that women entrepreneurs take full pride in for day to day business operations. A typical day includes anything and everything from planning a project strategy to dealing with customers, drafting contracts, seeking suppliers, negotiating new deals, and more often than not, keeping things organised on the […] Smart Home Needs a Master Plan to Succeed“There’s only one thing worse than war and that is business, and Spacely has declared business on us.” Cogswell – The Jetsons, Hanna Barbara (1962) We have a client that is a fanatic – in a good way – about recycling, reducing his firm’s impact on the environment, reducing their carbon footprint, having facilities that […] Getting the Most from Trade Shows … It’s All about Planning, CreativityRavaging Hoards – For most people, CES (Consumer Electronics Show) begins with a push, shove and hours of walking the miles and miles of concrete floor. For marketing/ communications people, it begins months before and obliterates the holidays as they finish last- minute details like announcements that are finalized the evening before the doors swing […] Audio Visual Technology In Business Leads To Faster LearningAudio visual technology (AV) has been on the market for decades, however the snowballing emergence of new digital technologies means that it is becoming increasingly important for businesses to utilise AV in order to thrive in the modern market. AV technology helps businesses in many ways from improved communication and training, to saving costs. AV […] Tips on Using Freemium Apps for Your BusinessLauren Hockenson understands the limited budget of a startup business. She recommends maximizing free resources such as app suites through some tips published at Mashable.com. She advises, “Before you start app shopping, focus on what your goals are for the particular service you’re considering, then find the free plan to fit your needs.” She adds, […] Take Your Choice – Screens, Pipes, Content“The wick is almost out, Felix. All I want is for the candle to glow one last time rather than curse the darkness.” – Oscar Madison, “The Odd Couple II,” Paramount, 1998 Our office system was recently used to watch three segments of Yahoo’s mini-series Cybergeddo (the nine segments total 95 minutes). Except for the […] Is Your Business Ready for Cyber Monday?After a long weekend of eating turkey leftovers and battling unruly crowds at shopping centers, Americans look forward to returning to work so they can spend time behind their computers, scoring online deals during Cyber Monday. In 2011, Americans spent $1.25 billion dollars on Cyber Monday, setting the record for the heaviest online sales in one […] Internet, Web Writing Can Be Read Round-The-World, Forever“IT’S A WEAPON. A weapon aimed right at the hearts and minds of the weak and the desperate. It will give us control of them. If we want to rule more than one small, town, we have to have it. People will come from all over, they’ll do exactly what I tell ’em.” – Carnegie, […] Smartphone Purchasing … It’s for More than Just Coffee“We just robbed your safe.” – Dick Harper, “Fun with Dick and Jane,” Columbia Pictures, 1977 Have any of you looked at your bank account lately? Just curious, because we have no idea why half of the world seems to be hell-bent on getting us to take a giant leap into the mCommerce universe. You […] Trade Show PR Mining – It’s Not Just the Fastest, Biggest Gun“We don’t need no badges. I don’t have to show you any stinking badges.” – Gold Hat (Alfonso Bedoya), The Treasure of the Sierra Madre (Warner Bros – 1948) Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no […] Holiday Season Looks Brighter … Tougher“Make a buck, make a buck. Even in Brooklyn it’s the same – don’t care what Christmas stands for, just make a buck, make a buck.” – Alfred, Macy Janitor, “Miracle on 34th Street,” 20th Century Fox, 1947 Predicting holiday spending is never easy; but that sure doesn’t stop the analysts, researchers and retailers. They’re […] Showrooming is an Opportunity Retailers Shouldn’t RefuseEmpowered Consumer – Mobile and web technologies haven’t put today’s retailers in a position they can’t refuse but have helped give consumers complete information about products, services and outlets. A more enlightened consumer should help produce a happier customer and better relationship for all parties. Stop me if you heard this one – “A gal […] Customer Support Channels – Drive FriendlyWhile driving from the Austin (TX) airport to our soon-to-be-open new Creative Design & Customer Support Center, I had to smile as I passed one of the highway signs that urge drivers to “Drive Friendly.” During an early site survey, our contractor explained that the signs encourage Texans to yield to other drivers and be […] The Cloud Success, Residue is All Your Fault“You may have seen a meteor shower, but I bet you’ve never seen a shower “meatier” than this.” – Sam Sparks, “Cloudy with a Chance of Meatballs,” Columbia Pictures, 2009 Listen to Salesforce’s CEO Marc Benioff at this year’s Dreamforce ’12 and life, business couldn’t be better …we live in the virtual world with all […] Massive Talent Shortage or Just Shortsighted“If you ever say another word about me or make another indecent proposal, I’m gonna get that gun of mine, and I’m gonna change you from a rooster to a hen with one shot! And don’t think I can’t do it.” – Doralee, “Nine to Five,” 20th Century Fox, 1980 According to a recent report […] Does Your Small Business Need A Blog?For any modern company to thrive in the current market, numerous avenues of development need to be explored. From establishing a clear brand identity to promoting this image across various platforms, today’s businesses must be adept in numerous fields. One area which has been surrounded by a great deal of hype is that of social […] Retail POS Systems – PC Cash Drawer vs. Dedicated POS HardwarePC Cash Drawers have lower upfront costs when compared to dedicated POS hardware, but over the long run, PC Cash Drawers cost significantly more than using dedicated retail POS system hardware. In fact, the total cost of ownership (TCO) of a PC Cash Drawer system is an average of 27% more than the TCO of […] SSD … More Stuff than You Can Afford to Carry“Have it reconfigure the shell metals. Use the gold titanium alloy from the seraphim tactical satellite. That should ensure a fuselage integrity while while maintaining power-to-weight ratio.” – “Iron Man,” Paramount, 2008 After three days immersed in technical/business sessions at this year’s Flash Memory Summit (FMS), we’re absolutely convinced we live and work in an […] Millennials Are Individuals, Not Demographics“There’s definitely something in here with us!” – David, “Alien 3,” 20th Century Fox, 1992 Now that we can easily get the information, we love to classify people according to one of the many categories the industry has developed over the years — Boomers, Millennials, teens, pre-teens; white, Asian, Hispanic, African-American; as well as bosses, […] Marketing Outside Needs to Start Inside“Excuse me, Colonel; we got quite a mare’s nest out here. You might want to come out and see.” – Davy Crockett, “The Alamo,” Touchstone Pictures (2004) Social networks and social marketing get a lot of attention, especially when someone “liberates” a ton of names and passwords as they did recently with LinkedIn. You know […] |
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