Software & Technology Articles For Entrepreneurs & Small Business OwnersSocial Media #2 – Knowing What They’re SayingPeople Are Talking – Customers have gained a new sense of enablement with today’s 1:1 social media by being able to express themselves globally with effortless Web outlets. They can voice their opinions, their issues, their concerns, their recommendations to anyone who does a little surfing to find their information postings. In this industry, you […] Social Media – A Company’s Friend / FoeMillions Waiting The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything – and anyone – who exists on the planet. The […] Social Media Is Only Customer RelationsJack Nicholson said it best in A Few Good Men…”You can’t handle the truth!” We can agree because we’re not one of the thousands of newly anointed social media PR experts! But of course you are. After all you’ve got your company/personal Facebook pages. You’ve got your company/personal Twitter accounts. You update your Facebook pages and Tweet constantly. Boss […] The iGenGen X, Gen Y … Creating Havoc for Marketers “Whatever you’ve got to tell me, I’ll find out through the natural course of time.” – Dr. Emmett Brown, Back to the Future (1985) We hate kids…O.K., the word “hate” may be a little too strong. We’re jealous of ’em!!! There, we said it…we’re glad…we’ve got […] Staying In TouchThe Web Is Fun But Written Communications Gets Things Done “Forget about the weapons there mate, it doesn’t matter. Forget about the weapons!” – Wikus Van De Merwe, District 9 (Key Creatives – 2009) If we listen to our kids and all of the glowing reports, the world revolves around social media: – YouTube serves […] Video Games … So Many Options, So Little Time“Later. Let’s play Global Thermonuclear War.” – David Lightman (Matthew Broderick), WarGames (1983), MGM Historically, two “fringe” markets drove technology advances. One was – and still is – video gaming … if you can’t figure out the second, tough! But video gaming isn’t video gaming anymore. Not like it used to be, dominated by hardcore […] The Tie That Binds … Mobile Ads To In-Store Signage Messages“All that I desire to point out is the general principle that Life imitates Art far more than Art imitates Life.” –Oscar Wilde After a few weeks spent in meetings and airplanes our wife thought a quiet weekend at home as in order, just cocooning. Her selections were innocent enough since we rather like sci-fi […] Your Hardware Selection Depends On “Their” Ecosystems“I found a cure for the plague of the 20th century, and now I’ve lost it! – Dr. Robert Campbell/Sean Connery, Medicine Man (1992) – Cinergi Pictures Today, two things seem to define who you are…your significant other and your computing device. One is (hopefully) permanent, the other changing. Hint — the device is the […] But I Don’t Want A Wholesale Merchant Account!And the question at that point would be “Why Not”? My guess would be that nobody ever shared with you the reasons for having one of these. Allow me to do so now. Here’s a few: a. Better impression for your business. More people trust simply paying via Visa / MasterCard / Discover / Amex, […] Developing A WebsiteAs a PR and digital marketing firm we often get calls and emails from friends and family after they have done a DIY attempt at a web site. But as with every question asked of us, we have more questions. It starts with the goals of the site. Is it just to have an online […] Tips For An Effective Online NewsroomEvery organization has some form of online newsroom to provide documents, graphics and press kits to the media. Most are poorly thought out and executed to benefit the journalist, writer, reviewer, blogger, analyst. Here is a list of tips that can help you create and manage an effective newsroom that provides a return on investment. […] B Is For BloggingOver the last few years, there have been lots of new ways to market and promote your business springing up. One of those ways is to create a blog for your business. A blog – short for web-log – is an on-line diary. You can set one up for free at www.blogger.com or for […] Global Business Requires Healthy Dose of Local AlliancesLook Ma – It’s one thing to think of yourself on top of the world; but if you work in an Internet-based universe, some folks just won’t let you be in 100 percent control. Dealing in different countries requires a solid understanding/appreciation of “their” view of the world. If you don’t … It is a […] CES 2010 – Look Good, Act Assured, Play LoudCES Cathedral – The industry’s giants come to Vegas weeks ahead to set up their pavilions (way beyond ordinary booths). All the glitz, glamour designed to sell. Source — Samsung CES is like Cherry Blossom time in Japan or on the Potomac. Or Mel Brooks’ Springtime for Hitler! Just a great way to start fresh […] Payroll Software Review: Top 10 Business Payroll SoftwareIn the digital era, managing your payroll manually is unnecessary and inefficient. Various payroll software solutions are widely available to help business owners with this task. These tools are usually highly specialized, do not include unnecessary features, and often come at a relatively low price. To assist you with your payroll, we have selected the […] The Internet World“The natives over there are cannibals. They eat liars with the same enthusiasm as they eat honest men.” – Captain Nemo (James Mason) – 20000 Leagues Under the Sea (1954) The Internet wasn’t developed to be a dangerous place. The Internet lost its innocence early on. Today you get attacks from every side. We expect […] Everyone Follows Social Media … Everyone!It’s so nice. Everyone uses today’s social media to connect with people just everywhere, anytime/all the time. No matter what you read, what you watch, what you listen to social media is where it’s at. True…all the good guys, all the bad guys, all the guys in black suits and sunglasses are there looking around […] 2010 … Cautious Optimism, More Stuff, Fewer PlayersTread Carefully – The industry has made it through a really tough year, and things are getting better; but you’ll have to remain alert and move with care. If it were easy, anyone could do it. Source – Comstock Images Forecasts are a lot like New Year resolutions – a lot of wishful thinking […] 2010 … Cautious Optimism, More Stuff, Fewer PlayersTread Carefully – The industry has made it through a really tough year, and things are getting better; but you’ll have to remain alert and move with care. If it were easy, anyone could do it. Source – Comstock Forecasts are a lot like New Year resolutions – a lot of wishful thinking and the […] After 150+ Years, 3D Is About Ready to Come Home“You are not in Kansas anymore. You are on Pandora, ladies and gentleman.” – Col Quaritch, Avatar (20th Century Fox, Dec 2009) Listening to Lenny Lipton tiptoe through the history of 3D content production and viewing technology, he almost convinced you that 3D TV is finally just around the corner. Oh sure, the internationally renowned […] |
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