Software & Technology Articles For Entrepreneurs & Small Business OwnersA World of Plenty, PrivacyWho Can Be Against Net Neutrality, Privacy Rules? “Can’t push him too hard; he might break. You gotta’ remember who you’re dealing with.” – Steve McCroskey, Airplane (1980), Paramount The government has finally proven the saying, “If you love something, set it free … if it comes back it’s yours. If it doesn’t, hunt it […] The 3rd Screen Enters the Personal, Business World“We must get beyond passions, like a great work of art. In such miraculous harmony. We should love each other outside of time… detached.” – Steiner, La Dolce Vita (1960), Riama Films Life and love are fickle things. It seems like only yesterday that the netbook was going to give us the good life … […] 3D TV is Coming, There’s No Stopping It Now“… Politicians from around the world will see it. Of course, they’ll want to use it as a weapon. As a scientist – no, as a human being – I can’t allow that to happen!” – Dr. Seizawa, Godzilla (1954), Toho Films After attending so many CES (Consumer Electronics Show) events, you’d think we’d resist […] CES … Plan, Prepare, Be Patient, Good Luck!It doesn’t seem possible, but it’s time for the consumer electronics industry’s annual classic – CES (Consumer Electronics Show). It comes right after Black/Cyber November, December. Depending on how you approach them, events like CES can be a tremendous opportunity, a waste of time, a challenge, disaster, torture or the most profitable time you’ve spent […] Your Phone Could Be the Key to Making AR Real“I can’t afford to have an independent programmer monitoring me. Do you have any idea how many outside systems I’ve gone into?” – Master Control Program, Tron (1982), Walt Disney Engineers must have fantastic imaginations because in their early stages, most technologies are pretty ugly…wires going every which way, oversized circuit boards, cases the size […] 2011 … New Consumers, New Markets, New Economy Take HoldLet’s start by saying 2011 is going to be the year we wanted three years ago when the financial institutions “borrowed” our global wellbeing! It was the first time we entered unfamiliar territory because the financial meltdown didn’t affect just one country but all of us. Economic Outlook Internationally governments are feeling their way along […] Choosing the Next Great Tech Product Boom … or BustTrying to figure out what tech trend (necessity) to buy is one of the biggest challenges people face today. Finding fads is easy…just look in the rearview mirror! Or, for people who know us, when we believe something is sound, logical, that it’s gotta’ win…they bet on the other horse! Picking the winners from the […] New Consumer, New Tools Equals New Normal“This is Jason Bourne. You are nine hours behind the toughest target you have ever tracked. Now I want everyone to sit down, strap in, and turn on all you’ve got. That would mean now.” – Pamela Landy (Joan Allen), The Bourn Ultimatum (2007), United Pictures You should really be excited. The government – no […] On The Road, Staying in Touch for Business, Pleasure“Oh, yeah, they’re gonna talk to you, and talk to you, and talk to you about individual freedom. But they see a free individual, it’s gonna scare ’em.” – George Hanson (Jack Nicholson) – Easy Rider (1969), Columbia Pictures Think about it…Dennis Hopper, Peter Fonda, you hittin’ the road on rad bikes. How freakin cool! […] Add a New Line On Your Business Card…Hack Me!!!Marketing, communications folks were some of the first in line at the Apple store to get an iPhone. First again to get an iPad. Probably have their order in for a Mac Air. You’ve put them to great use with your personal and company Facebook, LinkedIn, MySpace, YouTube pages. You’ve got your own blog that […] Google’s Parameter Handling Tool: Great Tool to Reduce Duplicate Content IssueDynamic web sites have many advantages. Dynamic web sites can send and receive and store data between the web page and the database. This data can be useful information about your products, members or your contents. Beside many advantages, dynamic web sites have some issues and dynamically generated pages’ URLs is one of the major […] Online Videos – The Move to Entertain, Educate, Sell“Money is honey! Money is honey!” – Max Bailystock (Zero Mostel) – The Producers (1968), Embassy Pictures Ever wonder why when someone wants to show you how good their device is, they never show you a PowerPoint presentation? They’re boring…yes, even yours! But video? It grabs your attention and keeps your attention. It’s so good […] Housewide Storage – Better Safe Than Sorry But …“A friend of mine tried one their “special offers”, nearly got himself lobotomized.” – Harry (Total Recall, 1990 – Tristar Pictures) Another Trip to the Store – The more digital content that’s out there, the more devices the family has, the more storage that is required. You can never have too much storage, but buying […] Is The iPad Useful? One CEO Tells AllIs the iPad useful? Just the facts. I’ve always been somewhat of a gadget guy. I was an early adopter of the earliest video game systems (think Tank Battle, Atari, Colecovision) and home computers (remember the Vic 20, Commodore 64, Commodore Pet?). I even bought one of the early Casio calculator watches in the 1980s. […] Get Tweeted, Not Chirped – The UnCool FactorTwitter trends are changing all the time… some we love and some we hate. I asked my tweeps (twitter followers) for ‘uncool’ twitter actions. List below of mine + suggestions. Uncool: 1. Auto-following. Grow your tweeps organically! Just so much cooler. Follow people through friends, by keywords & content. Go for quality, not quantity. Quantity […] Game DemographicsShe’s Young, She’s Practiced, She’s Good, She’s Not Alone “Listen, you moron! I am here to stay and if you don’t wanna’ be in my life, you’ve got two choices. Move out or Ring out! That’s it! End of File!” – Lt. Jordan O’Neill (Demi Moore), G.I. Jane (1997), Caravan Pictures When we were growing […] Social Media #6 – Friends Help Friends, Keep FriendsShorten the Journey – Increasingly, online experiences with companies and products have reinforced the loyalty loop in the consumer decision cycle. In addition, with today’s online existence, these customers can be a strong extension of your marketing/sales efforts by recommending your products/services to others and defending you when issues/problems arise. Illustration – McKinsey Research Social […] Social Media #5 – Show Me Your StoryLights, Camera, Action – Grab the consumer’s attention and hold it with video. Educational, informational, how-to videos can be quickly, economically produced and posted on the Web to not only get your product message across but to use in your customer support area to help consumers resolve their own problems, answer their questions. Until recently, […] Social Media #4 – Consumers Get Their VoicesHow May We Help – Every company, every manager will encounter his/her worst nightmare on the Web. If they have a real problem/issue, recognize it, resolve it, thank them for their assistance. If the consumer is unreasonable, take the discussion offline and try to turn them around or simply say thank you and let them […] Social Media #3 – Marketing Changes In Attitude, Changes In LatitudeCustomer Relationships – The social media arena enables companies to direct very customized messages to specific segments more efficiently and more effectively than broad-spectrum messages. One of the key benefits of this 1:1 approach is the opportunity to win customers and retain them for long periods – hopefully a lifetime. Illustration — IDC Social media […] |
|
