Small Business Articles For Entrepreneurs & Small Business OwnersNot All Revenue is Created EqualMany small business owners envision “more revenue” as the key to a higher selling price. But, is that really true? Is it really more revenue that the owner needs, or just better, more profitable revenue? It can be an enlightening experience to understand what tasks create value in your company and which ones simply keep […] X is for XenophobiaXenophobia is the fear of strangers or foreigners so this article is all about turning strangers into friends into customers and it’s something that you’re going to have to do if you want to succeed in your business. You’re going to meet people all the time – whether it’s from networking, on the internet, through […] Financing a Business Loan: How is it possible?Collecting sufficient capital for small business can be a laborious task for new owners. The banks usually turn down the loan application of new entrepreneurs as they avoid taking risk of lending money to companies without an established financial record. But do not worry as there are options that you can rely on to finance […] W is for Why is my Marketing Not Working?One of the questions many small business owners ask is why is my marketing not working? Many people have spent a lot of money, time and effort getting their marketing to work only to find they have little or no results. It can be very frustrating and be enough for many business owners to give […] Ten Misconseptions To Avoid While Selling Your Business – Part 2Misconception 2. The buyer should be happy just because I am selling it to him. Business owners invest their money, time and sweat in businesses. Sleepless nights, time away from family, no vacations – that’s what the owner gets, especially in the beginning. No wonder that all the above translates into substantial value in business […] T is for Time to do MarketingAs small business owners, one of the things that we’re short on is time and particularly time to do marketing. Marketing is just one of those things that goes by the wayside when everything gets busy isn’t it? Here’s the problem though. If you only do marketing only when things gets are quiet and then […] Most Important Step to Starting, Running, Buying, or Selling a BusinessYou are looking to Start a Business. You are Running a Business. You are Buying a Business. You are Selling a Business. What is the most important step in any one of these ventures, And no the answer is not having unlimited deep pockets. To start, run, sell,or buy a business you need to understand […] 7 Ways For Your Business To Survive The Summer SlumpIt might only be the start of July, but already I can sense people starting to wind down for the summer. People are telling me that that they are feeling tired, struggling to get through their normal work, let alone do any PR. They are eagerly awaiting their summer break or just in a whole […] Hands Off Or Hands On – What Type Of Business Owner Are You?What kind of business owner do you consider yourself? Are you a Hands on Business Owner or do you consider yourself more of a big picture operator that consistently effort yourself to avoid the minutia of the business. I think the majority of us are a hybrid of these 2 approaches. When running a small business, […] The Small Business Financing CrisisThe current small business credit crunch is getting much attention and rightly so. We know very little about the overall small business universe because it is so huge and diverse. Most discussions about this topic focus on credit and lending, but the issue is much more complex than that. A more broad-based discussion is necessary […] Increase Your Professional Presence1. You’re on stage. When you’re on the phone with a client, you’re playing the roles of a good-will ambassador, problem solver, public relations representative, and more. Whether you are having a good day or a bad day, your telephone call is a performance that should leave your client feeling positive about you. 2. Put […] Meeting Check-Lists For Sales ProfessionalsThe devil is in the details – Preparation for customer meetings is critical. Here are a few items to consider before you visit your prospect. • Re-Confirm Date, Time, Place, # of attendees 24 hours prior to visit • Ensure you have an agenda for the meeting • Know how much time you have • […] Costs to Open a Franchise: How Much Does a Franchise Cost?Putting Down Financial Roots One of the best ways to ensure personal financial success involves buying and operating a franchise business. There are literally thousands of opportunities out there in hundreds of different disciplines, and all it takes is commitment, dedication, and cash. The question prospective franchise owners ask more than any other has to […] Staying Focused And MotivatedIt’s not easy to remain focused and motivated at work. There are many distractions and comforts that call to you. But if you can resist them, the benefits are many. You’ll get your work done during the hours you planned to work, and you’ll have time off with friends and family afterwards. This improved work […] Networking With The MediaNetworking is all about building relationships…and it’s no different when networking with the media. You are never trying to sell anything – you are simply getting to know the other person. By getting to know your local media contacts in print, online, and on television and radio you can be top of mind when they’re […] Creating A Successful Internet Marketing FunnelSocial media, blogging and article marketing offer effective ways to generate interest establish a presence for your brand and your company and create a powerful inbound marketing funnel. As with all forms of Internet marketing, online tracking and analytics help make this type of outreach accountable. They keep you on track, letting you know if […] Can Honest Copywriting Succeed?I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype. Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that […] The Next Big Trend In MarketingThis is not “brand new” news, but it is news small businesses should be taking note of and considering ways to utilize it for their marketing efforts. Your target market watches television, listens to the radio, observes roadside billboards and building banners, reads newspapers and magazines, reads ads in their email and on the internet… […] Small Business Owner / Entrepreneur Experts WantedWhat is an expert? Are you an expert? Do you call yourself an expert? Do your customers/clients refer to you as an expert? Undoubtedly, it provides value to be viewed as an expert in a certain field or line of work. Is aspiring to attain such status a worthy goal, or is attaining such status […] How To Grow Your Home Based BusinessSummary – If you have taken the plunge and opened a home based business, you are likely interested in learning how to make it a success. The most important skill to master when working at home is marketing. How to Grow your Home Based Business Marketing is the key to financial success for any home […] |
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