Small Business Articles For Entrepreneurs & Small Business OwnersBuying a BusinessThe motivations for buying a business are many. A common reason these days is that the person has been retrenched. He or she may be over the age of 40 and the chances of obtaining further employment are slim. He or she will often have received substantial severance pay. To put it bluntly, the person […] 10 Ways to Boost ProfitabilitySo many business owners work hard – really hard – just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal. The question to ask yourself is whether you are directing your effort in the right places, to get the reward you want? Of […] Prospecting – We Are All Subject to The Law Of the Hierarchy of HabitsJust like gravity, you are under the control of the Law of the Hierarchy of Habits whether you like it or not. But unlike gravity, many of us don’t realize how important this law is to our performance in virtually every skill we perform. The Law of the Hierarchy of Habits says that, “Under pressure, […] DATA: Your Business and Its Most Important AssetOften neglected by some business owners, computer information should be considered the most critical asset to protect and secure. Even a one-person small business that is run from a single personal computer should routinely consider these regular routines/procedures: 1) Backup your data daily. By backing up your data, you ensure that a hardware failure or […] The Only 3 Ways To Increase Your BusinessWould you like to increase your business? In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money. They are: 1. Increase the number of your clients 2. Increase the average size of sale […] Are You Making These 5 Mistakes with Your Headlines?It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult. Imagine you’ve written a great article, brochure or webpage but most people don’t read beyond the […] Action, Not Motion, Grows Your BusinessDo you know how much time you spend on your business being ‘in motion’ instead of ‘in action’? Are you aware of the difference? Motion keeps you busy. Action creates momentum and the results you want. Think of it this way, action is something that moves you closer to your goals. Action has direction. Motion […] How to Work Exclusively with Ideal ClientsIt’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business solves and for whom you […] 7 Reasons to Offer a Value Packed EzineDo you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine. Don’t panic, there are many ways to create valuable […] Is This Four Letter Word Hurting Your Business?What’s stopping you from doing the things you know you want to do in your business? Not enough time and a lack of focus can be obstacles to taking action. But take a closer look and see if these are the real issues. Is it possible that you really do know what you need to […] Grow Your Business by Saying NoAs a business owner your time is precious. You probably have multiple requests from people that are pulling you in many directions. But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to growing your business. What I frequently hear from my […] How to Speak to Prospective Clients Without Leaving HomeHow often do you actually get to speak to prospective clients? Do you believe that it would help your business if people could hear your voice? Imagine if you could ‘talk’ to loads of prospects without having to do it one-on-one. The great news is that you can! It is possible to convey information, once, […] Kill Your To-Do List and Be More Profitable!I know it’s a radical idea, the death of your to-do list so bear with me while I explain. Think about it, a long to-do list is a giant energy drain and waste of time. Have you ever noticed how the list keeps growing instead of disappearing? Imagine waking up every morning feeling confident that […] How to Get Your Business Noticed by ThousandsAll the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since. What is it? Writing […] 5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities? Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing […] Why Facebook and LinkedIn are Good for Your BusinessHave you been hearing all of the buzz about social networking? Feeling confused? Don’t worry, you’re not alone. The great news is that it isn’t as complicated or time consuming as it may seem. Plus, it’s more than just social; it’s good for your business to get involved. The list of social networking sites is […] The Secret to Adding Credibility to Your BusinessYou may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients. Whether you are just starting out or have been in business for years, testimonials are […] The Truth About Why Clients Choose Your BusinessAs a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but that’s not enough. Options are abundant so when it comes down to […] One Simple Way to Make Marketing EasierDisorganization costs your business money. Not only that, it’s just plain stressful. You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from even trying to look for something because […] 10 Reasons to Sell Your Product in CatalogsFor many small companies the marketing plan to launch a new product is a make-or-break strategy. A big misstep could result in the quick demise of the product and possibly the company. That’s why, for a lot of small businesses, a logical way to introduce a new product is by selling it through other companies’ […] |
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