Small Business Articles For Entrepreneurs & Small Business Owners12 Things You Absolutely Must Know Before Buying A BusinessBuying a business has been characterized as risky. However, if you do your due diligence, you will reduce the risk into an opportunity. I advocate buying a business when you want to grow more quickly and especially when there are assets that will enhance the total operation. Before you buy a business, consider these factors: […] How To Buy A Profitable Business Without Losing Your ShirtYou may finally be in the position to fulfill your life-long dream of owing your own business and feel that buying an existing profitable business offers many advantages to starting from scratch. That may or may not be true. An existing profitable business will have customers, employees, established product lines and the existing equipment necessary […] How to Buy a Mortgage Business for SaleThe mortgage business industry can be tricky. You can invest a fortune or a small amount depending on what part of the mortgage field you decide to go into. There are several options available to you when making your decision on which mortgage business for sale to invest in. Membership Mortgage Business One type of […] The Secrets of Selling Your Business14 Steps to Maximum Value and Profit Professional M&A (merger & acquisition) experts follow well-defined, orderly steps to sell a business. It is the only way to negotiate the best deal structure and price. As a business owner interested in selling your company, you will probably rely on an intermediary to take these steps for […] Using Ad Specialties in Your Promotion MixThey’re called gimcracks, gewgaws, doodads, and chotchkies. They’re ad specialties. Those pens, notebooks, key fobs, coffee mugs, and sports accessories brandishing your company’s name and logo. And they’re one of the most cost-effective marketing weapons in your arsenal. Your company logo or imprinted message gets lasting exposure. Statistically, more than a third are still being […] Telling is not SellingI know you have heard that before, and probably understand it at some level. I’ve heard plenty of people use that phrase, and then in the next breath say, “sell the benefits not the features” – which shows that they truly do not have a full understanding of the concept. I think it might be helpful […] 11 Timeless Tips for Interviewing a Sales CandidateWhen I was a VP of sales, I had no training in hiring. I was lucky enough to hire some winners who contributed to my company’s (and my) success. But I also hired too many of those reps who were good enough to sell me during the interview but couldn’t sell enough of our software […] Putting the Marketing Basics in Place Part 2This week is part 2 of my guide on getting your marketing basics in place. Last week, we covered why it was important to know who your customers are; decide on what you actually do and know why your customers buy from you. But, there are three other things that you need to get in […] The Top 5 Small Business Marketing Tips for Budget-Minded Business OwnersWhen it comes to running a successful business, marketing is essential. For a small business, marketing often seems like a daunting task – especially when it comes to marketing your business on the web. Many times, budget-minded business owners fear that small business marketing needs to be expensive in order to be effective. Fortunately – […] The Three Reasons Your Small Business Needs a BlogJust a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the […] Want More Web Traffic? 5 Make-or-Break Tactics to Help the Search Engines Find Your Small BusinessChoosing effective small business keywords can be an intimidating task. Everyone knows that going to search for anything on a major search engine like Google can often return thousands of results. But does that mean defeat for your local small business? No! There are a lot of things that can be done to get your […] 7 Things You Can Do Today to Make Google Fall Head Over Heels in Love with Your Small Business WebsiteCreating your own small business website can be a scary thing to do. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. Small business website search engine optimization (SEO) is one of the keys, but all too often, astute business people leave […] Small Business Statistics And Failure RatesEver businessman or woman’s worst fear is failure. Unfortunately, small businesses can be extremely vulnerable to certain factors. For example, they may be vulnerable to hard economic times, poor marketing, and other problems such as a lack of owner interest. This does not apply to every small business but does tend to worry owners. The […] How to Buy a Television or Radio NetworkCommunication comes in many forms including television and radio. You will remember that in the past decade there has been a surge not only in the types of music and television programs but in the number of television and radio networks. Some of these networks have grown and become quite profitable while others were disasters […] How Will Barack Obama Help Small BusinessesIn America, the small business owner has been used to sitting on the sidelines and watching whilst the large corporations dominate all areas of industry. Many small business owners have gone out of business whilst others often struggle to survive. One of the reasons behind this was that the Bush administration tended to offer very […] Summer Time Slow DownA lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective. 1. People are sticking closer to home because […] SEO On A Budget TipsI am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES. It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done […] Getting the Word Out – Organizing a Media KitEvery business can benefit from writing and organizing a media kit. While larger companies tend to use press kits on a more regular basis, smaller companies may still have occasions to use them. Preparing one in advance can ensure that you are ready when the need arises. The contents of the kit will vary depending […] Hey CEO, What If You Get Hit By a Bus?An interesting exchange transpired during the CEO workshop I facilitated in Dublin last Thursday. The subject was qualifying what could be potentially be very large opportunities with Fortune 100 companies. The CEOs and Managing Directors that attended the workshops (Thursday in Dublin, Friday in Limerick) represent small to mid-size Irish companies. Bernie Cullinan, CEO of […] Even Small Companies Can Have Big PR ProblemsCrisis Planning for Small Businesses The thinking goes that big companies face the most daunting crises, based on sheer size, number of employees and scope of operations. Yet a small business may face even bigger problems since its revenue and profit margins usually are based on a much smaller operation and often precarious financial situation. […] |
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