Search Engine Marketing Articles For Entrepreneurs & Small Business OwnersSEO MythsLet’s talk about some common SEO myths. SEO Myth # 1: Submission software is a one-time, one-size-fits-all solution, and SEO Friendliness is NOT a Factor. SEO TRUTH # 1: SEO Friendliness IS a KEY factor, and one time mass submission is not a solution. The cold hard truth is that if your site is not […] SEO Just Add Water NOTSEO – Just Add Water…..NOT! I miss the old days….life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus channels […] Press Releases Arent DeadThere used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow. When done properly press releases are a great way to generate publicity, drive traffic and boost […] Plan For SuccessThe best way to create a user-friendly, powerful web site is to plan for it. If you’re going to invest time in building and promoting your site, you want to be sure that once visitors get there, they’re converted into buyers. Start by analyzing where you are at the present, where you want to go, […] Optimizing Your PDF Content Discover Missed OpportunitiesMost people are pretty good about getting their webpages optimized, however most people are missing an opportunity with other content. Keep reading to find out if you are too. Most people don’t realise this, but you can actually optimize a PDF document. A lot of my content is in PDF format. All my white papers […] Keep Visitors On Your Site LongerIn order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer. If people leave too quickly they aren’t seeing all that you have to offer. Work on keeping people on your site longer and you will definitely notice an increase in opt-ins and sales. Some […] Is Search Engine Positioning DeadOne of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely […] Improve Your Web CopyYour copy (website content) acts as your sales person. Your copy is what makes people take action on your site. Your copy is the most important sales tool you have on your website. Here are some tips to improve your copy. Tell the story. Everyone loves stories. Nothing informs, engages, and entertains like a good […] How To Select The Best Keywords For Your SiteAs more websites compete for valuable search engine “real estate,” Search Engine Optimization is becoming much more complex. And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle. “Why keyword selection is so important and how to select the best keywords for your website” To clear up the mystery, […] How to Scientifically Increase Your Conversion RateSuccess in business requires a willingness to measure your performance. So the most important message we can convey is that you must test everything! Your preferences and likes and dislikes do not matter. The market place dictates what they like and what they will respond to. If something isn’t pulling in the results you want, […] How to Pick Article TopicsI’ve already written about why it’s important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don’t know what to write about. It can be hard to decide what to write about, especially if you are trying to write a […] How To Consistently Improve Your Web Site ResultsTesting is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages. Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and […] Everyone is All Atwitter About TwitterI personally have been Tweeting for a few months. But I use the term “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool. Recently I’ve started paying more attention to it for a few reasons; […] Evaluating Traffic SourcesDriving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let’s take a look at some of them and evaluate them. Keep in mind, this isn’t a comprehensive list, but it […] Engines and Spiders and Surfers Oh My“If you build it, they will come…” “If you build it, they will come…” While this is a great line from one of my all time favorite movies, “Field of Dreams,” it is frighteningly also a principle that far too many web site owners inexplicably live by. Let’s face it. In the world of online […] Do You Want To Optimize Your Own Web SiteAn easy to understand introduction to the search engines: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and […] Are You Sabotaging Your SEO SuccessYou probably are – and you don’t even know it. Before we get into that, let’s quickly recap what has happened up until this point. It is relevant, I promise. As the internet grows larger daily, and the number of searches online increase – we see people getting fanatical about getting their sites ranked. And […] Another SEO MythSEO MYTH # 2: Search engines are not as valuable as other media. SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet. Target Marketing Magazine. (Source: IMT Strategies – imtstrategies.com) “Top Ways Websites are Discovered – It’s Not What You Think!” Banner ads […] All Optimized and Going NowhereAll Optimized and Going Nowhere? It happens sometimes. Here are some of the common reasons you may not be indexed Here are the most common reasons why you can’t find your Web site or Web page in search engines: Index Time: It hasn’t been indexed yet. The amount of time before the engine indexes your […] 25 Little Known Facts about Article SyndicationLet’s break down articles and look at everything you need to know about why they work, how to properly write and syndicate articles and all the other fun details. Why Articles? It is an opportunity to share information and establish yourself as an expert It creates an opportunity for new traffic to come to your […] |
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