Search Engine Marketing Articles For Entrepreneurs & Small Business OwnersImprove Your Search Engine Marketing By Researching The CompetitionI wasn’t a search engine marketer 10 years ago, but from veterans in the industry, I learned that it was much easier to rank back then. There was less competition and the search engines were fairly simple. All you had to do was insert keywords in the meta tags and the content to do well […] Digital Bytes – The Challenge of Balancing Real, Virtual Worlds“The show has been prerecorded to give the cast a chance to get away.” — The Announcer, Rowan & Martin’s Laugh-In, NBC (1967) Maybe that “scientific” scare that cellphones (and associated technology) would affect our brains is true. Our daughter gets up in the morning and immediately checks Facebook. The son rolls out and checks […] Google’s Parameter Handling Tool: Great Tool to Reduce Duplicate Content IssueDynamic web sites have many advantages. Dynamic web sites can send and receive and store data between the web page and the database. This data can be useful information about your products, members or your contents. Beside many advantages, dynamic web sites have some issues and dynamically generated pages’ URLs is one of the major […] Social Media … Stay in Touch, Be Touched“Face it, Kent. You threw up “on” Dean Wormer.” – Boon, National Lampoon’s Animal House (Universal Pictures – 1978) In college, we had one of the best frat houses on campus. Gawd we’re glad the social net wasn’t around back then. If it were, we’d probably have more to live down than Facebook’s Mark Zuckerberg […] Social Media Marketing … The Challenge of Herding CatsSure, social media –1:1 marketing and communications–sounds glamorous. It’s like the romance, the freedom, the adventure of the old West. It’s just you and him (or her). Long hours in the online saddle, what could be better? Ask the folks who have been doing it for years – customer/tech support – it’s a lot like […] L Is For Linked InEveryone seems to be using Linked in at the moment. If you’re going to be on any social networking site, Linked in seems to be it. But, how do you use it to its maximum potential and get business from it? 1. Write your profile Make sure you’ve set up your profile on Linked in. […] Should All CEO’s BlogThe simple answer is, it depends.One factor to consider is the purpose of the blog.Is it to communicate with: Staff Partners Prospects Clients Shareholders If you are a public company CEO, you need to be very diligent as to what you write. You cannot comment on things that may move the stock. Is it to […] Will It Blend? – Traditional And Social MediaAs a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that “social media” poses to “traditional media” for marketplace dominance. When working to develop leadership positions for emerging companies an understanding of which media will most profoundly impact one’s reputation and […] Social Networking Lines Are BlurredI often hear my clients tell me “I only use Facebook for family stuff and LinkedIn for business”. For sure that was the original intention of those social platforms. However, did you ever wonder how you make decisions on what is a personal contact and what is a business contact? Maybe that depends on your […] E Is For Email MarketingSending out emails to market and promote your business is picked up hugely in popularity over the last few years. For one, it’s free and for another, it’s very easy to measure. You can tell when someone has received your email, opened it and read it and how many have responded really quickly and easily. […] Why Doesn’t The Press Call, Email, Text, Tweet?We started enjoying the benefits of the Internet before it was the Internet. When the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community, we started to work with the fledgling CERFnet that established the Western leg of the NSFnet. Up until the any-to-any […] The Social Media Seismic ShiftSocial media is information created to be disseminated through social interaction, created using accessible and scalable publishing techniques via the net. Now there is a mouthfull. It is an umbrella term that defines a wide range of activities that integrate technology, social interaction, and the construction of words and pictures via the web. That said, […] Creating A Successful Internet Marketing FunnelSocial media, blogging and article marketing offer effective ways to generate interest establish a presence for your brand and your company and create a powerful inbound marketing funnel. As with all forms of Internet marketing, online tracking and analytics help make this type of outreach accountable. They keep you on track, letting you know if […] An Author’s Dilemma: Surviving The Seismic Shifts In The Book TradeBook signing tours use to be a regular part of the publishing industry. Authors expected to sign a deal, get an advance and then prepare for a tour. Some tours, those of the reigning literary superstars, had a glamorous side; for most they were a bit of a grind and a part of the road […] The Music Industry: Spinning A New Business ModelThe Internet has impacted all of the arts, but no sector has been hit quite as hard as the music industry. With CD sales fading and radio play shrinking, recording artists are finding less opportunities to get their music heard. To survive, many musicians are becoming brands in the service of brands. The industry is […] Creating a Long Term Marketing Action PlanMost companies develop action plans for what they consider the nuts-and-bolts part of their business, including production, sales, distribution, etc. It’s surprising how few companies automatically throw marketing into that mix. This is particularly true when it comes to small or mid-sized companies. Many entrepreneurs and business owners think of marketing as an extra, an […] How To Grow Your Home Based BusinessSummary – If you have taken the plunge and opened a home based business, you are likely interested in learning how to make it a success. The most important skill to master when working at home is marketing. How to Grow your Home Based Business Marketing is the key to financial success for any home […] What are the New Ways to Promote Your Business?Over the last year or so, lots and lots of new ways to promote your business have appeared. Some of these were there before, but they’ve now become mainstream and have opened the doors for smaller businesses to compete with larger businesses for the first time. And they all have to do with advances in […] Just What Is An Autoresponder?The word ‘Autoresponders’ has been used more and more over the last few months and pretty much all of us have now experienced them even if you don’t yet realise it. But just what is an autoresponder and why should you think about using one in your business? Well, let me explain. The simplest form […] Six Steps For Launching An Online Marketing PresenceAs a teen entrepreneur coach, I work with young entrepreneurs who are often bootstrapping when they start out. They are searching for simple ways to build a presence online to compliment whatever they are doing in the offline space. Even though they are often technologically savvy, when starting a business, marketing a business online can […] |
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