Sales & Marketing Articles For Entrepreneurs & Small Business OwnersResources For Virtual Conference MeetingsResources for Virtual Conference Meetings It is clear that, increasingly, the key to your business’s success is your access to and ability to communicate with the global marketplace. Developments in technology over the past decade have made it possible for businesses to have virtual conference meetings with relative ease, reliability, and cost effectiveness. Although there […] Boosting Retail Sales With Digital Signage, Emerging TechnologiesLooking back a few years, only the largest retailers were able to afford and manage the complex digital signage solutions that were available. In recent years, growing numbers of small- to medium-sized retailers have adopted the technology, including applications offering interactivity. Displays and controllers have become more affordable and easier to use than ever before–without […] Who Will You Choose To Work With?You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”. So, today I thought I’d turn […] Do You Know Your Why?When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always came away from that interaction thinking the same thing: Why do you want to know my why? After all, I […] Are Reality Shows Good Examples Of Marketing?Do you remember, back at the beginning of the 2000s, when reality shows were just launching and were all the rage? I can’t think of anyone I know who didn’t watch at least something from The Apprentice to Big Brother, The X Factor or Strictly Come Dancing to name oh but a few. And yet, […] 4 Facebook Marketing Tactics That Really WorkMost people are aware of the usual methods for marketing a business on Facebook like with Groups, Fan Pages, Events, Tagging, Contests, Promotions and things of that nature, but does it really stop there? Surely with 5M+ users, there are more ways to market your company and increase your traffic and user-base using Faceobook. Well, […] 16 Points To Consider When Hiring A Graphic Designer1. Got Ego? Not yours… the designer’s. Most doctors have lousy handwriting. All politicians promise you the world. Many designers are divas. Great designers check their ego at the door. It’s not about them, it’s about you and making you look good. If a designer insists on telling you what they have accomplished instead of […] Is Cold Calling Dead?The other day I was speaking at a conference and was inviting delegates to ask me anything they wanted to know about marketing. One of the audience asked an interesting question – “Is Cold Calling dead?” They’d been along to a social networking seminar on the same day and the presenter had made this bold […] Why Your Brand Is Your FortuneYou may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the […] 14 Signs You Are A Sales ZombieA recent editor’s note in a sleep products magazine discussed how many people suffer from poor sleep and the editor referred to these individuals as zombies. Instantly, I thought of dozens of sales people I have encountered over the years who could be classified as zombies, too. Here are 14 signs that you might be […] What Targets Should I Be Setting For My Marketing?I know in my own business that I ALWAYS do better each month if I set some targets for my marketing. If I’ve got goals to aim for, I know where I am and I can try to achieve them. So my targets for this month for instance are: 1 x meeting in the diary […] Writing Effective Customer SurveysThere is usually a time in any business where you think it might be useful to ask your customers what they think and get their opinions. This is particularly useful if you’re considering launching a new product or service and want to know whether people are likely to buy it. So if you do want to […] Improve Your Search Engine Marketing By Researching The CompetitionI wasn’t a search engine marketer 10 years ago, but from veterans in the industry, I learned that it was much easier to rank back then. There was less competition and the search engines were fairly simple. All you had to do was insert keywords in the meta tags and the content to do well […] Have You Got The Courage To Ask?During the last 16 years I have worked with many great salespeople and they all do one thing more consistently than their colleagues … they ask. If you want to increase your sales and grow your business you need to develop the ability and skill to ask for a variety of things. Ask more qualifying […] Is Marketing About Being Organised?Whenever I recruit for a new member of the team, I usually don’t ask for someone with marketing experience, but more for someone who is organised and has good admin skills. Why? Because the vast majority of marketing I personally think is admin based and about being organised. Think about it: Making calls to potential clients […] Are Minorities Ruling Your Sales Decisions?The Canadian Broadcast Standards Council (CBSC) recently banned radio stations from playing “Money for Nothing” by Dire Straits after it received a SINGLE complaint from a ‘minority group about the use of the word ‘faggot’ in the song. People who are familiar with the song know that it was inspired when Mark Knopfler overheard a […] Good Conversations Build Relationships“It is a choice, Wesley, that each of us must face: to remain ordinary, pathetic, beat-down, coasting through a miserable existence, like sheep herded by fate – or you can take control of your own destiny and join us, releasing the caged wolf you have inside.”. – Sloan, Wanted, Universal Studios (2008) Soon we will […] Preparing For A Media InterviewDon’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, […] Nailing A TV InterviewWhen launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are generally done […] Sales Prospecting Best PracticesProspecting is a key selling skill and a critical skill to develop if you want to increase your sales and achieve long-term success in sales. Yet, most sales people don’t invest enough time to this integral sales strategy. Part of the problem is that very few companies teach sales reps how to prospect. Here are […] |
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