Sales & Marketing Articles For Entrepreneurs & Small Business OwnersDon’t Suggest Another Web Service … Give us a Reason to Change!“Destiny is something we’ve invented because we can’t stand the fact that everything that happens is accidental.” – Annie Reed – Sleepless in Seattle (Tristar Pictures, 1993) Recently, we emailed Dr. Jon asking if a rumor we’d heard was true. His response … “IF you would have read my blog and my Tweet, you would […] 8 Things To Do With Your ArticleIf you’re going to take the time and trouble to write an article, I’m a big believer that you should try to re-use it as many times as you possibly can. Apart from the reason you’ve written it in the first place, which presumably one of the reasons is to help your build your credibility […] If You Could Name Just One Marketing Method, What Would It Be?Small business owners often ask me if I could pick just one marketing method what would it be. Well, don’t worry I’m not going to say to you that it depends on your target market or on what you do. I really do have just one marketing method that I would pick above all others. […] Simple And Quick Ways To Get Clients FastAugust is traditionally a time when things go quiet for a lot of businesses as potential customers get back into the swing of things. When you need customers fast though, knowing that is no help at all. So, here’s my top simple and quick ways to get customers fast. 1. Talk to your past clients […] Do You Enter Business Awards?It’s business awards season again – the time when just about every company out there launches an award. Do you enter them? If you don’t, here’s why you should. Firstly, if nothing else, business awards are fantastic for teaching you how to write about your business in a positive way. If you’re planning to ever […] Product / Service Recommendations, Support … More Than You Want to Know“ He MySpaced me.” – Mary – He’s Just Not That Into You (2009) Not long ago we read that back in the late 1800s when electricity was first demonstrated people fell to their knees in amazement. The individuals who demonstrated it probably felt omnipotent. No one questioned or challenged them. Today you’ve got […] How to Advertise a Business for Sale While Keeping the Sale ConfidentialSelling Your Business? Once you decide to sell your small business, the next step involves finding someone to buy it. When advertising a business for sale, the first inclination may be to broadcast the opportunity far and wide. Some owners even go so far as to put a sign in their window that reads, “This […] How To Get Business From Social NetworkingSocial networking a.k.a. the likes of Twitter, Facebook, Ecademy, LinkedIn and so on have become the new marketing buzzwords. Everyone is interested in finding out about them and knowing how to use them to get business in through the door. So, if you’re interested and want to use them in your business, where should you […] How Do I Sell My Business?Five Magic Steps At some point in any entrepreneurial career a business owner will be compelled to say, “I want to sell my business.” Whether he or she is a sole proprietor or the head of an ownership group, selling a business does not need to be a complicated affair. There are a few simple […] Free Stuff – Someone Pays Even for the Free Lunch“I’m coming for blood, no code of conduct, no law.” – Logan/Wolverine (Hugh Jackman), X-Men Origins: Wolverine (20th Century Fox – 2009) Hugh Jackman, producer and star of X-Men, was “disappointed” when the rough cut of the movie was stolen and prematurely set free on the Internet. Wolverine on the other hand was totally P***ed! […] The Market Shift – In A Hurricane, Even Turkeys FlyThis year, management has enhanced its vocabulary with words and phrases such as “downsizing,” “career regression,” “fiscal consolidation,” “asset realignment” and “negative career development.” They were developed by some MBA-types to say that a company down like the economy and entire industry, had missed its projections, fired people and made cutbacks. There’s a new business […] Content Contention – Entertainment Flexibility … Big Iron Doesn’t MatterTelevision production used to be pretty straight forward. You had HUGE, HEAVY cameras three people pushed around. In the control room you had sliders and BAM! magically the signal went over the air. At home you turned on the set. Had dinner (families ate together then) and a half-hour later the tube was lit and […] There’s A New Breed Out ThereIs it just me, or does there seem to be a new breed of people out there – I’m noticing them when I’m driving around. Several times over the last few months, I’ve had people crossing the road when my car is coming quickly towards them. Now, I don’t know about you, but I certainly have […] Proper PricingCountless times I’ve heard clients tell me, “I have a better product, I provide better service, and I’m sick of customers telling me my prices are higher than the competition. If only I could convince my customers that my product or service IS worth a slightly higher investment.” In this article, we’ll discuss principles, approaches […] Appeal To VirtuePopularity and Responsibility Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems and, more likely, will only contribute anger and frustration to […] Rotten Apple MarketingEveryone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don’t respond? Spam is not an […] Get It RightSpam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail. Very […] Faulty Sales TechniqueSalespeople are both a blessing and a bane to every industry. You can’t live with them, and you can’t live without them. “How are you tonight, Mr. Smith?” “Fine.” “Glad to hear it! Mr. Smith, my name is Phil, and I’m calling…” Click. Salespeople are always “people” people. People have to love people to do […] Problem Centered MarketingThe Psychology of Word of Mouth Advertising Are you wasting precious marketing dollars talking about your benefits, features and solutions? Are your marketing efforts less effective than they could be? Your Target Market Determining your marketing target is the most difficult and most rewarding thing that a business or organization can do. The million-dollar question […] Emile Zola’s 1883 Guide to Modern Marketing TechniquesLiterary and Human Rights students will remember Zola for his defence of Alfred Dreyfus when the French Army was convicted of treason solely because he was Jewish. But he had a second important contribution to the world which was the documenting of Parisian marketing techniques in his novel “The Ladies’ Paradise”. And America’s early fascination […] |
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