Public Relations Articles For Entrepreneurs & Small Business OwnersWinning Ways To Make Enemies In The PressWhat a world of difference there is in the way “organizations” handle problems when they are caught with their hands in the cookie jar. While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. When a company is just […] When You Should Issue a Press Release…If I had a pound for the number of times I’ve been asked this question; I’d be a very rich man living the lifestyle that I’ve always wanted to have! Like so much of marketing, it’s really down to common sense as to when you should issue a Press Release. So, here is some simple […] Want an Effective PR Campaign? Write the BookTwo of the greatest challenges facing PR pros and clients in communicating their position in this age of two-way conversation are: staying on message over time, and remaining relevant to key audiences, press and publics alike. The news release, the 20th century PR workhorse, issued when something of “critical mass” occurs, is no longer an […] |
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