Public Relations Articles For Entrepreneurs & Small Business OwnersAvoiding The #1 PR PitfallParticularly when economic times are tough, companies look to grow their businesses as quickly as possible. It’s during those times, that most have a tendency to forget that marketing is a subtle art and revert to the hard sell. Particularly in the PR and media world, the hard sell is generally the least effective approach. […] What’s Your PR IQ? – Part 1People often view public relations as they do acting and writing, everyone secretly thinks they can master those crafts, but few truly have the talent and drive to succeed. With that in mind, the following are some tips that can hopefully increase your P.R. IQ. 1. Define your business. You can’t tell others about what you […] How to Get Media Exposure – Fast!You’re ready to place your story in the media, but what do you do now? Before you move forward, step back and review your objectives and your approach. What is your pitch? What is the story that you’re offering to the media? Are you pitching a story that meets the media’s needs? Have you defined your target market? Does your press release […] Will It Blend – Social And Traditional MediaAs a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that “social media” poses to “traditional media” for marketplace dominance. When working to develop leadership positions for emerging companies an understanding of which media will most profoundly impact one’s reputation and […] Straight Talk About Public Relations Fees & ServicesWhat level of support should I expect from my Public Relations Agency? The simple answer is as much support as you’ll allow them to give. They can be a powerful and economic extension of your management team or you can treat them simply as vendors … the choice is yours. There are some basic levels […] See Me, Feel MeSee me, feel me, touch me, heal me. … His eyes can hear …His ears can see. Tommy, The Who Roger and the boys had it right. Now major news sites offer proof that it’s high time public relations pros counsel clients to dive into the online video age. “Web sites such as CNN.com and […] Marketers Must Recognize “Every Company is a Media Company”As early as 2006 the phrase “Every Company is a Media Company” began to appear in speeches, news stories and blog columns, presaging a paradigm shift in the way business of every stripe must communicate with their audiences in the Internet / social media age. But for years innovative companies like apparel giant Benetton Group […] How To Pick The Right PR Firm For Your CompanyYou’ve decided it’s time to launch your PR campaign. You’re ready to move forward. Now you need to figure out who your public relations partner in this journey is going to be. Believe me, it is a journey (and can be a great one) and in the best of cases the PR company that you […] Back To Basics – Your Press ListYou are only as good as your press list. You can put together the most fantastic press release, but if the wrong people see it, it’s worthless. Putting together a press list is something my clients struggle with because..well..it’s boring. But it has to be done, so my suggestion is to get on with it, […] Meet The PressIf there’s one way to make sure that you get your PR moving, that’s to give yourself a deadline. And what bigger deadline could you get that a specific date where you meet the press. Here’s our 7-point guide on inviting press to an event… 1. Decide what it is you will do and put […] What If I Don’t Launch A PR Campaign?Think of Steve Jobs, Richard Branson, Dr. Andrew Weil, and Oprah Winfrey. Now think of where they’d be if they’d never been featured in the media; not one magazine article, not a mention in the newspaper, not one TV appearance – no media coverage whatsoever. Granted it could turn out that they’d still be quite […] The Market Shift – In A Hurricane, Even Turkeys FlyThis year, management has enhanced its vocabulary with words and phrases such as “downsizing,” “career regression,” “fiscal consolidation,” “asset realignment” and “negative career development.” They were developed by some MBA-types to say that a company down like the economy and entire industry, had missed its projections, fired people and made cutbacks. There’s a new business […] Move Into The SpotlightThe most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage. The reason that PR works is that it provides third-person credibility not obtainable through paid advertising. In fact, it is said to have 10 times the impact of traditional, paid advertising, placing […] Appeal To VirtuePopularity and Responsibility Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems and, more likely, will only contribute anger and frustration to […] Get It RightSpam was not invented on the Internet The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail. Very […] Social Media…The Hunted Can Become the HunterToday’s Web 2.0 social media environment offers a tremendous opportunities for companies to closely engage with customers, prospects and market segments in a positive, mutually beneficial manner. The problem arises when marketing and communications people view these new 1:1 outlets as a great marketing/sales and PR pitching opportunities. They forget that the individuals if not […] Company, Product Communications…Open Up, Loosen Up“Lead, follow, or get out of the way.” — Thomas Paine In theory corporate policy is to encourage creative thinking, initiative and growth. Their communications policy is to quickly and accurately support all of the audiences. Firms constantly seek new ways to efficiently and effectively accomplish that goal…as long as it follows corporate policy and […] Will Public Relations Be a Profession by 2010?Recently we were told in no uncertain terms by a client’s prospective customer that she had seriously considered our product but after reading customer reviews on one of the many public consumer review sites. She addressed her issues to us directly because ours was the only personal contact on the web site. The others were […] Corporate Communications It’s All About Delivering ValueOver the years hundreds of highly respected professionals, analysts and educators have developed comprehensive and sometimes complicated descriptions of public relations and corporate communications. There have been heated discussions regarding the separation of public relations from advertising, public relations from marketing and the role public relations should play of the organization. What is most counter-productive […] Three Techniques for Generating Publicity for Your BusinessWhen your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media […] |
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