Public Relations Articles For Entrepreneurs & Small Business OwnersThe Importance Of Case Studies For Your PR ProgramIf you search for information on Case Studies on the Internet you will find quite an array of different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations we will define it this way: “A short (500 word) description of the application of your product or service with […] Using Trade Shows as a PR OpportunityTrade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. Trade shows help level the playing field for smaller firms – even small companies can usually afford attractive displays. With creative marketing and booth design, small […] The Benefits Of Public RelationsIf you have not considered a PR plan as part of your business strategy we have included a few key benefits for your consideration. Make a commitment that this year will be a growth year. Pick one or two important goals and execute. Spend at least one hour per week working ON your business not […] Television Coverage – It’s Not as Hard as You Think!Do you often watch your favorite news program and think, “I have a great idea for a news story – but I have no idea how to reach the media or get it covered in the news?” Have you tried to send email or telephone pitches and media releases, but think they might be ignoring […] Story Ideas That Will Interest The MediaAh. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy. What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that […] So You Want To Talk About Branding?Does every company have a brand? Does every company need a brand? What do you think of when you hear the name of a company? Does it conjure up positive feelings or negative ones? What is a brand? What makes a good brand? How do I get a good brand name when I don’t have […] Starting Your Public Relations PlanStarting your PR Plan When is the right time to start a PR Plan? The answer is NOW. It doesn’t matter if you are “Joe’s Bike Shop” or a multi-national conglomerate – almost every business has a story to tell. It is never too early to start a PR Plan. If you realize that there […] Social Media #6 – Friends Help Friends, Keep FriendsShorten the Journey – Increasingly, online experiences with companies and products have reinforced the loyalty loop in the consumer decision cycle. In addition, with today’s online existence, these customers can be a strong extension of your marketing/sales efforts by recommending your products/services to others and defending you when issues/problems arise. Illustration – McKinsey Research Social […] Social Media #5 – Show Me Your StoryLights, Camera, Action – Grab the consumer’s attention and hold it with video. Educational, informational, how-to videos can be quickly, economically produced and posted on the Web to not only get your product message across but to use in your customer support area to help consumers resolve their own problems, answer their questions. Until recently, […] Social Media #4 – Consumers Get Their VoicesHow May We Help – Every company, every manager will encounter his/her worst nightmare on the Web. If they have a real problem/issue, recognize it, resolve it, thank them for their assistance. If the consumer is unreasonable, take the discussion offline and try to turn them around or simply say thank you and let them […] Social Media #3 – Marketing Changes In Attitude, Changes In LatitudeCustomer Relationships – The social media arena enables companies to direct very customized messages to specific segments more efficiently and more effectively than broad-spectrum messages. One of the key benefits of this 1:1 approach is the opportunity to win customers and retain them for long periods – hopefully a lifetime. Illustration — IDC Social media […] Social Media #2 – Knowing What They’re SayingPeople Are Talking – Customers have gained a new sense of enablement with today’s 1:1 social media by being able to express themselves globally with effortless Web outlets. They can voice their opinions, their issues, their concerns, their recommendations to anyone who does a little surfing to find their information postings. In this industry, you […] Social Media – A Company’s Friend / FoeMillions Waiting The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything – and anyone – who exists on the planet. The […] Social Media Is Only Customer RelationsJack Nicholson said it best in A Few Good Men…”You can’t handle the truth!” We can agree because we’re not one of the thousands of newly anointed social media PR experts! But of course you are. After all you’ve got your company/personal Facebook pages. You’ve got your company/personal Twitter accounts. You update your Facebook pages and Tweet constantly. Boss […] Publicity … Everything Changes But The ToolThere are people out there – lots of people – who want to do the lowly news release in once and for all. A good acquaintance of ours, Tom Foremski, gave sound reasons for feeding them to the lions several years ago. Tom wanted the old, shameless boss sucking up, acronym bit bucket release to […] Pitching The MediaWhen pitching a story idea to a reporter, remember that they don’t really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don’t strike out. Give them a great story that is unique, timely and will help make their job easier! Understand that reporters are contacted by PR […] Landing Pages – How They Can Help Your CompanyWhat is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. […] How To Get Personality Into Your Growing BusinessMost people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers. Think of all the different types of stores. Their personalities are defined by their unique style or atmosphere, as well as by selection of products […] Creating Key Messages To Get Free PublicityCreating your Key Messages – Part One WHAT are Key Messages? Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms. These messages take several forms and can be used in multiple ways. One of the forms is called an Elevator Pitch, which is essentially a […] Thought Leadership, Public Relation’s Next FrontierConverging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, […] |
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