Public Relations Articles For Entrepreneurs & Small Business OwnersThe YouTube Star Making MachineAccording to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks in 2010. Less than a […] WOM … It’s An Art, It’s Science, It’s TheirsEveryone wants to jump into the word-of-mouth (WOM) marketing, communications den. The rewards seem huge. The problem is when the audience starts scratching, chewing divine intervention doesn’t answer the call. Source – Artist Peter Paul Rubens In traditional terms, marketing meant advertising – radio/TV, print, direct mail, shows, etc.—and publicity. But in 2009, Gallup reported […] How To Use The (New & Old) Media To Build Your Business And Land More ClientsIn the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now […] The PR Success ConnectionLaunching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. […] Success Secret: Sell Your Value, Not Your Service or ProductThe clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, […] Broadening Your PR And Media Bull’s-EyeThe best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But […] Controlling Your Media Image: Why Many Celebrities FailGenerally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the press. Appearing in […] PR Brainstorming TipsTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story […] The Charlie Sheen Media Saga: Is Violence Against Women Really Okay?Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher […] Using PR to Build a Beauty BusinessEven in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical […] Why Physicians Need PRPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t […] 4 Secrets to Developing the Perfect PR PitchYou might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought […] Long Term PR Strategies To Make More MoneyAn effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, begin with some clear, […] Surviving Your First, Your Worst Media InterviewReporters Aren’t Your Friend, They Aren’t Your Enemy…They’re Reporters Most journalists – online, on air, print — don’t ask tricky, tough questions. They simply ask a question and let the interviewee fill in the awkward silence. Or as Bob Woodward (Robert Redford) said in All the President’s Men, “I never asked about Watergate. I simply […] Reputation Management … One Day at a Time“It is not necessary to change. Survival is not mandatory!” “There is a penalty for ignorance. We are paying through the nose.” – W. Edwards Deming Extensive research/statistics doesn’t hold much excitement for us. However, we’re a long-time admirer of Dr. Deming and his writings. While Out of Crisis was written in 1986, his 14 […] 30 Tips For Successful Trade Show ParticipationPre-show Marketing Allocate a percentage of your trade show budget for pre-show marketing to attendees. via @VectorDisplays Send a pre-show postal mailing and/or e-mail promising something exclusive to show attendees who visit your booth. via @VectorDisplays Include the show name and booth number as part of your phone voice mail message 60-90 days before a […] R Is For ReferralsAh referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines: “Two business owners meet at a networking event. Their businesses compliment each other so […] Keep It RealWhen you are trying to build your company brand online authenticity is important. We have seen many poor practices promoting businesses in the social sphere which actually have a negative effect on the brand. Social media is not social advertising. Yes, of course you can advertise on sites like Facebook and Linkedin, but as a web user […] Get Tweeted, Not Chirped – The UnCool FactorTwitter trends are changing all the time… some we love and some we hate. I asked my tweeps (twitter followers) for ‘uncool’ twitter actions. List below of mine + suggestions. Uncool: 1. Auto-following. Grow your tweeps organically! Just so much cooler. Follow people through friends, by keywords & content. Go for quality, not quantity. Quantity […] Using Social Media To Build Your BrandSocial media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients. Marketing is changing and it’s not always about selling something, at the end of the day […] |
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