PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

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Why do business owners work so hard for so little reward? Why aren’t more business owners having a great entrepreneurial lifestyle instead of working virtually every hour of business operation? These are the important questions few self employed business owners are asking themselves. So just what is the point of owning a business if you […]

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The rules that a successful business operate by today are very different from the rules of 20 to 30 years ago. The widespread use of technology has dramatically cut response times and elevated customer expectations of service. Competitive advantage is the catch cry, but most business owners struggle to articulate what their point of difference […]

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How can you get more and better business by turning from the idea of selling to not selling? When ethics are a major consideration in marketing, there will be times when you have to turn down work. One of the challenges, at least at first, is getting comfortable with the idea- especially challenging if you’re […]

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All sales people need to have a monthly sales goal for themselves. They also need to know how they arrived at that specific goal. Many times, these goals are based upon their past sales performance, but past results may not be indicative of performance. You can increase your sales by 25 percent or more. Identify […]

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You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system […]

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