Growing Your Business Articles For Entrepreneurs & Small Business OwnersCompany, Product Communications…Open Up, Loosen Up“Lead, follow, or get out of the way.” — Thomas Paine In theory corporate policy is to encourage creative thinking, initiative and growth. Their communications policy is to quickly and accurately support all of the audiences. Firms constantly seek new ways to efficiently and effectively accomplish that goal…as long as it follows corporate policy and […] How to Create a Clutter Free Trade Show DisplayWhen you’re getting ready to attend a trade show, it’s a good idea to spend some time thinking about how you are going to set up your booth. When preparing for a trade show, you have to find the fine line between an adequate display and one that is too cluttered. Many trade show participants […] Not Everyone is the Same in MarketingHave you ever heard a business owner talk about a marketing activity they’ve been doing and thought ‘if I try that it will work for me too’? Perhaps someone has tried cold calling or sending out sales letters and has found it has worked particularly well for their business – maybe you’re thinking about doing […] Marketing With NewslettersIf you aren’t creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn’t always offer […] Social Media MistakesWith so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don’t get me wrong, there will be a learning curve – we […] Enhance Online Marketing With BacklinksLooking for a way to drive more traffic to your website? One of the most powerful techniques for increasing visitors to your site is by getting other webmasters to place links to your website on their sites. When other websites include links to yours, this can increase traffic in two ways. First, there is always […] Should I Start a Blog for My Small Business?If your company has an online presence, starting and maintaining a blog is a great way to grow your business by driving traffic to your website. Assuming that you have a good marketing-oriented website, increased traffic should result in new customers, increased sales, and a better bottom line. When you want to grow your business, […] Why Everyone Needs a Professional NetworkMany people make the mistake of thinking that networking is something that only people who work in sales need to worry about. Even though this is a common misconception, the fact is that it just is not true. No matter what line of work you are in, it’s important to cultivate relationships with likeminded professionals […] Use This One Tactic and You Will Rise to The Top of Your ProfessionAre you looking for a change in your life? Do you feel that you’ve stopped growing as a person? Do you feel that your life and career have stagnated and you’re ready to take them to the next level? Are you dissatisfied with your current position and eager to advance to a happier and more […] Brand Yourself in 2009We all know that a brand is a customer experience represented by a collection of images and ideas; what might be less obvious is that each time somebody meets you they unconsciously create images and ideas about you which operates as a ‘your unique brand’. Companies spend large amounts of money to develop a brand […] Business and Sales Growth Secrets for 2009The jury is still out about our current economy. Some say we will be experiencing a mild recession and others say we are on the brink of a depression. It doesn’t matter where you fall in the debate, one thing is certain, business growth is not as easy as it once was. If you have […] How to Find the Time to Get the Skills You Need“I know I need to know how to create spreadsheets and update my database, but I just can’t find the time!” Does this sound like you? So many professionals and small business owners need to learn more about computer applications in order to function more effectively in their jobs. Finding a good time to get […] Three Techniques for Generating Publicity for Your BusinessWhen your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media […] Start Planning NowJanuary 1st is always fun since it is somehow the beginning of a whole new set of opportunities. We seem to divide our business year by holidays. Memorial Day is the beginning of summer so vacations slow down sales. Labor Day is the beginning of the last quarter so we must push to achieve our […] How Much Information Should You Give Away For Free?I’ve always been one for giving information away for free. Some people tell me I shouldn’t do it and other people say that it’s a great thing to do. I’ve tried both. Generally though, I find that giving something away for free does help my business. Here are the reasons why I think giving away […] Top 5 Technology Apps of 2008As we enter the month of December, I can’t help but look back at the year that was. The thousands of new businesses started, the people we’ve profiled, and the technology applications that have made our lives complete. In no particular order of preference, I give you my top 5 technology applications of 2008. Basecamp […] The Magic of Doing Over PlanningAchieving Extraordinary Results: It’s Just a Skill “Give me someone who does – over someone who plans any day.” That is what a sales manager told me one day. I knew exactly what he meant because some of the most highly educated people I know have had very little success in life. While some of […] Why Don’t We Like Talking About Ourselves When Marketing?Have you ever had the experience of having to promote someone else’s products and services? I don’t know about you, but I always find this much easier than promoting my own business. May be it’s because we’re not as close to someone else’s business as we are to our own and so if people say […] Top 10 Time Management Tips for Busy EntrepreneursI don’t think I’ve ever met a business owner who wasn’t busy. Managing your time is one of the hardest things you’ll need to do as an entrepreneur. There’s always too much to do, so you’ll need to manage your time well in order to get everything done. Here are my top time management tips: […] 10 Tips On Choosing The Right Business PartnerStarting up your own business today is not an easy task. There is so much to think about, including cash flow, start up costs and employment figures, but that is only after you come up with a viable business idea to begin with and get the right structure in place. For example, you may choose […] |
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