Competition Articles For Entrepreneurs & Small Business OwnersAdvice to Small Business Owners: Learn, Improve, PrepareRhonda Abrams in an article on USAToday.com compares Olympic athletes with small business owners – how running a business is like competing in a game. She says that you do not have to be the number one company to run a profitable business, create a product, enjoy your work and provide jobs. She says it […] V is for (Ad) VantagesIn business, one of your key roles is to spot opportunities that can give you the advantage and help you stay ahead of the competition. Sometimes, it can be hard to tell what these opportunities are as they’re not always obvious, but it’s important that you’re aware of them rather than letting them pass you […] U is for UnderstandingI try not to write too much on market research and understanding your customers and your competitors – while it’s important, it’s not what most of you want to hear. Most small business owners simply want to know how to get more customers and don’t necessarily care how this comes about. But what if I […] Collect Your (Good) MarblesLarry Sharpe of Neo-Sage states that when two companies are similar, it’s the little things that differentiate them. If your company is similar to your competitors, things such as smiles, warm greetings, or eye contact might just tip the balance in your favor. If each “little thing” is represented by a marble, and you compare […] Putting the Marketing Basics in Place Part 2This week is part 2 of my guide on getting your marketing basics in place. Last week, we covered why it was important to know who your customers are; decide on what you actually do and know why your customers buy from you. But, there are three other things that you need to get in […] What’s the Half-Life of Sales Training?At one point during one of the workshops I facilitated in Ireland two weeks ago, a CEO said, matter-of-factly, “… and you know what the half-life of sales training is…” He was discussing how his company took a more formal approach to sales effectiveness than just sales training, and the benefits that structure and process […] Selling Your Business To A CompetitorIf you have arrived at the conclusion that selling your business is in your best interests and ultimately what you want to do then you should begin advertising that fact. You should use a non-disclosure agreement and consult an attorney to protect your business interests. You may then receive bids from a number of interested […] |
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