Business Strategies Articles For Entrepreneurs & Small Business OwnersGetting the Marketing GrooveWouldn’t it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals. Let’s really consider some of the reasons […] Delegate or DieThere is not a single management skill more critical to your personal and professional success as an entrepreneur than learning to delegate. But delegating successfully is much more than simply handing out assignments. It is more an exercise in understanding and accepting our own strengths and limitations. In this fast paced world, we must choose […] Creating Content for Articles or Ezines EffortlesslyThe benefits of writing as a marketing strategy have been well documented. Articles build credibility, provide lots of links back to your website, and can generate business for you. All good stuff. This is all well and good as long as you have something to write about – right? Finding content ideas can be one […] Creating a Vision and MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large. […] Coaching the new Word in ManagmentAlthough workplaces and management styles have come a long way in the last decade, the command and control style of management behaviour remains common practice in many companies. This management approach basically means that employees are told exactly what to do, when to do it and even how it should be done. The manager is […] 7 Sanity Saving Business BoundariesThe lack of strong boundaries is one of the chief causes of stress, overwork and overwhelm in the business environment. Clearly set boundaries help other people to understand how you want to be treated. They are the rules, if you like, that apply when others deal with you and your business. Many of us aren’t […] Web Enhances Sharing of Business IntelligenceAs the volume of data generated continues to soar, businesses are finding that accessibility to their information is decreasing. Reorganizing the way information is stored and retrieved is the key to improving communications and increasing productivity … which ultimately, enhances an organization’s bottom line. Because the benefits of handling the exchange of information electronically are […] What Makes Media MagicWhat truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who’s going to see it or what opportunity is going to come your way because of it. A local Los Angeles-based newspaper once ran a story on my company, […] Ten Tips for Running Successful ProjectsAll organizations run projects from time to time. Yet more than half of all projects started fail their objectives. Why is this so? Read this article to discover ten things you can do to improve the chances of success with your project. Six Steps to Growing Your Business in Difficult TimesWith the current economic challenges we’re all facing, too many small business owners are finding their business moving in the wrong direction. In many cases, what were once growing, thriving businesses are now heading into a downward spiral of cutbacks, layoffs, and, in too many cases, bankruptcies. Owners are watching as their customers dwindle and […] Exit StrategiesEvery entrepreneur MUST plan for the end while planning for the beginning. Did you know that only 6 out of 10 successful businesses ever sell? The reason is that without a strategic exit plan the entrepreneur doesn’t have an end game and the patience to see it through. By closing the door on a business […] Get Rid of Half Your Sales Force – Now!Why? Because the average sales professional these days is a high paid customer service person. Yes, I said a high paid customer service person. I know this from experience. I spend a lot of time with sales professionals in the field. Also, last year I was asked to spend half a day talking to sales […] It is Easier to Increase Sales than to Cut CostsWe are constantly hearing about the importance of cutting costs to get a business back on track. I certainly believe that we should spend wisely, but serious cost cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their investors, and their employees a lot […] Prospecting – Your Future is Dependent on Your PresentFor those of us in sales, what we do today – the present – will determine most of our future. One motto seems to be rather appropriate in my business life and it starts with, “if I had only… “ It seems that hind sight is truly 20/20. But when I think of all the […] Why Conformity is Bad for Your BusinessAs a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition? Trying to “fit in” is not a smart business strategy. Conformity is not profitable and frankly it’s no fun either. Think […] 10 Reasons to Sell Your Product in CatalogsFor many small companies the marketing plan to launch a new product is a make-or-break strategy. A big misstep could result in the quick demise of the product and possibly the company. That’s why, for a lot of small businesses, a logical way to introduce a new product is by selling it through other companies’ […] …And The Last Thing You Say In MarketingPeople seldom remember the details of a marketing message the first time they see it. They read your message (see: The First Thing You Say In Marketing…) because something about it appealed to them. How you end the communication determines how they “walk away” from your marketing. On your website, when someone signs up for […] “I’m Sorry, I Just Didn’t Get to it Because I Didn’t Have Enough Time”This phrase is one of the most frequent things I hear from my clients at some point in the coaching process. The clients who utter this phrase are usually apologizing for an incomplete stretch (homework assigned by the coach), an unsent prep form (usually sent each week before every coaching session) or a really important […] How Cheap is Cheap?As a marketer I have found that many businesses operate under the delusion that they can be successful by selling their products or services at the cheapest price. It has become almost universally acceptable that this pricing strategy will only work for large companies who dominate a marketplace. If you think about this, it does […] 10 Tips for Developing a Stellar SEO CampaignGreat SEO is the product of sound research, actionable intelligence and thorough planning. The following tips can help keep you on-course as you navigate the process of developing a high-performance SEO campaign. 1. ROI – All efforts MUST be evaluated based upon their contribution to the bottom line. Rankings reports, bounce rate and traffic statistics […] |
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