Business Strategies Articles For Entrepreneurs & Small Business OwnersBusiness Planning for the EntreprenuerWriting a business should be the first step before you start your business. Reducing your ideas to writing will greatly assist you along the way as you develop and mature your thoughts and decision making. It is often in the process of writing the plan itself that your vision is strengthened and galvanized into you […] Business Plans and FinancingHelping to lift the veil of business is a key concern and goal for all those concerned in pursuing the furtherance of your business venture. Keeping these basic tenants in mind will do much to ensure your business success, and in so doing will enable the spiritual goals of it as well. These considerations will […] Will Public Relations Be a Profession by 2010?Recently we were told in no uncertain terms by a client’s prospective customer that she had seriously considered our product but after reading customer reviews on one of the many public consumer review sites. She addressed her issues to us directly because ours was the only personal contact on the web site. The others were […] Strategic Planning in Troubled TimesStrategic Planning for Owners and Managers All companies are facing challenges as the country faces the most serious economic times in recent history. Take time now to sit down with your team. For large companies, this might mean your department heads and partners; for smaller companies, your bookkeeper, and your salesperson. Don’t forget outside advisers – […] Forum Marketing for Small BusinessesLooking for an inexpensive way to spread the word about your small business online? Forums can be a valuable resource for getting the word out about your company’s products and services, establishing credibility for yourself and your business, and driving traffic to your website. Forum marketing has the perfect price tag for small business owners. […] The Importance of Disaster Recovery Plans for Small BusinessesDisasters can strike any time or anywhere, and they can impact businesses of all sizes. Small business owners who think they don’t need disaster recovery plans are likely to find themselves struggling to recover in the event of a natural, economic, or other type of disaster. Why Disaster Planning is Important Disasters can strike any […] Cultivating Customer LoyaltyWord of mouth advertising is the most effective marketing tool for any business. Positive word of mouth is directly proportional to your customer’s perceptions of the quality of service they receive from you and your organization. Customer service is the key to fostering positive word of mouth advertising and generating repeat and referral business. Customer […] How Much Information Should You Give Away For Free?I’ve always been one for giving information away for free. Some people tell me I shouldn’t do it and other people say that it’s a great thing to do. I’ve tried both. Generally though, I find that giving something away for free does help my business. Here are the reasons why I think giving away […] The Secrets Successful Companies Use To Boost Sales In Tough TimesAre you spending money constantly trying to attract new customers? Realize that you could possibly be sitting on a goldmine, without spending another cent on advertising. How would you feel if you could build a one to one relationship with each and every customer to the point where they then become an advocate for your […] How To Write Copy For Your Website That ConvertsWriting copy for your website is different than traditional copywriting for direct marketing like brochures, sales letters or 4-color postcards. Website copy requires an expertise in direct response marketing because sentences need to be shorter, to the point and demand action quickly and effectively. WRITE COPY FROM THE PROSPECT’S POINT OF VIEW An experienced website […] How to Sell a Business for Maximum ProfitWhen selling anything, it is important to focus more on the motivations of the buyer than those of you the seller. When selling your business you need to imagine what potential buyers might want to gain from an acquisition and make sure you give them what they want. We investigate this further in another article […] Selling Your Business? How To Increase Your Selling PriceAre you thinking about selling your business? Maybe you are ready to retire to Hawaii and play golf. Maybe you want to sell your current business and invest those profits in a new for-profit or non-profit venture. There are many reasons to sell your business, however the primary goal of most sellers is to sell […] Entrepreneurs Should See Opportunity In RecessionAldonna R. Ambler, CMC, CSP, The Growth Strategist™ opened the EverythingJersey Conference with tips from leaders of the fastest growing companies. “Being able to focus despite background noise is your most important skill,” she said. It is easy to be distracted with worries about payroll, access to credit, competition, and the election. So, Ambler encouraged […] Change The Way You Promote Your Business, Or ElseOver the past several decades, the marketing function has undergone evolutionary change. During the 1950’s and 1960’s, marketing was fairly simple. There were fewer product categories and fewer products. There were few media vehicles: television was just coming of age, there were only a few major weekly magazines, and FM radio had yet to be […] Ad Spending In A RecessionIn a soft economy, shortsighted executives will panic and bolster their next quarterly earnings report by cutting the ad budget. It’s a quick fix. But it is a costly one! Here are five good reasons NOT to trim your advertising and promotion budget in an economic downturn. Using Ad Specialties in Your Promotion MixThey’re called gimcracks, gewgaws, doodads, and chotchkies. They’re ad specialties. Those pens, notebooks, key fobs, coffee mugs, and sports accessories brandishing your company’s name and logo. And they’re one of the most cost-effective marketing weapons in your arsenal. Your company logo or imprinted message gets lasting exposure. Statistically, more than a third are still being […] A Real Life View of PRMany mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal. 11 Timeless Tips for Interviewing a Sales CandidateWhen I was a VP of sales, I had no training in hiring. I was lucky enough to hire some winners who contributed to my company’s (and my) success. But I also hired too many of those reps who were good enough to sell me during the interview but couldn’t sell enough of our software […] The Value of TimeWhen most people are asked, “Would you like to be more successful?’ they invariably answer yes. Yet they rarely stop to consider the one thing that separates the highly successful from the rest of the world. Before I share the answer with you, let’s consider what success actually means. Most people equate success with earning […] Social Media Optimization Can Lead to Better Social Bookmarking ResultsSocial bookmarking sites are an extremely valuable tool for those who are looking at all of their small business marketing options. Of course, in order to fully take advantage of the results that social bookmarking sites can yield, it is important to look into social media optimization, and to understand that it is up to […] |
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