Business Strategies Articles For Entrepreneurs & Small Business Owners

7 Reasons Why Ethics Helps Your Business Succeed – And 5 Easy Action Steps

7. You’re much more likely to build a lasting business, and build it more easily 6. When your customers trust you, they come back again and again 5. It’s much easier to build joint-venture relationships that can exponentially grow your business 4. When your customers fall in love with the way you do business, they […]

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Making The Transition To A Social Business

Figure 1 – “Look, I’m all about loyalty. In fact, I feel like part of what I’m being paid for here is my loyalty. But if there were somewhere else that valued loyalty more highly, I’m going wherever they value loyalty the most.” – Dwight Schrute – The Office, ABC-TV Seriously… Tim Berners-Lee had no […]

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How To Pick The Right PR Firm For Your Company

You’ve decided it’s time to launch your PR campaign.  You’re ready to move forward.  Now you need to figure out who your public relations partner in this journey is going to be.  Believe me, it is a journey (and can be a great one) and in the best of cases the PR company that you […]

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Women … More Power, More Influence, More Important

“Those of you lucky enough to have your lives, take them with you. However, leave the limbs you’ve lost. They belong to me now.” – The Bride, Kill Bill: Vol. 1 – Miramax (2003) If computer and consumer electronics technology is so entrenched in a man’s world, why do we have to get clearance before […]

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Buying a Business … 1+1=3

  Buying a business can be a valuable business strategy.  Synergy is an interesting concept but what can it really mean when buying a business.  In my prior business I had made many acquisitions to supplement organic growth.  The analysis of buying these business followed the below simplified numbers.  A brief explanations of the below […]

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Achieving Goals: A Process Approach

We all want that sense of achievement that comes with reaching our goals. Whether we are working for ourselves or working within a larger organization, we get a deep sense of satisfaction when we accomplish what we set out to do. Some people seem to achieve their objectives without much effort. Others never quite seem […]

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Innovative Business Ideas – How To Turn Your New Business Idea Into Gold

Creating Your Dream Business Behind every successful company is a founder who had a dream that eventually became a reality.  Examine any of today’s prominent entrepreneurs and you will discover a shared thread of traits.  These are talent, vision, and perseverance in the face of all obstacles.  If you possess an idea that you believe […]

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Business Planning – What Works and What Doesn’t?

Creating a Viable Business Planning Strategy New owners of businesses should feel compelled to engage in the business planning process, whether they are starting a brand new venture or taking over one that is already up and running.  Anyone who fails to take this all important step – akin to jumping out of an airplane […]

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Changing The Face Of Personal Communications

“I’ve been there myself. The fear, the adrenaline, you find yourself imagining things, impossible things, crazy things, insane things … takes years to get over it.” – Dr. Peter Silberman – Terminator 3:  Rise of the Machines (2003) Maybe because our kids attended the same high school as Jobs and Woz they can’t imagine things […]

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Simple And Quick Ways To Get Clients Fast

August is traditionally a time when things go quiet for a lot of businesses as potential customers get back into the swing of things. When you need customers fast though, knowing that is no help at all. So, here’s my top simple and quick ways to get customers fast.  1.    Talk to your past clients […]

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How to Write a Business Plan

What is a Business Plan? Business plans are essentially resumes for companies.  They provide a description of what your business involves, how it hopes to operate, what level its earnings are expected to reach, and how soon those milestones will be met.  Anyone who wants to start a business must write a business plan, primarily […]

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Should I Use Seller Financing To Sell My Business?

Know The Buyer One of the top commandments for anyone looking to sell a small business is to recognize where your prospective buyers will come from, and what will motivate them to acquire your company.  Among all the things you can do to sweeten the deal and attract a wider selection of prospects, one of […]

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Free Stuff – Someone Pays Even for the Free Lunch

“I’m coming for blood, no code of conduct, no law.” – Logan/Wolverine (Hugh Jackman), X-Men Origins: Wolverine (20th Century Fox – 2009) Hugh Jackman, producer and star of X-Men, was “disappointed” when the rough cut of the movie was stolen and prematurely set free on the Internet. Wolverine on the other hand was totally P***ed! […]

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Move Into The Spotlight

The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage. The reason that PR works is that it provides third-person credibility not obtainable through paid advertising. In fact, it is said to have 10 times the impact of traditional, paid advertising, placing […]

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Proper Pricing

Countless times I’ve heard clients tell me, “I have a better product, I provide better service, and I’m sick of customers telling me my prices are higher than the competition. If only I could convince my customers that my product or service IS worth a slightly higher investment.” In this article, we’ll discuss principles, approaches […]

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Standard of Care

For several years many small business owners have asked me the same questions: “How can I grow my business without significant capital investment?” “What can I do to stabilize the trends in my business?”  “How can I out-market my competition in the midst of price erosion?” “How can I maintain a consistent level of revenue […]

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No Time To Plan

It is not often that I find myself without words. I usually have plenty to say about any topic imaginable. But recently when speaking with a CEO who had asked my advice about how to deal with a particular challenge in his business, I was rendered speechless. This CEO had recently lost a key supplier […]

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In Sourcing

Business Knowledge Test What does UPS do? Delivers Packages Provides Logistics Services Drives fashionistas crazy with the never-trendy brown Repairs laptops for Toshiba All of the Above In order to reduce costs and speed up repairs, Toshiba handed over its laptop repairs in North America to UPS.  Now when a Toshiba laptop malfunctions, a UPS […]

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Tough Times Never Last, Tough People Do

Rising food and fuel prices, unprecedented home foreclosures and a decline in the value of the U.S. dollar are current causes of consternation for economists and consumers alike. Business owners, too, are concerned about what declines in profitability may be in store. While some of the greatest minds continue to debate the length and depth […]

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Discover the Secrets of SEO

There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings.  So much of it is contradictory and confusing.   I wanted to spend a little bit of time talking about the secrets of top rankings.  So, let’s jump right in with the secrets to SEO success… […]

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