Business Strategies Articles For Entrepreneurs & Small Business OwnersLanding Pages – How They Can Help Your CompanyWhat is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. […] Distinguishing The Carrot From The StickEvery boss, every manager and every company pays lip service to leading their people by empowerment and positive reinforcement. It’s much like the weather. Everyone talks about it but few really do anything about it. “They swear they believe in the carrot not the stick,” one ex-manager told me of his former employer. “But a […] Find Your Playing FieldDo or do not, there is no try. – Yoda Energy is the essence of life. Everyday you choose how you are going to use it by knowing what you want and what it takes to reach that goal, and by maintaining focus. Ever find yourself wasting a lot of time and money without achieving great […] Align Your Dreams: From Ordinary To Ultra-Ordinary“Cherish your visions and your dreams as they are the children of your soul; the blue prints of your ultimate achievements.” Napoleon Hill What is your dream? You may want an entirely new job or a significant career change. Maybe you are seeking a promotion, or believe you deserve a raise! Perhaps you desire to […] Five Ways To Increase Profitability By Doing The Right Thing1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase. 2. Stop worrying about market share. The world has more than enough […] Seven Reasons Why Ethics Helps Your Business Succeed – And Five Easy Action Steps7. You’re much more likely to build a lasting business, and build it more easily 6. When your customers trust you, they come back again and again 5. It’s much easier to build joint-venture relationships that can exponentially grow your business 4. When your customers fall in love with the way you do business, they […] Three Pathways To Publishing Your BookDo you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your leverage. Let’s look at three options: 1. Publish With a Traditional Publisher You’ll gain prestige, credibility, and a nice advance-and they pick up all the […] How to Recover in 2010 from a Steep Drop in Revenues / Sales in 2009A lot of businesses have seen a steep drop in their 2009 sales. 2009 was one of the worst recessions in the last 50 years. It has become evident that the economy is on the verge of coming back, now businesses are asking what their next move should be? The reality is that businesses need […] The Internet’s Marketing Silver BulletSocial media and blogging can immediately establish a company’s presence and deliver its message online. Business owners and entrepreneurs can now find specific communities that they can target and deliver their message addressing specific interests and concerns. But for most companies, the Internet’s capabilities and outreach are limited. There are countless businesses with websites, blogs […] The New Rules For Successfully Landing Media CoverageThis truly is a new age in the public relations and media world. The Internet has turned the communication world on its head. Many say it heralds the end of traditional media, but I believe what is actually happening is not the death throws of one form of media, but a morphing of different forms […] The Art Of NetworkingNetworking is an art, and like any artist, you need to constantly practice, refine and critique your work. Networking makes a huge contribution to your life and career, and it’s a skill that anyone can acquire. These tips can help you get started. Be open. Be open to new ideas, opportunities and people. Be prepared. […] What’s Your PR IQ? – Part 1People often view public relations as they do acting and writing, everyone secretly thinks they can master those crafts, but few truly have the talent and drive to succeed. With that in mind, the following are some tips that can hopefully increase your P.R. IQ. 1. Define your business. You can’t tell others about what you […] How to Get Media Exposure – Fast!You’re ready to place your story in the media, but what do you do now? Before you move forward, step back and review your objectives and your approach. What is your pitch? What is the story that you’re offering to the media? Are you pitching a story that meets the media’s needs? Have you defined your target market? Does your press release […] Top 10 Marketing Success Secrets for BusinessesIf you want to market successfully, you need to communicate successfully. The biggest communication mistake businesspeople make is telling their prospects any and everything about their business or company. The same holds true when communicating with the media. When you’re being interviewed, producers and writers don’t have time for your life history, they want a […] Does Your Pricing Strategy Prevent Customers From Committing?Just between you and me, how do you feel about pricing your work? If you’re like many accidental entrepreneurs, pricing is not your favorite topic. Charge too much, and you lose clients. Charge too little, and you can’t earn a living. It doesn’t have to be this way. Charging enough to make a good living […] It’s Time for Content, Communication Course CorrectionIt’s Time for Content, Communication Course Correction. The financial industry got caught with its pants down. The automotive industry got caught with its arrogance up. The PC, CE, communications industry simply got caught between the two. We feel the angst but the business is still fundamentally sound. With the right course adjustments the industry will […] Why Your March Sales SuckJournal entry: December 10, 2009 “My calendar is full and my sales are on track. Looks like I’ll end the year ahead of target. This means my boss will finally stop bugging me to get my sales on track. After several years of developing my client base, I’m making headway. That means I can finally […] If At First You Don’t SucceedI suspect that you have heard the expression “If at first you don’t succeed try, try again.” This adage was created many decades ago and it remains true to this day. And even though many sales people understand it, they make a fatal mistake—they use the same approach although their original approach was not effective. […] Why Sales People Hate Cold CallingCold calling is a fact of life for most people in sales. Sure, the vast majority would prefer to rely on referrals, word-of-mouth, or some other lead source that reduces or eliminates their need to make cold calls. However, unless you deal with an established set of accounts, you will, at some time, be required […] 3 Sales Lessons I Learned from a RaccoonFrom the outside, selling seems like a fantastic career. Many sales people get to travel, attend trade shows, go to conferences, socialize, and earn a ton of money. However, those of us in the profession know that selling can be intimidating. Cold calls. Objections. Frustration. Rejection. There are many occasions when we encounter resistance from […] |
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