Business Management Articles For Entrepreneurs & Small Business OwnersOrganically Growing Champions, Sales, Market ShareWe (PR pros and practitioners) have done an outstanding job of convincing senior management: – we know the right people – we need to launch a product with a big bang – we need to do a 1:1 meeting with just the right editors/writers/reviewers – we need an editorial tour – we need four-five star […] Social Media…The Hunted Can Become the HunterThe world of new media – widgets and social applications – looks like a beautiful marketing communications hunting ground. It’s like shooting fish in a barrel. Imagine people flock to Web 2.0 locations where they blog. They upload/download audios/videos of specific interest to them. They congregate at business/special interest web sites to gain information and be entertained. […] Blogs…Can the Social Community Be Commercialized?The blogosphere is a relatively new phenomenon that has arrived on the scene and a growing number of people are advancing the idea that it is a great opportunity for companies to sell ideas, products and services cheaply. The problem is that people forget that the blog also allows people to “push back” in a […] Is Your Communications Policy Mired In The Past?“Lead, follow, or get out of the way.” – Thomas Paine First of all, if you’re reading this article you don’t have these problems. But…you do know of companies and PR people who suffer from this malady. We know that in theory corporate policy is to encourage creative thinking and growth. The communications policy is […] Blogosphere or Blog with FearThink of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating…informing…persuading. That’s what management sees when you mention one of the “hottest” communications tools available…blogging. The Web 2.0 blogosphere is one of the fastest growing communities today. New blogs are launched every second…120,000 every day. Technorati, […] Ignoring Sexual Harassment Just Got More Expensive: 5 Tips To Prevent LawsuitsMy first job after graduate school was working for the federal government in the Office of Personnel Management (OPM). A few months into the job, a woman air traffic controller sued her boss and co-workers in the Federal Aviation Administration (FAA) for creating an offensive, intimidating and hostile work environment at the tune of $1 […] Make The Most Of Your MeetingsTypical managers spend nearly 40% of their work hours in meetings, not to mention the time spent preparing (and recuperating). A survey of business leaders showed: • 33% of time spent in meetings is unproductive • 75% of the respondents said it is “almost essential” to have an agenda, yet they use them only 50% […] What Corporate America Can Learn From Physicians: It’s All In How You Treat PeopleRecently, the literature in medical economics has caught up with conventional wisdom in terms of medical malpractice lawsuits. What has become apparent is that people are less likely to sue doctors whom they believe have acted in their best interest and who communicate with them clearly and kindly. In plain English, doctors have discovered that […] Due Diligence 101 – What You Don’t Know Can Kill You!Introduction: This article is written as a general discussion on the subject of “Due Diligence”. It is for informational purposes and not intended to be a definitive guideline for your exact situation. You should consult the appropriate professionals with regard to your specific transaction or situation. Further, this article is in no way advocating, suggesting […] |
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