Business Coaching Articles For Entrepreneurs & Small Business OwnersThe Mid Manager SalvationI think I was born a mid level manager. With the exception of my cemetery property telemarketing gigs as a student, from my first job in a developing country all the way to my current job as a Brand Manager at BIC, I’ve always been a mid-level manager. Being a mid-level manager is akin to […] Three Techniques for Generating Publicity for Your BusinessWhen your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media […] Cultivating Customer LoyaltyWord of mouth advertising is the most effective marketing tool for any business. Positive word of mouth is directly proportional to your customer’s perceptions of the quality of service they receive from you and your organization. Customer service is the key to fostering positive word of mouth advertising and generating repeat and referral business. Customer […] You Can Do It – Period!Achieving Extraordinary Results: it’s just a Skill Some tweaks for getting your GPS (Goals, Plans & Steps) System running like a finely tuned sports car. Remember that a Goal is “a written detailed objective to be achieved by a specific point in time. And, it is something that you want, believe in, can commit to […] The Magic of Doing Over PlanningAchieving Extraordinary Results: It’s Just a Skill “Give me someone who does – over someone who plans any day.” That is what a sales manager told me one day. I knew exactly what he meant because some of the most highly educated people I know have had very little success in life. While some of […] Career Change Lessons Learned from LaryngitisI love my children and I know they love me. In fact they love me so much they’ve been sharing all their germs with me. This time I’ve lost my voice and have an ear infection. This all came about during a recent trip out to LA to attend Ali Brown’s last ever Online Business […] How To Use Awards To Get PublicityBusiness awards, as entering and winning (or even reaching finalist position) one of these is a great method of ensuring PR and many awarding bodies, such as the big banks out there, also do a great job of publicising their winners. The big thing that puts people off entering these awards is the work that […] How To Protect Your Great Business IdeaOne of the things that new business owners tend to be very scared of is someone else stealing their business idea. After all, they’ve spent a lot of time, effort, energy and money developing the idea and the last thing they want is someone stealing the business idea and developing it instead. I’ve even known […] 7 PowerPoint Presentation BloopersMicrosoft PowerPoint is the software of choice for many when it comes to making a presentation before students, employees, project team members and the like. As with other similar presentation packages, it offers many useful features and functions. The downside is that in all too many presentations, the technology takes center stage, shunting the presenter […] Entrepreneurs Should See Opportunity In RecessionAldonna R. Ambler, CMC, CSP, The Growth Strategist™ opened the EverythingJersey Conference with tips from leaders of the fastest growing companies. “Being able to focus despite background noise is your most important skill,” she said. It is easy to be distracted with worries about payroll, access to credit, competition, and the election. So, Ambler encouraged […] A Real Life View of PRMany mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal. The Best Advice I Ever GotThis little incident happened about 30 years ago at an industry conference I was attending. I was in the real estate business and the industry was going through some difficult times. I was young and thought I knew a lot more than I did. I thought I was fairly smart. But I learned a valuable […] The Value of TimeWhen most people are asked, “Would you like to be more successful?’ they invariably answer yes. Yet they rarely stop to consider the one thing that separates the highly successful from the rest of the world. Before I share the answer with you, let’s consider what success actually means. Most people equate success with earning […] Repeat Business – Use This Overlooked Concept and See Dramatic Increases in Happy Loyal CustomersYou may not be familiar with the term “consumption” when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made… Like many women, I consider Sephora to be “the place” for beauty products. On one of my […] Everyone is All Atwitter About TwitterI personally have been Tweeting for a few months. But I use the term “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool. Recently I’ve started paying more attention to it for a few reasons; […] Add Emotional Impact To Your ContentWith the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previously we talked about the importance of headlines to draw your prospects […] 25 Little Known Facts about Article SyndicationLet’s break down articles and look at everything you need to know about why they work, how to properly write and syndicate articles and all the other fun details. Why Articles? It is an opportunity to share information and establish yourself as an expert It creates an opportunity for new traffic to come to your […] That BHAG-thingFor me, the business term of the week is “big hairy audacious goal (BHAG),” coined originally by James Collins and Jerry Porras in their 1996 article entitled Building Your Company’s Vision. A BHAG is a form of vision statement “…an audacious 10-to-30-year goal to progress towards an envisioned future.”My stories (all true) all relate to […] Present with PizzazzA presentation can be one of the fastest and most effective methods of getting your message out to the right people. How successful we are often depends on our ability to communicate effectively and convincingly, yet public speaking is still something many people try to avoid.Like it or not, when you run a business, you […] Your Business ChecklistAs a business coach, I spend a lot of time working with people who want to improve different aspects of their business. Many times these aspects are merely symptoms of a more fundamental, underlying issue. If you want your business to truly shine, then there are some basic principles that, if not present, can lead […] |
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