Branding Articles For Entrepreneurs & Small Business OwnersThe Benefits Of Public RelationsIf you have not considered a PR plan as part of your business strategy we have included a few key benefits for your consideration. Make a commitment that this year will be a growth year. Pick one or two important goals and execute. Spend at least one hour per week working ON your business not […] So You Want To Talk About Branding?Does every company have a brand? Does every company need a brand? What do you think of when you hear the name of a company? Does it conjure up positive feelings or negative ones? What is a brand? What makes a good brand? How do I get a good brand name when I don’t have […] How Dale Carnegie Tenet “Let The Other Person Save Face” Earned Me An Exceptional Year End-BonusLate one evening at home the telephone rang. “Mr. De Rycker, this is Robert Lowe. I have dined this evening with Harold Naideau, the European president of AVON Products. Avon banks with our Westminster branch in England. He is looking for a general manager to start an Avon operation in Belgium, Holland and Luxembourg. I have […] Starting Your Public Relations PlanStarting your PR Plan When is the right time to start a PR Plan? The answer is NOW. It doesn’t matter if you are “Joe’s Bike Shop” or a multi-national conglomerate – almost every business has a story to tell. It is never too early to start a PR Plan. If you realize that there […] P Is For PersonalityI almost called this article P is for People because I really do believe that people buy people and the more your potential customers get to know you, the more likely they are to buy from you. But then, after giving this a bit more thought, I realised that it goes far deeper than this. […] Landing Pages – How They Can Help Your CompanyWhat is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. […] How To Get Personality Into Your Growing BusinessMost people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers. Think of all the different types of stores. Their personalities are defined by their unique style or atmosphere, as well as by selection of products […] Creating Key Messages To Get Free PublicityCreating your Key Messages – Part One WHAT are Key Messages? Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms. These messages take several forms and can be used in multiple ways. One of the forms is called an Elevator Pitch, which is essentially a […] Thought Leadership, Public Relation’s Next FrontierConverging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, […] Stanley Marcus, Founder & Chairman Neiman Marcus Group Reveals Success FormulaAt 11.35 p.m. on August 25, 1956, I stepped out of the Gimbel Brothers’ Building, Rue Saint Honoré in Paris, together with James Vaneys. I had just been appointed General Manager of Gimbel Brother’s Benelux Inc. , viz. Belgium, Holland and Luxembourg. I had acquired experience as assistant to James during four years. He had […] Should All CEO’s BlogThe simple answer is, it depends.One factor to consider is the purpose of the blog.Is it to communicate with: Staff Partners Prospects Clients Shareholders If you are a public company CEO, you need to be very diligent as to what you write. You cannot comment on things that may move the stock. Is it to […] H Is For How ToIn this article, I’m not going to be teaching you “how to” do something, but rather I’m going to be talking about the benefits of writing and recording “How to” information for your customers. Trust me. I’ve reaped the benefit of creating “How to” material 1000 times over. Creating “How to” information: Positions you as […] G Is For GizmosOne question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look […] Will It Blend? – Traditional And Social MediaAs a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that “social media” poses to “traditional media” for marketplace dominance. When working to develop leadership positions for emerging companies an understanding of which media will most profoundly impact one’s reputation and […] Developing A WebsiteAs a PR and digital marketing firm we often get calls and emails from friends and family after they have done a DIY attempt at a web site. But as with every question asked of us, we have more questions. It starts with the goals of the site. Is it just to have an online […] Let Paper Press Kits Join History“We don’t need no badges. I don’t have to show you any stinking badges.” – Gold Hat (Alfonso Bedoya), The Treasure of the Sierra Madre (Warner Bros – 1948) Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions […] Social Networking Lines Are BlurredI often hear my clients tell me “I only use Facebook for family stuff and LinkedIn for business”. For sure that was the original intention of those social platforms. However, did you ever wonder how you make decisions on what is a personal contact and what is a business contact? Maybe that depends on your […] Landing Pages – How They Can Help Your CompanyWhat is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. […] Integrity Is The Best Tool To Get What You WantAs a child, you probably heard, “to thine own self be true.” But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity? To me, the answer is a clear, unwaffling YES! Without your integrity, you really […] Your Personalized Branding For The Job InterivewIf you have been reading articles or listening to news reports about the job market, you are aware that you are in a tough job market and that you will have to do something to make yourself stand out from the rest of the crowd during your interview. You realize that you are competing against […] |
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