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The Alternate World of Virtual Reality at CES

Even though industry analysts are lukewarm on the success of VR (virtual reality), you couldn’t tell it as you navigated around many of the booths during CES with HMDs (head-mounted displays) taking you into fantastic immersive worlds and games. Ups, Downs – Gartner’s Hype Cycle reveals trends affecting start-ups and investments. When the interest is [...]

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Consumer Drones Are Nuisances, Not Profits

At CES, a whole new flock of fly-high, fly-fast, fly-bad drones were introduced and now the category is suddenly destined to be the next monstrous consumer category. Some were so small they fit in the palm of your hand. In fact, I think I stepped on one in the show’s crowded aisles … but it [...]

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The Long-Term View of Autonomous Transportation

It won’t be long – at CES they said 5-20 years – that the next generation of Woz/Steve-types will think that phreaking a phone has to be about the dumbest thing people did back in ancient times. Now hijacking an autonomous car is not only a challenge but real fun. They won’t be pursued by [...]

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Next Year, Let’s Think “A Little” About the Recipient

Between the rush of retailers to entice me to buy more and the sudden love/attention the press gets from publicists to meet with someone about something at CES, my inbox runneth over this year! It started slowly enough. Maybe a little early this year; but then, we live in anxious times. You know, between the [...]

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Recognize the Signs when it’s Time for a Job Change

All the Difference – People make all the difference in making a company good, so-so or toxic. Managers who are confident in themselves often seek out and work with people who are strong and offset their weaknesses, producing an outstanding work environment. Business is only beginning to take advantage of the Knowledge Economy. The new [...]

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The New Breed of Filmmaker, Content Consumer in 25 Years

Arrival isn’t just a movie, it’s like art films I used to view during college with underlying thoughts, meaning and ideas you had to dig for and think about. It made me think of the state of the M&E (media & entertainment) industry…” Even in our world of instant and ubiquitous communication, we have fear [...]

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The Smart Home Puzzle is Missing a Few Pieces

I’d made up my mind. This is our year for the smart home! We’ve nibbled at the edges for some time: – Wired/wireless network for devices – Smart TVs (yes, 4K HDR) – Semi-smart entertainment system helped by Echo – Semi-smart thermostat (recall issues) – Semi-smart outside watering system – Home security system – Smart [...]

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My 12 Tips Of Christmas

Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a [...]

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Office Perks Fade, Attention to Personnel Doesn’t

With today’s low unemployment rate and skilled employees in high demand, it’s difficult to attract and retain outstanding employees at almost any level and of any age. It’s especially difficult finding and keeping those who represent the largest segment of the workforce–millennials. Part of the problem is that potential employees have a pretty clear insight [...]

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Client of the Month – Gardeners Arms

With December well underway and Christmas just around the corner we thought it was only fitting that our client of the month is a business that really knows how to get into the festive spirit! The Gardeners Arms is a free house dog and child friendly pub offering home cooked food based in the village [...]

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Are Christmas cards on your list?

How do you feel about writing your Christmas cards? For many, including the team at ET, it’s not something we particularly look forward to – it’s hard work and it takes ages. But when it comes to sending out something to your contacts and clients at this time of year are Christmas cards on your [...]

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Client of the Month – Westfield Patterns

Working with our clients and getting to know them better also means we get to hear about their successes and achievements. When you work together with a client on their marketing strategy, it’s always great to hear that this is having the desired effect. However, we felt we needed to do more to tell everyone [...]

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What do we love on LinkedIn right now?

We’ve been experimenting on LinkedIn recently, which has had some great results for our clients. We thought we’d share a couple of new techniques you might like to try. The case study technique With this technique, you would find your target connections and send them an initial connection. Once they’ve accepted, send them a PDF [...]

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Today’s Customer Demands a New Breed of Marketing

If I were a malware writer looking to penetrate/infect companies, I’d target the marketing department with the best phishing bait possible: – 5 Ways to Win Millenials – Capture the Minds, Souls of Gen-Zers Now CMOs (chief marketing officers) would click on the link like mad and BAM! you’re in. That challenge to create better [...]

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Learning, Testing the Boundaries of New Content Production

here are many ways to describe VR film shooting, production. For me, it’s like open ocean scuba diving. Get down 40-60 feet and you’re immersed in a world of nothingness. All around you, your world goes on forever. You have no point of reference. It’s a damn good thing you’re tethered to the boat with [...]

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Social Media is the Customers’ Domain, Not Marketing’s

If Tim Berners-Lee, often called the inventor of the World Wide Web, had known that his development of HTTP (Hypertext Transfer Protocol) back in 1989 would become a huge, unrelenting ad hose, he might have changed his mind about releasing it on humanity. Okay, you can’t credit/blame him for all of it. Someone had to [...]

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Post Production – The Drudgery Part of VR Filmmaking

If you were lucky enough to live in the Americas, you were able to watch most of the Summer Olympics in near real time – streamed to your computer at the office, to your smartphone when you were out and about and to your huge 4K HDR (high dynamic range) TV at home. For everyone [...]

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The New Film, Video Experience Begins to Take Hold

Industry analysts – and the media folks who interpret what they say – swear Pokemon Go is proving that AR (augmented reality) is real. Jeezz folks, it isn’t really AR – more like an anemic subset. And like most subsets, it will come and go and I will almost have totally missed it. Actually, that’s [...]

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When should you stop marketing for the year?

With only a couple of months left until the end of the year, a natural question that comes up is ‘when do we call it a day?’ For most business to business companies, they’ll tell you that after the end of the second week of December there is really no point doing any marketing as [...]

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SMPTE Paves the Way for Content in the Cloud, VR

“Conscience… that stuff can drive you nuts!” – Terry, “On the Waterfront,” Columbia, 1954 Elon Musk probably didn’t realize he missed a great opportunity to find out what his “competitor” was doing and how to prepare for his first trip to Mars. Okay, that didn’t sum up this year’s SMPTE (Society of Motion Pictures and [...]

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