GlobalBX Entrepreneur Blog | Business Blog
Helpful Information for Buying, Starting, Running, and Selling a Business
This is a valuable blog resource from expert authors contributing key information on how to buy and sell a business, start and run a business, write business plans, and much more. This is the ultimate resource for business strategies and motivation for all entrepreneurs.

Would you like meetings with Travis Perkins?

We’re seeing some AMAZING results with our LinkedIn package and it’s becoming really PREDICTABLE! In other words, we know that if we do x, then y, then z, it will lead to meetings and leads for our clients. How would you like meetings with Travis Perkins, Bernard Matthews, Edinburgh Council – all of which we’ve [...]

Read More

The Right Content on the Right Device at the Right Time

ATSC (Advanced Television Standards Committee) 3.0 hasn’t been implemented globally quite yet; but it is well established in Korea – in preparation for the Olympics; and is slowly being rolled out in the Americas, EMEA (Europe, Middle East, Africa) and the rest of the Asia-Pacific region. It’s the first time in nearly 50 years that [...]

Read More

Is your marketing company being ‘fluffy’?

Many of the people we speak to currently use a marketing company that they may have been with for month or years and if they’re working well for you, then that’s great. However, more often than not, we find that the activities the current marketing company are doing don’t result in lead generation. The activities [...]

Read More

TV Is Evolving to Meet the Needs of Content Producers, Viewers

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, “Tale of Two Cities” Last weekend, instead of idly relaxing, I made myself think…I read a book. [...]

Read More

Technology Drives Every Segment of the M&E Industry at NAB

“Maybe one day we’ll find out.” – Deckard, “The Fate of the Furious,” Universal Studios, 2017 It’s one thing to mingle with the mob at the NAB (National Association of Broadcasters) show. It’s quite another to figure out what in the **** is really going on in the industry. The MET (Media & Entertainment Technology) [...]

Read More

Protecting Great Video Is Like Practicing Tough Love

“You’ve got to play the odds, man. I’ve been doing this for eighteen years, and if I were a betting man, I would bet on the people who pay every time, out of the gate.” – Agent Lonnie Hawkins, “Ransom,” Touchstone Pictures, 1996 At NAB (National Association of Broadcasters), one of the mixed emotion subjects [...]

Read More

Intelligence Assistants Are Augmented, Not Artificial

The other day, I went into the family room to get something and forgot what it was so I asked, “Alexa, what did I come in here for?” Silence! So, I whipped out my ever-present phone and said, “Siri, what did I want?” Silence! In other words, artificial intelligence is really dumb. Sorry, Alexa; sorry, [...]

Read More

Service Providers, Advertisers Have to Pay Closer Attention

Remember the “good ole days?” You’d come home from a rough day at work, grab a beverage, walk over and turn on the TV, sit in your chair and watch whatever. Today, we’re suffering from a glut of entertainment: – POT (plain old TV) – cable networks with scheduled shows, scheduled channels – Dizzying array [...]

Read More

Making Content Streaming Enjoyable for Everyone

A few weeks ago, I was in San Francisco and ran into a lady friend. She was watching some of the dumb stuff on YouTube while I was catching up on a hilarious episodic comic series on Amazon Prime, “Please Tell Me I’m Adopted.” No wonder psychologists call mobile devices a legal narcotic. No matter [...]

Read More

Good Influencer Reviews Begin with Great Leaders

With the growing popularity of YouTube and Facebook, Influencer Marketing has become the mantra of social media marketers. They figure the folks with the biggest follower numbers mean more eyeballs. And people who don’t have the huge numbers must be less knowledgeable, less credible. I recall as a kid on a family trips my dad [...]

Read More

Filmmakers Expand Their Skill Set in New Environment

You meet the most interesting folks at film festivals – Sundance, Tribeca, Cinquest, etc. – and sometimes, a casual filmmaker introduction turns into something really special. At Sundance, for example, Cirina Catania, founder/creative director of The Catania Group, dragged me over to meet two of her new close, personal friends…Nicole and Chris Sobchack, of Wraptastic [...]

Read More

So, You’re Going to Solve the DDoS, Hacker Problem

he World Connected – Way back in 2014, then Cisco CEO, John Chambers, pictured the world connected for the eager CES audience – home, airport, hotel, car, office, products, individuals – and called it the Internet of Everything (IoE), a business of 50B+ things worth $20+T that will change people’s lives forever … It has. [...]

Read More

Content Folks Focus on the Technical Issues of Entertainment

Probably the best way to describe the HPA (Hollywood Professional Association) Tech Retreat is one part creative, one part IT (information technology), one part CFO (chief financial officer) and one part networking. The HPA, which is now a part of SMPTE (Society of Motion Picture and Television Engineers), isn’t confused, it’s just focused on how [...]

Read More

I’ll do it when…

What stops us from taking action? Lots of things, but one of the most common we hear when we ask people whether they want to move forward is, “I’ll do it when…” …10 new contracts come in … I’ve moved house … I’ve had my holiday … I get five minutes to clear some space [...]

Read More

Toys are Getting Smarter, More Educational but Riskier

f you want to know what your kid is going to be begging you for this Christmas (yes, it’s not too early to start planning), you have to go online and check out all the new stuff that was unveiled at the New York Toy Fair a few weeks ago, Actually, you may want to [...]

Read More

Should we hire an apprentice?

Occasionally I hear these words from people: ‘I’m thinking about hiring an apprentice to do our marketing for us’, and these words always concern me. Today I wanted to address this question in the hope I can show you why you shouldn’t hire an apprentice. I want to do that by telling you about our [...]

Read More

Sundance Spotlights Tomorrow’s Content Developers

On any given day (excluding holidays), there are about 11.5 film festivals taking place where visual storytellers show off their best creative efforts in the hope that they will find a waiting audience and open checkbook. I get it … honest. Over the past 30-plus years, the Sundance Film Festival has become a gathering spot [...]

Read More

Personalizing Relationships, Results in Digital OTT Ecosystem

The NAB (National Association of Broadcasters) show is just around the corner (April 22-27) and the M&E (media & entertainment) industry is actively trying to figure out where to place their bets on the new digital ecosystem. Linear TV folks know that fixed viewing schedules are fading and industry executives are struggling to stack the [...]

Read More

Millennial Moms Are More Than Just Sales Targets

Mixed in among the really important stuff like drones, smartphones, laptops, entertainment systems, VR headsets, cars; CES has got to be the biggest congregation of tech toys you’ll find– except maybe the Hong Kong Toy Fair. I’d love to buy a lot of it for my kid so I could enjoy it. Then, there’s the [...]

Read More

The Smart City Just Might Be an Engineer’s Unfulfilled Dream

We’ve lived most of our adult life in Silicon Valley or what some call a bubble environment. You know: – Everyone and nearly everything is connected 24/7. – Everyone has 4-5 devices with them all the time. – Days are filled shoveling data from here to there and then to there. – Stuff happens and [...]

Read More