GlobalBX Entrepreneur Business Articles - April 2015

Understand Who You Are, Not Just What You Make

” Oh, obviously! The moment I sat down I thought I was looking into a mirror.” – Vincent Benedict, “Twins,” Universal Pictures, 1988 A while back, I said I wouldn’t want to be Tim Cook and take the helm of Apple. You know, all the comparisons and second guessing. I was wrong! The way the [...]

Read More

Influence Marketing Isn’t Easy, Isn’t Fun; But Is Rewarding

“A man just doesn’t know how many friends he’s got ’til he’s flat on his back.” – Buford, “Walking Tall,” Bing Crosby Productions, 1973 I enjoyed Robert Downey Jr. in Ironman. His appearance in the HTC One commercials left me wondering WTF! Neil deGrasse Tyson in Cosmos made me want a spaceship just like his. [...]

Read More

Outsourcing to a Marketing Company vs Employing In-House

So, you’re thinking about outsourcing your marketing. You invite two or three potential suppliers into see you, all of which provide you with a quote… and then at some point you start asking yourself whether you should employ someone in-house instead. When you’re faced with this dilemma, it can sometimes be helpful to breakdown the [...]

Read More

The Ultimate Power of the Unanswered Email

“Zac Hobson, July 5th. One: there has been a malfunction in Project Flashlight with devastating results. Two: it seems I am the only person left on Earth.” – “The Quiet Earth,” Cinepro, 1985 The Internet has to be one of the best 10 wonders of the world. Think about it … you can reach out [...]

Read More