GlobalBX Entrepreneur Business Articles - November 2014

Finally, Ransom Notes Have Joined the Digital Age

“You pick me clean, you put me in a coffin with a rotten, stinking cat, and now you strip me bollock naked.” – Robert Agar, “The Great Train Robbery,” Sterling Films, 1978 Think how great it’s going to be in 2020 with 50B connected things. Not just your notebook, tablet, smartphone (if they’ll even be [...]

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Surprising Shift to Mobile Shopping Will Improve Holiday Sales

“Cash is the fossil fuel that keeps our economic pistons pumping.” – Walter, “Home for the Holidays,” Paramount, 1995 Well, my daughter is busy lathering her fingers with ranch hand cream (she found it online and swears by it) to get ready for the holiday shopping season, has charged her “old” iPhone (thrown out hints) [...]

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When Should You Stop Chasing A Potential Client?

You have been to see a potential client and then dutifully gone back and sent over a proposal. And then, radio silence. Nothing back at all. You know you’re going to have to pick up the phone and that thought doesn’t fill you with joy – what if they say no? Here’s the bad news. [...]

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The Secret To Writing Great Copy

How many times have you read something – maybe on a website or in a sales letter and thought “that doesn’t make sense” or found it hard to concentrate because the way it was written wasn’t very interesting? Well, let me tell you something. When I first started my business, that’s how the information that [...]

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Keep You and Your Stuff a Little Less Available to “Them”

“Folks that throw dirt on you aren’t always trying to hurt you, and folks that pull you out of a jam aren’t always trying to help you.” – Jack Beauregard, “My Name is Nobody,” Refran Cinematographica, 1973 If you think it’s all about you … you’re right! Samsung, Apple, Ford, M&Ms, Johnson & Murphy, Dos [...]

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Just Because You Have a List

I think there is definitely an expectation in marketing that just because you have a list of contacts, be it from a bought list, networking event, LinkedIn connection, referral and so on, that everyone on that list should be interested in what it is that you do. Let me give you an example. A client [...]

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The Recipe for Everything You Want, Need

“The Kanamit seem friendly and assure everyone they have nothing to be afraid of. In fact, they offer to share wonderful technology that will provide limitless energy, cure all disease and convert deserts into lush gardens. For the people of Earth, paradise has arrived.” – “To Serve Man,” Twilight Zone, 1962, Cayuga Productions I recently [...]

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