GlobalBX Entrepreneur Business Articles - February 2012Business to Business PREvery business owner knows that public relations is a subset of marketing and marketing is a subset of sales. The “bottom line”, to use an overused term, is what it’s all about. Whether a company is selling a product or service, making the sale is the goal. So it’s often fascinating when a company says, […] Beware of Hidden Costs of Hiring a PR FirmPerhaps the most often asked question companies ask when hiring a public relations firm is, “what does it cost?” Interestingly, this is also a question many PR firms have difficulty answering. There are three basic ways that firms charge. First, and perhaps the most common, is the monthly fee. A PR firm will give thought […] Marketing in Tough Economic TimesWhen the economy slows, and companies are faced with belt-tightening, often the first function to be cut back is marketing, advertising and public relations. The reason is simple. A company believes it can get along without running ads and having a strong public relations program in place. On the other hand, they need employees, legal […] How to Hire a PR FirmSo you’ve made the decision to retain a public relations company to create and implement a PR campaign on your behalf. But how do you know which firm is right for your company, organization or nonprofit? How do you go about deciding which of the thousands of PR/marketing firms out there will help you achieve […] Pizza Hut and Wendy’s Top Google’s Most Searched Lists In 2011Fast Casual.com reports the 2011 year-end Zeitgeist List of Google on the top food-and-drink-related searches from the billions of queries typed in Google search. Google analyzed these searches using data from multiple resources and formula to come up with its lists. These were ranked in order of queries with the largest volume on top, except […] Arby’s Pledges $3M to “No Kid Hungry” This YearThe non-profit Arby’s Foundation is the first national fast food restaurant that teamed up with the “No Kid Hungry” campaign of Share Our Strength. Arby’s restaurant launched its “Share Your Good Mood” campaign to raise funds which coincided with the launching of its healthier kid’s meals – Jr. Turkey and Cheese Sandwich and Kraft Macaroni […] Free Stuff Doesn’t Come Cheap“Hunted by the authorities; we work in secret. You will never find us, but victim or perpetrator; if your numbers up… we’ll find you.” – Harold Finch, Person of Interest, CBS, 2011 There are millions of people around the globe who are deathly afraid that “Big Brother” — super-government capable of tracking our every move […] Could ISO 9001 Be Beneficial For Your Business?ISO 9001 is an internationally recognised standard for internal quality management that has been set by the International Organisation for Standards. In other words, it is a certification that can be achieved by businesses once they have a certain level of internal quality management system in place. Internal quality management covers everything from taking orders […] How to Find the Right Franchise for YouGetting into business on your own through a franchise may be your worst nightmare, or it can be the best decision and move you ever make. The outcome can be determined before you even have a face-to-face transaction with the franchise owner. You have to do your homework first. An initial exploratory investigation using available […] Subway’s New Directors of Operations and TrainingSubway named Joe Chaves and Rebecca Audet as the new directors of operations and worldwide training, respectively, as reported at QSRMagazine.com. Chaves will oversee the over 35,000 sandwich and salad chain. “I am looking forward to supporting all of our partners by building on the brand’s great track record”, says Chaves. Audet is in charge […] The Financial Cost Of Unhappy PeopleBusiness owners know that they have to juggle two types of asset: their fixed assets, such as property – and people assets. While the former is a fixed cost, the latter is what drives profitability, and deserves most of your attention. Therefore, it is perhaps peculiar that Human Resources professionals find it so hard to […] Top 10 Franchise Opportunities for 2012Every year-end, a publication or media organization, a group or individual comes up with a “best or worst” list for the year that is about to end. In the business world, two such annual ratings or rankings include The Top 10 Franchises by Franchise 500 and the 100 AllBusiness AllStar Franchises for 2012 by AllBusiness.com. […] Quit Your Job and Start a Business – 3 Rules for Startup SuccessIt is almost everyone’s dream – to have your own business, be your own boss, make your own decisions and control your time. We hear or read about success stories of people who leave the corporate world, work on their dreams and rake in cash. Is it that simple? First of all, you must have […] How to Start a Business with Other People’s MoneyJohn Warrillow’s article at StartupNation.com relates the experience of Michael Dell of Dell and Ross Slater of Highspot on their negative cash flow after their startups. To solve their business financing problem, they required their customers to pay upfront upon placing their product orders. By reversing the typical cash cycle, Dell was able to use […] Franchise Industry Trends for 2012An Entrepreneur.com article listed ten industries that show promise to continue going strong this year. Some fields in the list had been lording it over for years while a few are gaining ground only in recent years. Of the ten, three are children-oriented industries. These are child care, children’s enrichment and tutoring. The 10 Industry […] Small Business Employment FallsThe National Federation of Independent Business reports that U.S. small businesses laid off employees for the fifth straight month in October. Employment fell by an average of 0.1 per firm from 0.3 in September. Reuters.com also disclosed that nonfarm payrolls increased 95,000 last month after rising 103,000 in September. This finding does not augur well […] Is Integrity Important to Business? Warren Buffett vs. Steve Jobs, Mark Zuckerberg vs. MySpace AnalysisOne thing you often hear business gurus teaching is the importance of integrity. In order to succeed in business, you must honor your agreements. Your word is your bond. It seems to make sense – After all, business is all about trust. It’s about win / win arrangements between consumers and producers, between vendors and […] Supplier Diversity is Necessary for Business Growth and SecurityThe past few years have been difficult and trying for Toyota Motor Corporation. In 2009-10, there were reports of errors in vehicles causing fatal accidents. Then, as they were beginning to recover from this, Japan was hit by an earthquake and a massive tidal wave. Plants in northern Japan were hurt and suddenly, Toyota’s supply […] No One Leaves a Good Movie … Not Even A Company MovieWe now have two generations that have grown up with the internet and online content. It’s no wonder that this past June, 158.1 million people (68.2 percent of the U.S. internet users) sat through 6.26 billion viewing sessions. Online Viewing – The number of individuals watching video content online has grown dramatically in recent years; […] Tips to Making Your Own Decisions When Buying a BusinessBuying a business is a life changing undertaking. You will be spending years of your life tied to the business – learning the ropes, refining its operations, improving the service or products, and operating it. You have to do a lot of research, due diligence and soul searching before arriving at a decision to buy. […] |
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