GlobalBX Entrepreneur Business Articles - July 2011

Should You Bother Marketing During The Summer?

Why should you bother doing any marketing during July and August? After all, most people are away on holiday aren’t they? No one is really around so there doesn’t seem to be much point in doing a lot of marketing. You might as well just have some time off and take things a little bit [...]

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Mobile Devices – A Matter of Balance, Style

“They are mature, actually. You just have to get to know them better.” – Stu Price (Ed Holmes), The Hangover (2009), Warner Bros Just got back from a family holiday and no one even knew we were gone. The phone was always on…just in case. Handled the emails first thing in the morning and late [...]

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Resources For Virtual Conference Meetings

Resources for Virtual Conference Meetings It is clear that, increasingly, the key to your business’s success is your access to and ability to communicate with the global marketplace. Developments in technology over the past decade have made it possible for businesses to have virtual conference meetings with relative ease, reliability, and cost effectiveness. Although there [...]

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Update On Mobile File Transfers – Make Security Your Top Priority

Advancements in mobile computing and lower hardware costs have literally moved people out of their offices and into airports, remote offices, customer facilities, conference rooms, libraries and home offices. Because of the migration, people work differently than they did years ago and require increased data mobility. Today, users are more likely to have access to [...]

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Three Tips For Teaching Audio Conference Training Sessions

Are you planning to teach an audio conference training session? Delivering training to attendees via telephone communication is very different from teaching in a face-to face setting or via a webinar. When you are leading an audio conference, you must engage and educate the participants whether they are listening in on the live session or [...]

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Virtual World Calls For Virtual Money

“What’s he doing? Go back there man! He wants to kill me so bad he can taste it! Huh? ATTICA! ATTICA! ATTICA! ATTICA ATTICA! ATTICA! ATTICA! ATTICA! ATTICA! ATTICA! “- Sonny, “Dog Day Afternoon,” Warner Bros (1975) What’s the biggest challenge, stress facing national, state, regional, local governments? What stresses you, your family? It’s money…dollars, [...]

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The Winds Of Digital Signage Change … For The Better

The changes since the first of the year have been exponential, not linear, in the complete range of digital signage solutions as companies and individuals use, refine and enhance/enrich the technologies in new and unique ways. In traveling around the globe visiting our own software teams, content developers, integrators and customers, we’ve been seeing pockets [...]

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There’s No Reason For Weak PR – Missing The Real Issues In The News Corp Crisis

Last week Ms. Rosanna Fiske, chair and CEO of the Public Relations Society of America (PRSA), issued a news release in response to the News Corp. phone hacking scandal. “News Corp.’s misguided response to the escalating phone-hacking scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils [...]

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Boosting Retail Sales With Digital Signage, Emerging Technologies

Looking back a few years, only the largest retailers were able to afford and manage the complex digital signage solutions that were available. In recent years, growing numbers of small- to medium-sized retailers have adopted the technology, including applications offering interactivity. Displays and controllers have become more affordable and easier to use than ever before–without [...]

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RIM … What’s In It For Microsoft?

But What About Nokia? Sometimes people expect you to hit nothing but home runs (like Apple) and surpass their wildest expectations (like Google). Then there are times when folks don’t expect a helluva lot from a company and yet they consistently manage to deliver under the wire. That pretty much sums up RIM’s (Research in [...]

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Women Are More Savvy Than “The Rest” Want to Admit

“Oh, then why don’t you get yourself some friendly little therapist and try to work out all that hostility.” – Nick, Basic Instinct, Carolco Pictures (1992) We enjoy research, especially researching research. Take LinkedIn’s recent report that women are less savvy (well informed, perceptive, shrewd) than men. Their results only reinforced H.H. Muro’s comment in [...]

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Who Will You Choose To Work With?

You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”.  So, today I thought I’d turn [...]

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Internet Security – How Serious Should Your Business Take it?

Perform any search on any engine about how many computer viruses are in existence and you will get the same answer… too many to count.     Most computer viruses are targeted to attack computers running Microsoft’s Windows operating system, while Apple computers running Mac operating systems experience drastically fewer attacks.   Considering most businesses and home users [...]

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Managing Change In Organizations: Lessons From The Best

Creating successful change today in any organization is getting more difficult. However, making change successful is not a choice that we have. How is your organization going about changing systems and people? IBM’s Global Business Services survey, Making Change Work Study, asked more than 1,500 people involved with change management projects about their change management [...]

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4 Reasons To Max Out Your Business Credit Card

As a business owner, one of the biggest questions that you will face is how to get the most out of your different resources. Likewise, another big question that you’ll face is where to find the most advantageous credit terms. Luckily for business owners, there is a way to combine these two things and make [...]

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iAnything Is The Answer … What Was The Question?

“All you have to do is follow three simple rules. One, never underestimate your opponent. Expect the unexpected. Two, take it outside. Never start anything inside the bar unless it’s absolutely necessary. And three, be nice.” – Dalton, “Road House” (1989), Silver Pictures If Steve Jobs had a Facebook page, he’d probably have more “likes” [...]

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The Real World Value Of The Virtual World

After the first social media frenzy you’d think/hope people learned so things won’t go wrong this time around. If understanding is overpowered by greed, things won’t go wrong…they’ll go seriously awry. Screenshot – “The Hangover Part II,” Warner Bros (2011) A friend recently gave us a flyover of the island he owns out in the [...]

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Do You Know Your Why?

When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always came away from that interaction thinking the same thing: Why do you want to know my why? After all, I [...]

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Four Benefits Of Hiring An HR Consultant To Update Your Employee Handbook

Is it time to update your employee handbook or manual? Are you wondering if you should handle the task internally or hire a human resource management consultant to work with you on the project? While the matter of how much help you might need is a function of how much time and expertise that you [...]

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