GlobalBX Entrepreneur Business Articles - June 2011

Are Reality Shows Good Examples Of Marketing?

Do you remember, back at the beginning of the 2000s, when reality shows were just launching and were all the rage? I can’t think of anyone I know who didn’t watch at least something from The Apprentice to Big Brother, The X Factor or Strictly Come Dancing to name oh but a few.  And yet, [...]

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The PR How-To Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. [...]

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Why You Absolutely Do Need PR To Succeed

Public relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you should. The real [...]

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Five Tips For Selecting An HR Consultant

Are you thinking about enlisting the services of an HR consultant? Whether you need professional assistance creating an employee manual, if you are seeking guidance regarding how to handle the difficult employee issues that arise from time to time or if you are in need of some other type of employee relations assistance, it’s important [...]

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The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts [...]

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PR 2.0: Succeeding In The New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in many ways has become archaic. The number [...]

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4 Facebook Marketing Tactics That Really Work

Most people are aware of the usual methods for marketing a business on Facebook like with Groups, Fan Pages, Events, Tagging, Contests, Promotions and things of that nature, but does it really stop there? Surely with 5M+ users, there are more ways to market your company and increase your traffic and user-base using Faceobook. Well, [...]

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Selling A Business: How Businesses Are Overvalued

Every business has its price. Drop the asking price enough and chances are you’ll find a buyer from somewhere, so in that sense overvaluation is the biggest obstacle to the successful sale of your business. Obviously, you first want to maximize the value of your business. But once you’ve done everything you can to make [...]

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16 Points To Consider When Hiring A Graphic Designer

1. Got Ego? Not yours… the designer’s. Most doctors have lousy handwriting. All politicians promise you the world. Many designers are divas. Great designers check their ego at the door. It’s not about them, it’s about you and making you look good. If a designer insists on telling you what they have accomplished instead of [...]

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The Open Internet … Expression, Access, Risk

“This thing doesn’t want to show itself, it wants to hide inside an imitation. It’ll fight if it has to, but it’s vulnerable out in the open. If it takes us over, then it has no more enemies, nobody left to kill it. And then it’s won.” – MacReady, “The Thing,” David Foster Prod (1982) [...]

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Is Cold Calling Dead?

The other day I was speaking at a conference and was inviting delegates to ask me anything they wanted to know about marketing. One of the audience asked an interesting question – “Is Cold Calling dead?”  They’d been along to a social networking seminar on the same day and the presenter had made this bold [...]

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Media & Medicine: Developing A Medical Practice Utilizing PR

If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. The public generally learns about the [...]

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Appearing On A Talk Show Post-Oprah

Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk shows, game shows and reality [...]

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How To (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you’re playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won’t get you far over the [...]

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Why Your Brand Is Your Fortune

You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the [...]

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14 Signs You Are A Sales Zombie

A recent editor’s note in a sleep products magazine discussed how many people suffer from poor sleep and the editor referred to these individuals as zombies. Instantly, I thought of dozens of sales people I have encountered over the years who could be classified as zombies, too. Here are 14 signs that you might be [...]

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A Bad Idea Isn’t A Strategy, Just A Bad Idea

“It’s difficult to maintain enthusiasm for your leadership when you keep getting beat up by that old man.” – Alfanz, Fool’s Gold, Warner Brothers (2008) You have to admire Google. They’re masters at giving stuff away free and making it up on the backend … selling your click, interest, movements to others. O.K., that’s about [...]

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What Targets Should I Be Setting For My Marketing?

I know in my own business that I ALWAYS do better each month if I set some targets for my marketing. If I’ve got goals to aim for, I know where I am and I can try to achieve them.  So my targets for this month for instance are: 1 x meeting in the diary [...]

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