GlobalBX Entrepreneur Business Articles - September 2010

Coverall Cleaning Concepts Commercial Cleaning Franchise

Coverall Cleaning Concepts is offering franchise opportunities to those looking to run their own business. They are accepting applications to join their franchise from those qualified to take the company forward, providing a package of comprehensive benefits in return. Such benefits financial assistance, training, and support to all franchisees, thus making this opportunity irresistible. Take a look below to see why this could be the chance you have been waiting for. 

About Coverall Cleaning Concepts
Coverall Cleaning Concepts is a huge company, with more than 9,000 franchise owners spread across 90 regions of the world. They have 45,000 regular customers worldwide, and there is great potential to reach even more given the fact that demand is significantly higher than supply, which has necessitated this expansion. Coverall Cleaning Concepts enjoys the best reputation by far in the commercial cleaning industry, and it is experiencing rapid growth in this sector.

Coverall Cleaning Concepts pride themselves on offering high-value services to all sorts of commercial locations, from retail to warehouses to offices, and so on. There is an impressive range of services available as well. The company’s phenomenal business model provides franchisees with the best possible start in the cleaning business, partly because it has been specifically developed to encourage entrepreneurial advancement.

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I’m Looking To Buy A Business

“I’m Looking to Buy a Business“.  As a business broker based here in Florida  this is a statement that I hear often.  Within  the industry various statistics are stated regarding business buyers.  I have heard that 9 out of 10 of those that say they want to buy a business actually don’t buy a business.  Based on my experiences that statistic may hold true.  There are so many currently employed that during their 40- hour work week aspire to “be their own boss” by starting their own business or buying their own business.  There are many unemployed out there that also think they may want to buy or start a business.  So while there are probably as many as millions of those both currently employed or unemployed that aspire to buy a business or start  a business, there is a much much smaller subset of those that even attempt to act on those aspirations.  Of that small percent that actually act on their dreams and or  goals a small percent may contact a business broker such as myself, and a small percentage of that group may find themselves at a closing table signing documents and actually buying a business.

Many business acquisitions are done with out the assistance of a business broker.

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Housewide Storage – Better Safe Than Sorry But …

“A friend of mine tried one their “special offers”, nearly got himself lobotomized.” – Harry (Total Recall, 1990 – Tristar Pictures)

Another Trip to the Store – The more digital content that’s out there, the more devices the family has, the more storage that is required.  You can never have too much storage, but buying storage unit after storage unit is never easy. 

First, UC San Diego reports 34GB of data, content is hammering our eyes/brain…every day. Then, IDC says that in a few years, the average home will be storing 12+TB of stuff. Since we have a “normal” household, we got a little worried. We have the usual assortment of desktop, notebook, netbook computers around the house –pretty typical of most Silicon Valley homes.  Oh yeah, there’s the full spectrum of game systems because, well…because. And the kids can’t go anywhere without their music buds plugged in. Then there are the obligatory cameras – pocket, point-n-shoot, DSLR – lying around. Yes, and  the smartphones everyone has to have to survive! Can’t forget the DVR.  We time-shift shows just in case we ever get some serious downtime

Gobbling Up Storage
All of them use flash memory and hard drives, and capacity disappears the minute they are turned on/connected. In the old days, we were continually buying batteries.  Today, it’s more storage.

Content Devices – No matter what the work or entertainment device is in the household, they all have something in common.   They all have storage capacity and the ability to upload, download more content to “somewhere.”  We pulled together and counted all of the thingies that could store stuff.

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Marketing Letters That Open Doors

The easiest method to inform potential customers about your business, with the least amount of expense, is to mail out marketing letters to your target market. An effective marketing letter can get the results you need. A large, glossy ad looks great but can you be sure the ultimate decision-maker is reading it? A well-written letter, addressed to the right person, can transform a “prospect” into a “buyer.”

Before you write your letter, find out who makes the buying decision for your product or service. A letter addressed “To whom it may concern,” will be tossed out as junk mail. But if you’ve addressed your letter to “Ms. Ima Buyer,” chances are the letter will reach her.

A marketing letter should be one page in length and consist of four to five paragraphs. With white space on the page, the reader will be more apt to read the content. A full page of text will be put aside for when the reader has more time – which may not happen.

Grab the reader’s attention immediately to keep him/her reading. Your opening paragraph gives the tone of your letter and entices the reader to keep reading onto the second paragraph.

The next paragraph gives a clear indication to the reader of who you are and what you do. In a few words, describe what your business can do for him/her. What are the benefits to the prospect of your service or product?

Give details of your background and experience in short, concise sentences. Keep a conversational tone but watch out for double meaning words. Don’t tell a senior citizen’s travel market that a destination is “hot” as they’ll only think of the heat and look for another enticing spot.

Close with a plan of action. If you state that you’ll follow-up with a phone call – do it.

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A+ Nannies Franchise Opportunity Information

A+ Nannies is a progressing business that is seeking individuals to join the company as franchisees. This opportunity includes full training and support, and you will also have access to third party financing assistance. With franchise opportunities across the United States, now is the time to consider owning and operating your own business. Read the outline below for an overview of this opportunity and then you may request additional information for more specific details.

About A+ Nannies
A+ Nannies is an organization that works with families to find the best possible nanny for their children. There are no employees because it does not act as an agency but rather as a go between to find the most suitable candidates for nanny jobs all over the country. A+ Nannies ensures that the individual nanny has been fully screened before accepting a position to ensure that families can have peace of mind that their little ones are safe. For example, they will perform background checks, ask for references, verify qualifications, and complete a pre-screen interview. After this stage is complete, the individual nanny may then do the following for a family in need:

  • Full/part time permanent roles
  • Temporary nannies for school breaks, sick child care, and vacations
  • On call babysitters at hotels, for special events, and even date nights
  • Post-natal helpers to give mom a helping hand after giving birth

A+ Nannies provides an essential service and you can tap into that and make children a little bit safer, as well as benefit on the business side.

A+ Nannies, A+ Benefits
A+ Nannies is a worthwhile business to invest in because it provides an essential service.

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Employee Skill Development: The Five Rights of Training

No matter how long we have been training employees, it helps occasionally to go back to the basics. We all tend towards repeating what has worked for us before, and sometimes we forget the wider organizational context of our training efforts. By focusing solely on what goes on in our training room or what we put into our e-learning content, we can miss appreciating our trainees as people who will go back to their jobs with the purpose of winning goals for the organization.

I have cemented what I see as the basic principles underlying effective instruction as the five “rights” of training. These five “rights” are:

  1. Right Trainees
  2. Right Learning
  3. Right Time
  4. Right Method
  5. Right Environment

        

Let me explain below each of these five “rights” and illustrate with examples how easy it is to ignore them. I want to stress at the outset that none of what I say here is new or astounding. What is surprising is how quickly we can forget the basics to the detriment of the organizations we work for and their employees.

1. Right Trainees
-employees genuinely requiring skill development are nominated for training

This first principle is about ensuring that the people requiring training, and only those people, are conscripted or invited. Here, conducting a proper performance diagnosis is the key. I still see many organizations committing one or more fundamental errors in this first step of analyzing their training needs. One such common error is prescribing training as the solution to a problem when there exists no knowledge or skills gap. When this happens, the upshot is that no trainees nominated for the training are the right trainees.

Some managers fail to grasp that poor performance is not always attributable to lack of training.

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10 Minute Manicure Franchise Information

10 Minute Manicure is an excellent franchise that has consistently won awards for the opportunity that it offers, and now they are looking for suitable businesspeople to join the franchise. They offer third party financing assistance if you need it as well as training and support to get your business career off to a good start. Applications are accepted from Florida, Alabama, Georgia, South Carolina and North Carolina at the moment, so please request further information to avoid disappointment because these opportunities are in high demand right now!

About 10 Minute Manicure
10 Minute Manicure offers a service that taps directly into the modern lifestyle. Very few people can afford to spend an hour in the salon these days because there is so much to do. As such, 10 Minute Manicure makes it possible to do exactly what the name suggests - have a 10 minute manicure.

10 Minute Manicure is a fantastic concept that has been around for some time now and taps into the heart of the health and beauty machine that generates billons of dollars every single year. They offer high quality services in a quick and easy individual session. Outlets are located at airports, retail areas, close to office buildings, and in other similar locations that are easily accessible and readily available when you have 10 minutes during lunch or after work to fit a manicure in. As such, anybody wanting a manicure but without the time to book into a salon can have one on their terms, and that means a lot where the business is concerned.

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ColorAll Technologies International Franchise Business Opportunity

ColorAll Technologies International is offering a great opportunity for individuals seeking to invest in a successful franchise. This is an excellent offer if you wish to run your own business and benefit from the backing of an incredibly well known brand. All the training and support you need comes as part of the package, and applications are now being accepted.

About ColorAll Technologies International
ColorAll Technologies International is part of the auto repair industry, and it is the fastest growing company in the United States for onsite repair. Established in 1990, it was designed specifically to deliver its services to the homes or offices where people’s cars require paint touch-ups due to dents, scrapes, scratches, and other markings. Effectively known as “color reconditioning”, the services offered by the company soon became extremely popular with fleet services, car rental companies, owners of agricultural vehicles, and various other industries, as well as average car owners.

As a specialist in an industry with few rivals, ColorAll Technologies International has established an excellent reputation and great popularity from the quality work performed by its experts. However, demand is now such that they need more people to grow with their business, which is where you come in.

ColorAll Technologies International Franchise Advantages
As long as there are cars on the road and vehicles of all shapes and sizes are in use, there will always be a demand for ColorAll Technologies International services. It is a recession-proof business that does not fail. You can profit regardless of the economic climate, and the services provided by your business would save drivers and companies a great deal of money.

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Zero In On One Who Says Yes (And No)

There are many “buying influences” in today’s solution sales situations. There are a lot of people who can say yes. There’s only one can say no. He (or she) is the benevolent dictator. Every company has one. But in today’s pressure cooker of moving products and services, companies often forget that this person is pivotal to their success. Sure, we have to promote the benefits of our stuff to the entire organization.  We have to reach what management loves to call the decision-making team. But all too often, we’re playing to the stands and ignoring the person in the box seat.

The result? Everyone is “amazed” when the sale goes South. You know.  It went to the folks who didn’t have engineering, manufacturing, operations, IT, administration, purchasing, finance “sewed up.”

Dictator At Work
It’s fascinating to watch benevolent dictators at work. They have people do the basic research, make the internal proposals/recommendations, make the preliminary judgments. But the final say is hers or his!

Companies become increasingly sophisticated and often overly analytical in their marketing and sales approaches. Advertising, public relations and sales promotion efforts have to expand to do more than just sell the concept of advanced technology.  They must promote, sell the product’s and services’ proprietary benefits, decision security blankets to the benevolent dictators.

Companies and individuals don’t buy products, services simply because they meet certain specifications.  They commit to the total company.  That includes the company’s technical expertise, business philosophy, marketing acumen, support reputation.

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Is The iPad Useful? One CEO Tells All

Is the iPad useful? Just the facts.

I’ve always been somewhat of a gadget guy. I was an early adopter of the earliest video game systems (think Tank Battle, Atari, Colecovision) and home computers (remember the Vic 20, Commodore 64, Commodore Pet?). I even bought one of the early Casio calculator watches in the 1980s. Continuing the trend, I picked up a Casio electronic organizer in the early 1990s, followed by the original Palm PDA with stylus, and the first HP tablet PC in the mid 2000s. Dell’s first tablet PC followed, then the iPhone, and now the iPad and iPad 2.

But, as much I’m a tech guy and an early adopter, I never bought a gadget because it was “cool.” I am too pragmatic and always analyze the usefulness of a gadget before I buy. And like you, I’m too busy to play around with gadgets. I need a gadget that saves, not costs, me time and money.

So when the iPad was introduced, I did my usual research to evaluate the product’s usefulness in my daily life. There is plenty written about the iPad’s “cool” features, design, and potential, and a fair bit written on its technical shortcomings. But, not so much written about its actual usefulness in daily life. With many people now asking me “how do you like your iPad,” I figure I would just write this article to help others determine if it is right for them – after all, it’s not a cheap buy.

<<< General Observations >>>

Visual Design

As with most Apple gadgets, the iPad is certainly a beautiful product to look at. Similar to the iPod and iPhone, it’s like buying a piece of jewelry. The iPad 2 further improves on the original design.

Feel

I find the iPad awkward to hold. This was a surprise to me since it looks so sleek.

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R Is For Referrals

Ah referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines: 

“Two business owners meet at a networking event. Their businesses compliment each other so they touch base after the event and they talk about how they could refer business to one another. But, after they put the phone down, they never talk again.” 

I’ve lost count of how many times the above scenario has happened to me. So, why is it that both businesses agree that referring customers to each other would be a good thing, but it doesn’t actually happen?  

Well, my theory is two-fold: 

Firstly, I believe that the reason small business owners don’t refer to one another is that it’s hard work getting a customer. And if a customer requests something that you can possibly do yourself, you’ll keep the work instead of farming it out to someone who might be better placed to help them. 

The second part of my theory is that even if you can’t do the work yourself, you’re only going to refer the customer to someone you know, like and trust and have built up a good relationship with. Let’s face it, why would you refer a customer to someone you’ve only met once or twice at a networking event? 

How do you get around this? 

Well, if you really want referrals, you need to be thinking about how to build a relationship up with that person and then you need to work at it so that they feel comfortable about working with you and referring their customers over to you. 

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Social Media … Stay in Touch, Be Touched

“Face it, Kent. You threw up “on” Dean Wormer.” – Boon, National Lampoon’s Animal House (Universal Pictures – 1978)

In college, we had one of the best frat houses on campus.  Gawd we’re glad the social net wasn’t around back then. If it were, we’d probably have more to live down than Facebook’s Mark Zuckerberg when he said anyone who shared their personal information with him was “a dumb f***. Or, that he and his minions work to make people believe that that people shouldn’t expect online privacy, which sorta’ means privacy is overrated.

When we hear statements like these, we agree with Scott Adams, “There’s nothing more dangerous than a resourceful idiot.” Fortunately – or unfortunately, depending where you’ve placed your career, money –social site usage isn’t universal. Worldwide But … A Synovate survey in 17 countries found that more than half had never heard of social networking.  Of those belonging, the Netherlands (49%) had the most, followed by the UAE (46%), Canada (44%), US (40%).

According to a study by eMarketer of the folks who participate in social networking, 71% have profiles on two or more sites, 26% of them have four or more profiles.

Of the social netters who have two or three profiles:
- 25.6% are 18 to 24 years old
- 23.3% are 25 to 34 years old
- 14.7% are 35 to 44 years old
- 15.6% are 45 to 54 years old
- 18.4% are 55 to 64 years old

There must be something to Zuckerberg’s assertions because people everywhere are signing up for all these “free” connection sites.

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Become an Expert … Write an Article

One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And writing articles is one of the best ways to drive traffic to your Web site.

Getting started…
Now you may be thinking two things: I can’t write…and what would I say if I could write. If you can talk, you can write. And if you know anything at all about your business, then you have lots to talk about.

What questions are you hearing about your products or services? What are your answers? This can be the foundation of your article.  Or how has your product or service benefited others? What else can you do with it? What’s unique to your field that no other type of industry can offer?

Start by writing down all your thoughts, questions, and answers. You’ll be amazed as the ideas begin to flow and it won’t take long before you find several topics to write about.

If you’re concerned that you can’t write, imagine you’re explaining a particular aspect of your business to a friend. Make that friend understand what you’re doing in logical steps – by talking (writing) directly to that person. Use clear, concise words that can’t be misinterpreted.

For example, if you operate a technical business doing vibration analysis on buildings you must write in a language that is understood by your readers – the building owners or managers. Explain in plain terms why their buildings may shake – it can be a simple equipment misalignment – and how they can actually save money on their annual power costs by correcting the imbalances.

Your article should give information that is valuable to the reader.  Do not make the mistake of turning it into a blatant advertisement for your business – that’s the purpose of paid advertisements.

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