GlobalBX Entrepreneur Business Articles - September 2008How to Cure Your Marketing HeadacheMany times business owners get stuck when it comes to marketing because they feel uncomfortable doing it. They are afraid of being seen as pushy, intrusive, or fake. What if you could change the way you think about marketing by connecting to your true intention for doing it in the first place? Have you ever […] The Secret to Adding Credibility to Your BusinessYou may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients. Whether you are just starting out or have been in business for years, testimonials are […] Who Else Wants More Referrals?Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business. So how many referrals have you received lately? How often do you ask for referrals? It’s exciting to open an e-mail or pick up the phone to find that unexpectedly someone you know wants to […] Do You See Through Your Client’s Eyes?It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your business can do for them. You can imagine that information about how long you have been in business or why you […] The Truth About Why Clients Choose Your BusinessAs a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but that’s not enough. Options are abundant so when it comes down to […] Why Conformity is Bad for Your BusinessAs a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition? Trying to “fit in” is not a smart business strategy. Conformity is not profitable and frankly it’s no fun either. Think […] One Simple Way to Make Marketing EasierDisorganization costs your business money. Not only that, it’s just plain stressful. You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from even trying to look for something because […] 10 Reasons to Sell Your Product in CatalogsFor many small companies the marketing plan to launch a new product is a make-or-break strategy. A big misstep could result in the quick demise of the product and possibly the company. That’s why, for a lot of small businesses, a logical way to introduce a new product is by selling it through other companies’ […] Being Self Employed Requires You to Learn How to Visualize!GOAL SETTING PART TWO BEGIN WITH THE END IN MIND: Are you a goal setter? If you are not I hope you will be after you read this. Did you know that it is a proven fact that if you set a reasonable goal and read it two times a day that it is almost […] Being Self Employed Requires You to Learn How to Dream!GOAL SETTING PART ONE Learning How To Dream PEOPLE DON’T KNOW HOW TO DREAM: One of the main focus points of my life is helping other people set and achieve goals. It pains me when I see someone struggling and not able to be all that they were meant to be. Goal setting works! It […] …And The Last Thing You Say In MarketingPeople seldom remember the details of a marketing message the first time they see it. They read your message (see: The First Thing You Say In Marketing…) because something about it appealed to them. How you end the communication determines how they “walk away” from your marketing. On your website, when someone signs up for […] The First Thing You Say in MarketingPeople make snap judgments in all their interactions. According to Malcolm Gladwell’s Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message. On your website, you have two seconds to convey who your web page is targeting. Make it obvious through the use of […] Self Test: Small Business Marketing IQHow much do you know about marketing your small business? Spend a few minutes with this quiz and see how much you know. 1. Does your business need a website? a. Yes, definitely . A website is needed so people can find you around the world. b. No . My business is tactile, and doesn’t […] The Depression is Coming! The Depression is Coming!The biggest questions on the minds of Americans today are, What is going to happen to our economy?” “Will we have a depression?” “How can I survive?” It has been my opinion for the past 10 years that we are long overdue for a full scale economic depression. But, it will be completely different from […] Asset Purchase Agreement For Buying / Selling A BusinessThe process of selling or buying a business is an extremely time consuming one that requires an awful lot of paperwork and legal wrangling. It can take months to finalize a deal as a direct result of the negotiations. During that time, the sale or acquisition of the entire business often rests on the negotiations […] John McCain’s View On The Business EconomyJohn McCain, the Republican candidate for the 2008 Presidential Election, is a man on a mission. He has extremely strong views about all sorts of areas of American life, and the economy is no different. However, unlike his opponent in the election Barack Obama, very few people have any idea what measures he will put […] The Role Of Business AppraisersIf you are looking to buy or sell a business in the near future then you may want to consult an independent source for an accurate valuation of the business. No matter whether you are buying or selling, you should get your own valuation so you know what sort of figure you should expect to […] Fred DeLuca: Subway Entrepreneur And BillionaireFred DeLuca may not be a name that is synonymous with business. It may not even be a name that many people have heard of, but it is a name that should provide inspiration to budding entrepreneurs everywhere. DeLuca is the founder of Subway, the sandwich restaurant chain, and his philosophies and principles provide an […] The PR AdvantagePR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. How Do I Set My Price?Most small business owners will agree that pricing is one of the most critical factors of any product or service’s success in the marketplace. It is also often the most confusing question for my clients who own small businesses. Pricing, I’ve found is more a science and a process rather than an art—you need to […] |
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