GlobalBX Entrepreneur Business Articles - September 2008Centres of InfluenceA Centre of Influence is a fancy way of identifying people that have a hugely positive impact on your business. They often refer people and business to you, and are actively glowing about what you provide and how you provide it. Every business needs a couple of these gems, and once you have them, you […] 8 Ways to Get More from your Existing CustomersFor many of us – especially those in service businesses – our existing and previous customers are vital for three reasons: 1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling […] 7 Steps to Managing ProcrastinationProcrastination happens to the best of us. And we rationalise our action (or lack of action in this case) in so many ways. The harsh reality is that procrastination is just a nice way of saying avoidance. Why do we avoid things? Simple – because we don’t enjoy them, or because they take us out […] 7 Sanity Saving Business BoundariesThe lack of strong boundaries is one of the chief causes of stress, overwork and overwhelm in the business environment. Clearly set boundaries help other people to understand how you want to be treated. They are the rules, if you like, that apply when others deal with you and your business. Many of us aren’t […] 10 Ways to Boost ProfitabilitySo many business owners work hard – really hard – just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal. The question to ask yourself is whether you are directing your effort in the right places, to get the reward you want? Of […] Most PR Efforts Are a Waste of Time…Money…EnergyIt’s too bad that so many firms waste so much money on public relations activities that have little or no impact on the press or, more importantly, on their prospective customers. One of the key reasons these activities fail is that management lets their in-house staff or an outside agency handle the company’s PR without […] Web Enhances Sharing of Business IntelligenceAs the volume of data generated continues to soar, businesses are finding that accessibility to their information is decreasing. Reorganizing the way information is stored and retrieved is the key to improving communications and increasing productivity … which ultimately, enhances an organization’s bottom line. Because the benefits of handling the exchange of information electronically are […] Getting the Most From Your Presence in CyberspaceThis year, number of Web sites will grow at an unbelievable rate of 1,000 percent. The strength of a Web presence is that any organization can look as good or as bad as any other firm on the Web. Getting on the Web with a home page is a no-brainer. Getting the most from the […] Web-Based Support…Focus on What You Have, Not What You WantGood News: This year more than 95% of the businesses in the U.S. – large and small – will have Internet access. Globally more than 65% of businesses in industrial countries will have Internet access. This year an estimated 60% of homes in the U.S. will have Internet access. Bad News: This year more than […] How High Gas Prices Affect Business OwnersThe rise and rise of gas prices has been well documented in recent months, as much as a result of the fact that they show absolutely no sign of coming back down again any time soon as the rise itself. However, high gas prices are not only affecting the common man that can barely afford […] A Practical Look at FranchisingThere comes a time in the evolution of every business that a decision needs to be made concerning whether or not to expand to reach a larger marketplace and, if so, the best method to achieve that goal. Franchising, which is one method of expansion, has become increasingly popular in the past three decades. There […] Martha Stewart, The Biography: Her Life Story And ScandalMartha Stewart is a world-renowned figure as a direct result of her entrepreneurial empire and advocacy of homemaking and the domestic arts. Her career has spanned several decades and several career paths, all of which have honed her ability in business. However, it is her trip to prison that has made her more famous in […] Putting Together A Winning Team To Sell Your BusinessWho are the primary players you need when selling your business. Just like in sports, the players on your team will make a big difference on whether you win or lose. If you were putting together a baseball team, you would not draft Wayne Gretzky to be your pitcher just because he has a well […] What Makes Media MagicWhat truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who’s going to see it or what opportunity is going to come your way because of it. A local Los Angeles-based newspaper once ran a story on my company, […] We Are All Self-EmployedWe are all self-employed; even as employees of a firm, we are still primarily personal career managers. Many people equate being self-employed with being an entrepreneur. We suggest that few of us are entrepreneurs, but all of us are self-employed. To make the distinction, let us explore the requirements of entrepreneurship. Entrepreneurship is generally characterized […] Ten Tips for Running Successful ProjectsAll organizations run projects from time to time. Yet more than half of all projects started fail their objectives. Why is this so? Read this article to discover ten things you can do to improve the chances of success with your project. Six Steps to Growing Your Business in Difficult TimesWith the current economic challenges we’re all facing, too many small business owners are finding their business moving in the wrong direction. In many cases, what were once growing, thriving businesses are now heading into a downward spiral of cutbacks, layoffs, and, in too many cases, bankruptcies. Owners are watching as their customers dwindle and […] Exit StrategiesEvery entrepreneur MUST plan for the end while planning for the beginning. Did you know that only 6 out of 10 successful businesses ever sell? The reason is that without a strategic exit plan the entrepreneur doesn’t have an end game and the patience to see it through. By closing the door on a business […] Get Rid of Half Your Sales Force – Now!Why? Because the average sales professional these days is a high paid customer service person. Yes, I said a high paid customer service person. I know this from experience. I spend a lot of time with sales professionals in the field. Also, last year I was asked to spend half a day talking to sales […] It is Easier to Increase Sales than to Cut CostsWe are constantly hearing about the importance of cutting costs to get a business back on track. I certainly believe that we should spend wisely, but serious cost cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their investors, and their employees a lot […] |
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