GlobalBX Entrepreneur Business Articles - September 2008“I’m Sorry, I Just Didn’t Get to it Because I Didn’t Have Enough Time”This phrase is one of the most frequent things I hear from my clients at some point in the coaching process. The clients who utter this phrase are usually apologizing for an incomplete stretch (homework assigned by the coach), an unsent prep form (usually sent each week before every coaching session) or a really important […] How Cheap is Cheap?As a marketer I have found that many businesses operate under the delusion that they can be successful by selling their products or services at the cheapest price. It has become almost universally acceptable that this pricing strategy will only work for large companies who dominate a marketplace. If you think about this, it does […] Why Doesn’t the Press Call?We started enjoying the benefits of the Internet before it was the Internet. More than 20 years ago – when the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community – we started to work with the fledgling CERFnet that was awarded the contract […] A New Approach To Moving Up The Corporate LadderRecently, I received an announcement regarding a symposium for mid-career professionals on “Moving Up the Ladder.” Priced at $2,500, the three-day course was sponsored by a nationally respected business school. Rather than tie up three days, here’s a 15-minute short course. First, the Executive Summary … Someone stole the ladder. Today’s organizations are struggling to […] Winning Ways To Make Enemies In The PressWhat a world of difference there is in the way “organizations” handle problems when they are caught with their hands in the cookie jar. While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. When a company is just […] When You Should Issue a Press Release…If I had a pound for the number of times I’ve been asked this question; I’d be a very rich man living the lifestyle that I’ve always wanted to have! Like so much of marketing, it’s really down to common sense as to when you should issue a Press Release. So, here is some simple […] More Hits are Good for My Website – A Myth You Should AvoidI hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague. First off you don’t need a 100,000 visitors to your site. What you need is 100,000 clients on your site buying […] How to Turn Self Employment into Business Ownership and a LifestyleWhy do business owners work so hard for so little reward? Why aren’t more business owners having a great entrepreneurial lifestyle instead of working virtually every hour of business operation? These are the important questions few self employed business owners are asking themselves. So just what is the point of owning a business if you […] Want an Effective PR Campaign? Write the BookTwo of the greatest challenges facing PR pros and clients in communicating their position in this age of two-way conversation are: staying on message over time, and remaining relevant to key audiences, press and publics alike. The news release, the 20th century PR workhorse, issued when something of “critical mass” occurs, is no longer an […] Why We’re Not Entering A Recession!I found it quite a struggle to decide which topic to write about in this week’s article as there are a couple of things that have really made my blood boil, but I decided in the end to write about this so-called ‘recession’ that the media would have us believe is just around the corner. […] 10 Tips for Developing a Stellar SEO CampaignGreat SEO is the product of sound research, actionable intelligence and thorough planning. The following tips can help keep you on-course as you navigate the process of developing a high-performance SEO campaign. 1. ROI – All efforts MUST be evaluated based upon their contribution to the bottom line. Rankings reports, bounce rate and traffic statistics […] What is Being Said About You Online?When was the last time you performed an online search for your company name on your favourite search engine? Give it a try. Add quotation marks before and after your name for more precise results – this ensures that multiple search words are place in an exact order; as in your company name. Your website […] Succeeding at Business: Selling Socks and Taking PunchesA lot of us dream of starting our own business. It’s not easy. It’s not safe. That’s why so many of us do little more than dream. But: A number of years ago, 45 cab drivers in Madison, Wisconsin were “tired of being ripped off” by the cab companies they worked for. They pooled every […] Why Mission Statements are SO Important!I entered into the world of mission statements a few years ago when someone asked me what the mission statement was for my business. I said, “It is written down in my office somewhere, I don’t know it off the top of my head.” The look on their face was surprising then and of course, […] CEO’s Need Coaching!CEO’s have not been using a service that can provide them with great value. Historically CEO’s have relied on mentors and consultants for guidance and help learning the ropes of the lifestyle that is a CEO. After the ropes are understood there is no need for mentors or consultants, CEO’s are hired because they are […] 10 Ways to Beef up Your Leadership SkillsHave you ever heard someone say, “Actually, I have to admit that I think I am really bad at managing other people. My staff all hate me and I’m incapable of doing my job”. The answer is no, of course. No one says this either because they don’t believe it, or because they don’t want […] 10 Strategies for Beating OverwhelmHow many of us have been in a position where we have more to do than can realistically fit into one day, or week. So we spend all of our time feeling rushed, being rushed, and wondering how on earth we are going to manage. If you are having that feeling of overwhelm in your […] 10 Critical Elements of a Successful BusinessThe rules that a successful business operate by today are very different from the rules of 20 to 30 years ago. The widespread use of technology has dramatically cut response times and elevated customer expectations of service. Competitive advantage is the catch cry, but most business owners struggle to articulate what their point of difference […] In Sales, Words Just Don’t ComputeIn studies conducted by Motivational Systems of West Orange, New Jersey, researchers found that 72% of the 12,000 participants reported that, in first time meetings, non-verbal communication carried significantly more weight than a verbal message (words). Only 6% of the respondents paid the slightest attention to what a person said at a first time meeting. […] Hire A Six, To Consistently Produce Sales SuccessFor many years as a sales manager, I would only hire the stereotypical sales representative. You know the type—on a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few people skills, I’d always recruit […] |
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