|
| |
GlobalBX Entrepreneur Blog | Business Blog
Helpful Information for Buying, Starting, Running, and Selling a Business
This is a valuable blog resource from expert authors contributing key information on how to buy and sell a business, start and run a business, write business plans, and much more. This is the ultimate resource for business strategies and motivation for all entrepreneurs.
Emergency Dental Care USA, a rapidly emerging power in the healthcare field, has recently opened up a huge opportunity for people aspiring to run their own business. As a result, there are currently franchise opportunities within the company that offer ongoing training and support, high profitability, and access to the initial third party financial assistance if necessary. As part of an essential industry, Emergency Dental Care USA is a fabulous company with huge prospects, so request your additional information today.
About Emergency Dental Care USA
Michael Obeng, D.D.S., a graduate of Creighton University in Omaha, Nebraska, originally founded Emergency Dental Care USA in 1994. Obeng had established his own practice that accepted emergencies as well as routine appointments, only to find that business quickly boomed. However, it was not until the following year that he altered his business model. An urgent care center opened locally that saw patients immediately. Realizing that their quick and efficient turnaround times could be applied to his practice, Obeng researched the healthcare industry and found that no similar business model existed. His Emergency Dental Care USA clinic opened in 1996 with a philosophy of treating only emergencies, quickly and efficiently. The concept caught on, and now expansion is the company’s best way forward.
There has been huge demand for services offered by Emergency Dental Care USA, thus making it a dynamic and promising company in which to invest.
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Buffalo’s Southwest Café has recently offered franchise opportunities that provide an excellent business prospect for individuals seeking to climb the entrepreneurial ladder. Third party financing is available and ongoing training and support are provided. Read on to learn more about this exciting franchise opportunity.
About Buffalo’s Southwest Cafe
Buffalo’s Southwest Café offers live entertainment and sports events on TV, along with excellent food, beverages and good fun. Although not technically a sports bar, it appeals to adults who want a place to go at the end of a busy day. Buffalo’s Southwest Cafe is a great place to meet friends and have a good time.
The food at Buffalo’s Southwest Café is famous for its quality and affordability. All dishes are made from fresh ingredients and are served quickly. The menu features numerous foods but the rotisserie chicken is a great favorite. The building itself is marked by a tower that can be seen from miles around. A favorite with both new and old customers, this franchise offers a successful career in the restaurant industry with no prior experience required.
The Buffalo’s Southwest Café Franchise Opportunity
With a range of services offered, including dine-in, take-out and catering, every franchisee can tap into existing, successful markets. Some franchisees start with one site but others choose to expand to multiple locations within a given territory.
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Dr. Vinyl is currently offering a tremendous opportunity for individuals who wish to invest in a franchise and run their own business. There is ongoing training and support for the duration of your involvement with the company, as well as financial assistance should you need it. If you want to get involved in a major industry that has incredible growth potential, then this is the opportunity for you. Be sure to request additional information today to find out how to apply.
About Dr. Vinyl
Dr. Vinyl was founded in 1972 and currently has close to 800 franchise centers throughout the world. It is the leading provider of auto cosmetic and aftermarket services. It has enjoyed this lofty position for quite some time, as much a result of major brand awareness as it is the level of quality of services. With the cutting edge in technology at its command, they fill the gap between body shops and detail outlets to ensure that all drivers have their car’s bumps and scrapes repainted, plus minor damage repaired, without having to pay far more than is necessary.
Dr. Vinyl is renowned for its express service and high-quality work, especially when it comes to scratch removal, minor accident repair, plastic bumper repair, spot repairs, paint chip repair, and so much more. They truly offer full service along with convenience and affordability. As such, there are huge benefits for customers as well as for franchisees!
Extensive Franchisee Benefits
Dr.
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Austin Grill Custom Burrito Shop currently has an exciting business offer for any qualified individual who is seeking to invest in the restaurant industry. Applications are accepted from all states but those from California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin are subject to registration and disclosure requirements as regulated by state law. The company offers third party financing assistance, training, and support, all of which can be found in great detail in the additional information that is available on request. The basic outline of the opportunity can be found below!
About Austin Grill Custom Burrito Shop
Austin Grill Custom Burrito Shop is part of the same company that also offers the Austin Grill franchise and thus is hugely successful. The original Austin Grill was established in Washington DC some years ago and quickly became popular among the local population. With a laid-back atmosphere, tasty, fresh food, and awesome customer service, it was not long before the chain expanded and Austin Grill Custom Burrito Shop was born!
Austin Grill Custom Burrito Shop is operated under the same premise as Austin Grill in that it serves foods only made with fresh ingredients and provides an amazing atmosphere. The menu is not as extensive as its sister restaurant as the focus is on serving convenient wraps and burritos. As such, you can combine an Austin Grill Custom Burrito Shop franchise with an Austin Grill franchise and get the best of both worlds, as well as double the profits!
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Woody’s Bar-B-Q is a successful restaurant chain with delicious food that is seeking individuals who would like to apply for their new franchise opportunities. The franchise is looking for ambitious and motivated people to take advantage of the possibilities and offers full training, support, and third party financing assistance, if needed. Applications are welcome from all states, with the exception of California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.
About Woody’s Bar-B-Q
Woody’s Bar-B-Q is a specialty restaurant chain that provides high quality food for an affordable price along with outstanding and friendly service. Mouth-watering dishes from a tantalizing menu and friendly staff, along with a relaxing atmosphere ensure repeat business and a loyal customer base.
Woody’s Bar-B-Q is a premier BBQ restaurant with delicious dishes, including Signature Baby Back Ribs and special-recipe spare ribs, among other favorites. Original recipes and fresh ingredients back up the appealing menu so you are guaranteed a good time and a great meal there. The passion demonstrated in the food and atmosphere is expected to be replicated by franchisees and if you have the motivation to share in this success you may want to seriously consider joining the Woody’s Bar-B-Q family.
The Woody’s Bar-B-Q Benefits
Franchisees can look forward to the following:
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Figaro’s Pizza is a major fast food chain that is growing fast and seeking driven and ambitious individuals to join the franchise. With third party financing assistance available and ongoing training and support throughout the duration of the franchise term, franchisees are provided all the tools they need to be successful right from the beginning.
About Figaro’s Pizza
Figaro’s Pizza was established in 1971, although it was not always a restaurant. The innovator of the Take & Bake pizza, Figaro’s Pizza had no oven but prepared high quality pizzas for people to purchase and enjoy at home. The Take & Bake is still highly popular and is offered in all outlets but the restaurant really blossomed when an oven was added to the kitchens in 1980. Since then, business has grown considerably and now expansion is necessary to cope with demand.
The Figaro’s Pizza brand has recently had an overhaul and is proving just as popular as ever. With an authentic Italian atmosphere and Tuscan décor, the restaurants are irresistibly inviting and instantly memorable, as customers enjoy watching their pizzas being created.
The Figaro’s Pizza Franchisee
Figaro’s Pizza is one of the best franchises to invest in given the momentum the brand has built up. With fresh impetus and a tantalizing menu, the company truly is growing at a fantastic rate and you can reap the rewards.
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Amato’s Italian Restaurant is currently offering a fantastic business opportunity in the form of a franchise that individuals can apply for if they want to enter the restaurant business under a popular brand name. They offer ongoing training and support under the franchise. Applications are currently welcome from individuals in Connecticut, Massachusetts, New Hampshire, Rhode Island, and Vermont.
About Amato’s Italian Restaurant
Amato’s Italian Restaurant is an extremely popular Italian restaurant chain that has been in existence for over 100 years. Founded in 1903, Amato’s Italian Restaurant has been extremely popular throughout its existence and is a hugely popular household brand name. It appeals to individuals of all ages and socio-economic groups as a result of the affordability and quality of food, as well as the welcome that all customers receive when they step through the doors. All of this combines to effectively make it one of the most desirable franchises available today.
Amato’s Italian Restaurant offers a menu full of appetizing foods, which currently features over 100 items so there really is something for everyone, including the “Real Italian.” The specialty sandwich has become world famous, and has also made its name the signature of the restaurant chain itself. Creative marketing like that is a measure of the brand’s success and typifies the desire to combine good food with a fun atmosphere.
Read More
Posted by
Alan Taylor on 02/02/10 at 02:02 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Summary - If you have taken the plunge and opened a home based business, you are likely interested in learning how to make it a success. The most important skill to master when working at home is marketing.
How to Grow your Home Based Business
Marketing is the key to financial success for any home based business opportunity. When you work at home, you must learn how to leverage the power of the Internet to grow your annual revenues. No matter how knowledgeable you are about a particular product or service, if you don’t generate sales, you will go out of business. Follow the ideas outlined below to grow your work at home opportunity.
Article Marketing
Content is king on the Internet for generating website traffic for your home based business opportunity. When a potential customer types in a keyword or keyword phrase into a search engine, a list of relevant websites will come up for their review. And, when they click on a link provided, the business stands the chance to generate either a lead or a sale. So, for your work at home opportunity, leverage the power of article marketing to increase revenues. Articles of interest to your target lead can be placed onto your website or into article directories to increase your natural page rank over time.
Create a Blog
Blog marketing is also a popular online marketing technique for home based business owners. Blogs are more personal in nature than articles and can also be placed either on your company website or on an independent website with links back to your URL. Blogs should be written about informative topics that would appeal to the ideal lead for your business.
Read More
Posted by
Nevil Kapadia on 02/01/10 at 01:02 AM in Small Business, Search Engine Marketing, Sales & Marketing | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Networking is an art, and like any artist, you need to constantly practice, refine and critique your work. Networking makes a huge contribution to your life and career, and it’s a skill that anyone can acquire. These tips can help you get started.
Be open. Be open to new ideas, opportunities and people.
Be prepared. Success in networking is when preparedness meets opportunity. Set a goal for each networking experience.
Give just to give. Don’t give with the sole purpose of getting something back. Work hard for others and the rewards will come back to you ten times over.
Treat everyone as equals. There is no real value in title or prestige alone. Value is in the information and support people can give, and that often comes from surprising sources.
Be courteous. Listen to others when they speak. Don’t monopolize the conversation. Get to the point quickly.
Ask for referrals. Contrary to what you might think, the best time to get referrals is during the “honeymoon” stage of relationships, when you are getting to know and like each another. Don’t make the mistake of waiting until you have “proven” yourself to ask for referrals. Ask when you know you have clicked.
Say thank-you. Thank the people who have helped you.
Follow through. Follow through on your commitments, both to yourself and others. A good referral or piece of advice only becomes activated into help when you follow it up.
Keep good records. Take full and accurate notes. Otherwise, you will never remember what you’ve committed to do. Keep lists, schedules, and cross-referenced files. Write reminder notes about people you’ve met on the back of their business cards.
Read More
Posted by
Judith Lindenberger on 01/30/10 at 08:01 PM in Growing Your Business, Business Strategies, Business Coaching | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Mentoring is one of the best ways to learn, to get feedback, and to take your career to the next level. Here are ten tips for making the most of your mentoring relationships.
Tip #1
Self-assess. Ask yourself, “What skills do I need to get where I want to go?”
Tip #2
Identify your learning goals. Put them in writing.
Tip #3
Decide together how the mentoring relationship will work - frequency and type of contact.
Tip #4
Commit the time. Don’t give up if the chemistry doesn’t feel right at the first meeting. Meet a minimum of once per month. Touch base regularly - by e-mail, phone, in person.
Tip #5
Take time to build trust and communication. Get to know each other on a personal level. Discuss your backgrounds, interests, career histories, and perspectives of your organizations.
Tip #6
Keep confidences. Nothing kills trust in a mentoring relationship faster than a breach of confidence.
Tip #7
Be sensitive to cultural and gender differences. Do a little homework. And listen.
Tip #8
Understand and plan for the phases of a mentoring relationship. Build in time for evaluation and closure.
Tip #9
This is about learning, whether you’re a protégé or a mentor. Keep a journal.
Tip #10
You don’t need a single mentor who you keep throughout your career. What you need is a mind-set that allows you to learn from those around you, no matter who they are. To get ahead, create your own multitalented “board of advisors.”
Read More
Posted by
Judith Lindenberger on 01/30/10 at 08:01 PM in Human Resources, Business Management, Business Coaching | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Particularly when economic times are tough, companies look to grow their businesses as quickly as possible. It’s during those times, that most have a tendency to forget that marketing is a subtle art and revert to the hard sell. Particularly in the PR and media world, the hard sell is generally the least effective approach. You need to meet the media’s needs in order to meet those of your company.
During hard economic times, businesses and entrepreneurs panic and start making marketing decisions with their lizard brain. It’s an understandable, but costly mistake. When times are tough, companies look to grow their businesses as quickly as possible. It’s during those times, that most have a tendency to forget that marketing is a subtle art and revert to the hard sell. Particularly in the PR and the media world, the hard sell is generally the least effective approach. Yes you want to sell your product or service; yes you want to reach your target market, but you want to do so in a manner that the media can understand. You need to meet the media’s needs in order to meet those of your company.
An effective public relations campaign can build a brand, add value to the company, increase the bottom line, build the client and customer base, and increase sales. It can also help change minds and attitudes. It is the most powerful marketing tool available.
Read More
Posted by
Anthony Mora on 01/28/10 at 11:01 AM in Public Relations, Business Coaching | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
There are 3 approaches to valuing a business – market, income and asset. A thorough business valuation requires that you consider methods from all approaches. Each valuation method looks at a company from a different perspective, and sometimes the results vary widely. How do you choose the best method?
Selecting Methods
The asset-based method described in Part 8 produces the minimum value of a company because it assigns no value to goodwill. So your first step is to ignore any method that produces a value less than the adjusted asset method. If your company has little or no earning capacity then the adjusted asset method may produce the highest result and it is the best method.
The percentage of annual sales method from Part 6 often produces the highest value of a company because it is based on top-line sales only and it ignores gross profits and operating expenses. Because it produces a high value many owners latch on to this method even though it often produces unrealistic results.
Since the primary driver of business value is earning capacity, the multiple of seller’s discretionary earnings (SDE) and capitalized cash flow methods tend to produce the most realistic values. On the flip-side, potential buyers and their lenders will also be looking at earnings to justify the selling price.
Range of Values
Typically the adjusted asset method will be the lowest, the percentage of annual sales method will be the highest, and the SDE and cash flow methods will fall somewhere in-between. This is the range of values for your company. Because valuation is based on a hypothetical sale of your company, the value of your company depends upon the most likely terms of the sale. If you had to sell fast for all cash then you would probably sell near the low end.
Read More
Posted by
David Coffman CPA/ABV, CVA on 01/27/10 at 09:01 AM in Small Business, Selling a Business, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Entech USA Vending is a turnkey business, seeking people who are interested in becoming their own boss. The company is currently offering a fantastic business opportunity to join their team, with ongoing training and support as part of the package. They have locations available across America, so be sure to request the additional information to see whether your preferred location is still available, after you see how many awesome benefits this opportunity offers.
About Entech USA Vending
Entech USA Vending is an established vending company that places machines in various locations all over the country, featuring new and innovative products to tempt the consumer. Instead of offering the usual snacks, Entech USA Vending is currently focused on energy drinks and therefore taps into the heart of the health industry as well as the vending and snack industries. With triple the earning potential, Entech USA Vending certainly has the market at its feet right now!
Entech USA Vending has placed machines in malls, office buildings, health centers, warehouses, sports venues, and many more places that generate maximum exposure and sales. As a result of the convenience, the nature of the drinks, and the affordable prices, this opportunity is recession-proof and therefore can give your income a major boost - both now and well into the future. Read on to view some of the benefits of this amazing business opportunity.
Consider The Entech USA Vending Advantages
There are huge benefits associated with Entech USA Vending, and this wonderful opportunity can get you started in business and onto the entrepreneurial path.
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Budget Blinds is one of the premier names in the American home décor industry. Now, this industry leader is giving you a chance to capitalize on its superior reputation. The company has franchise opportunities for suitable applicants and offers financing assistance, training and support. Applications are being accepted from areas throughout the United States. Please request further information to see if your local area is available because opportunities are going fast!
About Budget Blinds
Budget Blinds is the flagship branch of Home Franchising Concepts, Inc. and dominates the home décor and window coverings industries. There are over 1,200 stores throughout the United States and the demand is such that more stores are urgently needed. The high demand highlights just how respected and trusted the brand really is.
Budget Blinds has received many accolades over the years, including being the #1 in the industry by Entrepreneur Magazine and named among the best 500 private companies by Inc. Magazine. The company also placed third out of 200 in a satisfaction survey conducted by Franchise Business Review. All these factors converge to make Budget Blinds an impressive franchise with a trusted brand name.
Budget Blinds Franchise Advantages
Budget Blinds franchisees have many advantages from day one of their ownership.
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comment (1) |
Trackback URL
| Tell a Friend
Computer Troubleshooters is a modern and great company that enjoys incredible demand. They are now seeking driven, ambitious individuals to become franchisees. With training, support and financial assistance readily available, you should consider investing in a Computer Troubleshooters franchise.
About Computer Troubleshooters
Computer Troubleshooters is a fantastic company that has taken full advantage of the technological age to establish first-class solutions to common and uncommon problems associated with computers and digital technology as a whole. As the name implies, they provide an essential service within the IT industry and have forged a reputation as the market leader. They provide onsite computer services, and they help small businesses and homeowners with any computing difficulties they may have.
The service list for Computer Troubleshooters is very impressive. They literally offer everything from the servicing of equipment, security analysis, and consulting, right through to web site design, custom software development, and data backup. No matter how big or small the problem, a member of the Computer Troubleshooters team will come to you to help solve it. With such a comprehensive and fabulous service available, it is no wonder that it is in great demand.
Computer Troubleshooters Franchise Owner Benefits
Computer Troubleshooters offers a stable and solid business career for you as a franchise owner. It also offers explosive growth over the coming years, but it is important to know other basic benefits as well, some of which are:
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Wingate By Wyndham has recently announced that it has franchise opportunities available. Financing assistance (if needed), training, and support are all available in addition to a wide range of other benefits, some of which can be found below but full details are given in the additional information that is available upon request. Read over the following outline to discover how you can have a profitable future by owing a Wingate By Wyndham franchise.
About Wingate By Wyndham
Wingate By Wyndham is a major name in the hotel industry, which will benefit franchisees who want to start their own business with powerful backing. The very first Wingate Inn hotel was opened to the public in 1996 and was independent at the time. People from far and wide stayed in the chain’s hotels, which soon facilitated the need for major expansion. However, it was its alliance with Wyndham Hotels, the world’s largest franchisor, in 2007 that catapulted the chain into its present level of success. Now you can share in that success.
There are 160 Wingate By Wyndham hotels open today and more are planned in the very near future. This is a global brand and attracts business from all over the world. Furthermore, the facilities themselves are high quality with comprehensive amenities so they appeal to all guests.
The World’s Largest Franchisor
Wingate By Wyndham franchisees have access to everything they need to run their own business successfully and enjoy handsome financial rewards.
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Village Coffee is a growing company that has recently opened up new opportunities for ambitious individuals to join the business and capitalize on the full training, support, and extensive benefits that are offered to all licensees. Additional information is available on request but the outline below should highlight the basics. Read it over carefully and then you may request more specific details about this impressive coffee business opportunity.
About Village Coffee
Village Coffee provides customers with great service and quality coffee. Every customer can purchase proprietary gourmet coffee and espresso blends to suit their tastes - all at an extremely affordable price. Furthermore, they can do so in a comfortable and relaxing atmosphere because the whole concept behind Village Coffee is the idea of an old-fashioned village square, which was the meeting place in every town and village during the Colonial period. Everyone met there to have a chat and gossip as well as complete business transactions.
A visit to Village Coffee is like stepping into the past and experiencing the same village square complete with hot drinks and comfortable seating. You can see why the atmosphere is so attractive in a society where chaos rules the day. Customers enjoy coming to Village Coffee because it reminds them of days gone past when life was simpler. In addition, the quality of the coffee, along with excellent customer service consistently produces repeat business.
Village Coffee And Profit
Village Coffee is a highly profitable business as much for the concept as for the coffee! It is a strong business that is based on a concept that appeals to communities everywhere. As a licensee, you can expect:
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
Wild Bird Centers is an innovative business concept that has recently opened up a major opportunity for those seeking to invest in a franchise. They offer a complete package of financing assistance, training, and support in addition to extensive benefits. Read over the outline below and then you may request more in-depth information in order for you to receive more specific details about this exciting opportunity.
About Wild Bird Centers
Wild Bird Centers is marketed as the “Ultimate Backyard Bird Feeding Store” and that description sums it up quite well! It is a specialty chain store that operates within the retail sector to give customers the chance to nurture nature in their backyard by attracting wild birds and creating a haven for them. They sell a wide range of products, from high quality birdseed to feeders to bird nesting boxes. The inventory also includes some exclusive products that just cannot be found anywhere else. All products are tested in the field to ensure that they can do everything that they promise to do so you can rest assured that your money is well spent.
In an environmentally friendly world that is starting to take care of nature, Wild Bird Centers provides a huge opportunity for franchisees and customers alike to tap right into that pursuit.
Wild Bird Centers Franchise … Your Ticket To Future Prosperity
Wild Bird Centers is offering an exciting opportunity to be a part of a real growth industry. Although you will be running your own business, you will have tapped into a niche market that has a lot of advantages, including the following:
Read More
Posted by
Alan Taylor on 01/27/10 at 08:01 AM in Starting a Business, Franchises, Business Opportunities, Buying a Business | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
If you’re spending the bulk of your time focusing on how and where to market, you could be missing the boat when it comes to building a successful business. You can have a dynamite advertising campaign, the best public relations campaign, or the most far reaching social media campaign, but if you haven’t created a compelling emotional message, all of that time, hard work, money and ingenuity could be for naught.
Your message is what resonates with and sells your potential clients or customers. Whether they see your message on TV, in a magazine, on a blog or on Facebook is not nearly as important as whether that message strikes an emotional core in them. You need to connect with your audience; you need to make it clear that you are speaking directly to them and their needs.
It is said that emotion stimulates people’s minds up to 3000 times faster than non-emotional thought. Emotions are what make us act and react. People buy based on emotion, much more than they do on rational thought.
Yes it is important that you choose the right marketing medium, but, the best designed public relations, advertising or social media marketing program will be useless to you if you have not taken the time and effort to create an emotional message that resonates with your audience.
Facts and information are important, but they are not the key when it comes to successful marketing. For example let’s say you are sell running shoes, if you simply talk about why they are sturdy, durable and well designed, that might stimulate some sales, but you’re basically missing the mark. If you paint a picture where your potential customers see and feel themselves wearing your shoes and running in the mountains, or by the beach or winning a race, it’s those experiences that are going to engage them and it’s the emotion triggered by those experiences that will get them to buy.
Read More
Posted by
Anthony Mora on 01/22/10 at 04:01 PM in Small Business, Sales & Marketing | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
People often view public relations as they do acting and writing, everyone secretly thinks they can master those crafts, but few truly have the talent and drive to succeed. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.
1. Define your business. You can’t tell others about what you do until you fully understand it yourself. Write a short, clear and concise paragraph that defines what you do. Write it so that an eighth grader could understand it. You may be surprised.
2. Define your target market. You can’t successfully sell your product or service until you understand who you are selling it to. Again, in a paragraph define your target market. How old are they? Are they male or female? Where do they live? How much money do they make? What media do they read, watch or listen to? If you produce baby food and are targeting members of AARP you may want to rethink your demographic profile.
3. Think in terms of stories. People understand concepts best when told in terms of anecdotal stories. If you are a physician, instead of trying to explain a new surgical procedure in medical terms, tell the story of a specific patient’s experience. Tell it as an interesting anecdote.
4. Write a clear, concise one-page press release. A five-page press release may say everything that you want to say about your business, but believe me, it’s more than anyone else wants to know. You don’t want to tell your life story here; you want to interest the media in an article or segment ideas. A press release is not meant to explain a topic, but to interest the media in finding out more. Write in headlines, use plenty of white space, use bullets and boxes. And don’t forget to include the name of a contact person and number where he or she can be reached.
5.
Read More
Posted by
Anthony Mora on 01/22/10 at 04:01 PM in Public Relations, Business Strategies | Permalink | Comments (0) |
Trackback URL
| Tell a Friend
|
|